Digital marketing allows brands to connect with consumers in new ways online. It has led to 150 million Facebook users in 5 years and online advertising outpacing TV advertising in the UK. Positive conversations about brands on social media can lead to business growth as brands with more recommendations grow sales 4 times faster. Digital marketing is about facilitating conversations that influence brands, as consumers now trust strangers' opinions online more than advertising. The role of digital marketing is to ensure exponential connections between brands and consumers beyond what traditional media can provide.

1. Digital Marketing
From the virtual world
to the real world

7. Many Clients joined us during the years

9. 1 TO MANY
1 TO MANY

10. 1 TO 1
1 TO 1

11. MANY TO MANY
MANY TO MANY

12. Facebook:
Facebook:
150 million users in 5 years!
150 million users in 5 years!

13. United kindom:
United kindom:
Online advertising outpaces TV advertising
Online advertising outpaces TV advertising

14. Afraid to
loose your job?

15. Your job is to manage consumer
conversations about your brand.

16. Why?
Because positive conversations
Means business growth.
“Brands with the most
recommendation grow
4 times faster than the
category average.”
London School of Economics

17. Conversations happen everywhere,
and directly influence brand potential.
"Increasing recommendation
by 12% doubles sales growth.”
Bain Consulting

18. This is mainly
because Word
of Mouth has
been empowered
by Word of Click.
“It used to be said that one
dissatisfied customer talked to
ten other people. Now they can
talk to ten thousand“.
Bain Consulting

19. The crowds now are online,
and nothing beat their power
to make or brake.

20. We trust strangers!
“Consumers have replaced
trust in advertising with trust
in individuals – in particular
friends, family and colleagues
– but they also trust the
opinions of “strangers“
over marketing messages.“
Forrester

22. What is the role of Digital
communications?

23. Digital is often presented as a catalogue of
new ways to reach empowered consumers.
- Websites - Widgets
- SEM - Social media
- SEO - SMS / MMS

24. Digital is often presented as a catalogue of
new ways to reach empowered consumers.
- Websites - Widgets
- SEM - Social media
- SEO - SMS / MMS

25. Digital is not about the pipes,
It’s about what goes inside.

26. If the role of traditional media is
About minimising losses
throughout the process
Thank you.

27. The role of digital is to ensure
exponential connections beyond
what traditional media can deliver.
Thank you.

28. How to do it?

29. See it
Maximaize views
Spread it
Motivate consumers
to engage with your brand
Create
Talk about it
conversation platforms