Principles of entrepreneurial keynote presentation

1. 2strong Music Group
By: Kenneth Laing
Choi, H., & Burnes, B. (2013). The
internet and value co-creation: the
case of the popular music industry.
Prometheus, 31(1), 35-53. doi:
10.1080/08109028.2013.774595

2. Artist Development
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3. Mission Statement
• Did you know its a high demand for independent artists
Labels scout EPK sites like Reverbnation, Soundcloud,
Bandcamp and Sonic Bids to find the next best thing.
• 2strong Music Group helps independent artist create their
brand and content through internet marketing also we
provide financial advice. Our mission is to create
entrepreneurs without breaking any of the artists artistic
skills.
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4. Vision Statement
• Here in Miami dade artist are limited on options for artists
representation although there labels like Slip -n- Slide, Po
Boy and Strong Arm. Numerous artist still limited on
opportunity they deserve, however these labels have a
large roster of artist that still doesn't allow independent
artist the representation they need to flourish.
• Our vision is to expand the radius of representation as for
the moment we cover two counties Miami dade and
Broward county which more can be done with the artists
brand and promotions with a larger audience and
networking experience.
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5. Artist Branding
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6. Why are you the best to
execute this idea
• As a struggling artist in the pass with no real
representation its very difficult to have a successful career
without having representation to develop your brand and
promote the proper image. To execute this idea someone
with experience of struggle and success in some matter
my ability to connect to the artist weakness.
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7. How are you going to
leverage your weakness
• According to my entrepreneurial DNA as Builder I had
several weakness, but one that stuck out for me is
keeping my loyalty to employees. As the owner of this
company I would love to see everyone succeed
somewhere down the line, you must learn no matter
how much you won't to help others fulfill their dreams
something must be scarified a friendship or business
relationship something must be a understanding
business is business.
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8. I can be the best person to
execute
• As a builder I’m always looking to expand and develop
new ways to create ideas as to become better and more
sufficient at my job. Miami dade has a very large base of
various artists that should be seen our heard, but without
the proper management they'll never understand what it
takes to be successful.
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9. Specialist DNA leverage
• My DNA leverage will help others succeed because I have
a don't quit attitude, always focused on the next task at
hand till the end. Independent artist need someone to
believe in their abilities to succeed and allow them to
understand nothing happens overnight.
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10. Music Business Trends
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11. Business trends
• Through the internet many things our possible through
streams and likes could turn under dog artist top shelf. By
consistently promoting great content for viewers to see
should open a very reachable number of 100,000 views
and monthly subscription service that will fuel the artist
online presence.
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12. Lucrative business trends
• Through subscription service and internet marketing
strategies selling artists mech will propel the artist record
sells and enhance the online presence.
• Research of competitors track records majority of
companies make sells through online platforms like
Facebook and Instagram. Which is a great way to keep
interacting with the audience in a up and close way once
the music and content is great it really wouldn't be hard to
continue making money.
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13. Conclusion
• Through the month I learn about how a entrepreneurs think how they should
react theres’ a big difference between the type of entrepreneurs not all think
and react alike. Builder you should team up with Innovators and Specialist
should time up with Opportunist. Reason is they have different
characteristics and should feed off each other based off experience of field.
• As a Builder my idea for a artist development firm will be perfect for
upcoming independent artist with my experience as an former artists my
relationship will be built off educating clients about the business aspect
before music recorded and done.
• The internet shape the music in some many ways through views and stream
its no longer about talent it’s more about brand and image and your
interaction with online streamers. Creating the right strategies will propel
any independent artist as long if understand what market is doing and what
the competitor have up their sleeves.
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