2. #WillyLuv #NYFWM Lacoste Casting Care Package
Wilhelmina Models
Social Media Following:
XOWilhelmina.com: 35K +
Facebook: 253, 839
Instagram: 274K +
Twitter: 95K +
Pinterest: 3600 +
Wilhelminanews: 20,000+
Promotional Schedule:
Package Distribution – 7/5/15 thru 7/13/15
Social Media – 7/5/15 thru 7/13/15
Promotional Quick Facts:
Total Impressions: 394, 073 +
Total Promotional Reach:1,233,279
Lacoste Care Packages:
Wilhelmina Models & Lacoste have joined forces by creating a customized pre-fashion week
casting care package. During the weeks of July 5th and 13th, Wilhelmina Models distributed a
customized #WillyLuv #NYFWM Lacoste Casting Care Package to each of the 45 guys who were
included in the #NYFWM Spring/Summer 2016 Wilhelmina show packages. Each boy received a
branded Lacoste book bag filled with Lacoste product.
In support of the #WillyLuv #NYFW Casting Care Package, Wilhelmina Models created a
promotional schedule where we publicized the contents of the package on all of our social media
platforms to help promote Lacoste.
Lacoste provided Wilhelmina with branded bags and product.
VIP Lacoste Care Packages:
Lacoste produced 5 VIP Lacoste care packages and they were distribute to select models with a
high social media following. Wilhelmina Models curated social media content for the models to
post on to their social with the Lacoste product. Five bags contained VIP Lacoste apparel and
were distributed to social media stars within the show package.
Lacoste provided VIP bags, product, and additional model fee’s (based on model’s following).
E: wevents@wilhelmina.com E: Tatiana.Acosta@wilhelmina.com E: Casey.Trotta@wilhelmina.com C: (917)215-3726
With the exceptional contribution of Lacoste, Wilhelmina
Models has successfully concluded the first New York Men’s
Fashion Week.
3. LACOSTE #WILLYLUV CARE PACKAGES
• Benjamin Benedek
• Brandon Pikulinski
• Brodie Scott
• Caleb Pennau
• Dallen Thomas
• Dillion Westbrock
• Drayton Ratcliff
• Dylan Bell
• Kevin Hubsmith
• Kristian Heijkoop
• Liam Vandiar
• Max Masters
• Montgomery
• Patrick Gregory
• Patrick Carroll
• Rudy Dean Akers
• Stevan
• Taylor Cowan
• Timothee Bertoni
• Toni Petkov
• Will Wadhams
• William Moncada
• Aaron Vernon
• James Smith
• Brian Jowers
• Eli Hall
• Emile Ravenet
• Francisco Peralta
• Ian Sharp
• Jakob Bertelsen
• JJ Moore
• Jobair
• Jonathan Hannestad
• Juan Betancourt
4. LACOSTE #WILLYLUV CARE PACKAGES
FACEBOOK.COM/
WILHELMINAMODELS:
253,617 Followers
(Average WEEKLY reach: 431,106)
DATE POSTED: 7/14/15
TIME: 4PM
Reach: 4334
LIKES/Comments/shares: 168
DATE POSTED: 7/13/15
TIME: 5PM
Reach: 2770
LIKES/Comments/shares: 50
DATE POSTED: 7/15/15
TIME: 6PM
Reach: 4810
LIKES/Comments/shares: 184
5. LACOSTE VIP #WILLYLUV CARE PACKAGES
Clark
Bockelman
Race
Imboden
RJ
Mitte
Ronald
Epps
Sup
Park
6. Clark Bockelman is your All-American dream. Getting his start working for legendary
photographer, Bruce Weber, he’s continued his reign over the fashion industry as Calvin
Klein’s latest muse for the past few seasons. With appearances in WWD, Harper’s
Bazaar, V Man, Client Magazine and GQ, Clark is our modern day superman.
DATE POSTED: 7/17/15
LIKES: 1527
CLARK BOCKELMAN
INSTAGRAM FOLLOWERS: 39.5k
7. RACE IMBODEN
INSTAGRAM FOLLOWERS: 9610
Race Imboden is not only a fashion model, but an Olympic athlete who currently holds
the world’s title for ‘best foil fencer’. Race is an Olympic team fencer and competed in
the London 2012 Olympics. He has modeled for brands such as Marc by Marc Jacobs,
Topman, J.Crew and Louis Vuitton. He has appeared in publications such as Details
Magazine, Hero Magazine, Nylon Guys, and The New York Times Style Magazine.
DATE POSTED: 7/18/15
LIKES: 1018
8. RJ Mitte is known internationally for his role in the award-winning drama television series,
Breaking Bad. RJ is new to the fashion scene but has already made a name for himself aside
from his successful career as a young actor. He has starred in Gap’s “Lived in” Spring 2014
Campaign, as well as appearing on the cover of JON Magazine. Recently, RJ hit the runway
walking for the legendary house of Vivienne Westwood and menswear design collective, Ovadia &
Sons.
DATE POSTED: 7/17/15
Rj mitte
Twitter Followers: 220,186 Facebook Followers: 43,411
Combined: 263,597
9. Discovered while working at Whole Foods Market, Ronald Epps was quickly signed to
Wilhelmina Models. Making a splash in the music scene when appearing in John
Legend’s music video for “Made To Love”, Ronald continued his takeover by appearing
on the cover of i-D Magazine, as well as starring in advertisements for River Island and
Barney’s New York. He has also appeared on numerous runways for the likes of Calvin
Klein, Ralph Lauren and Jeremy Scott.
DATE POSTED: 7/18/15
LIKES: 332
RONALD EPPS
INSTAGRAM FOLLOWERS: 12.3K
10. Hailing from South Korea, Insta-star Sup Park knows how to work both social media
and the ever-evolving fashion scene. Park made his first-ever trip to New York City for
the New York Fashion Week: Men’s collection shows where he became the quick
favorite for many a casting director. He walked for designers: Perry Ellis, Richard Chai,
Public School and Tommy Hilfiger.
Sup PARK
INSTAGRAM FOLLOWERS: 248K
DATE POSTED: 7/17/15
LIKES: 6466
