Levi's hosted the launch of their AW13 Made & Crafted collection in London, inviting 55 opinion leaders from art and fashion. The event coincided with the release of the Moment to Moment newspaper. Attendees included editors and writers from publications like Dazed and Confused, Hunger, Slamxhype, and Metro. Interviews were conducted with bloggers like Disney Roller Girl and representatives from trend forecasting companies like LS:N Global. Coverage has appeared on blogs and in publications with large readerships.

1. Levi’s® Made & Crafted™
Moment to Moment &
AW 13 Collection Launch
6th August 2013

2. Select opinion formers from London’s art
and fashion scenes were invited to the
launch of the Levi’s® Made & Crafted™
AW13 Collection. Which took place in
conjunction with the release of the
Moment to Moment newspaper

3. EVENT IMAGES

4. GUESTLIST
TOTAL ATTENDEES: 55
KEY MEDIA
DISNEY ROLLER GIRL
CIVILIAN GLOBAL
HUNGER
JOCKS AND NERDS
CHAMP MAG
SLAMXHYPE
PORT
DAZED & CONFUSED
METRO
PUBLICATION
NAME
TITLE
A&R
Casey Farmer
Director
Another
Ben Keegan
Advertising Manager
Artist
Gavin Watson
Artist
Artist/ Curator
Andrew Renton
Guest of Levi's®
Bainser.com
Nick Bain
Editor
Boy Meets Fashion
Jai'me Jan
Editor
Slamxhype
Jack Smiley
Editor
Champ Mag
Julian Miaja
Editor
Champ Mag
DK Woon
Editor
Champ Mag
Monique Kaweki
Editor
Chloe LDN
Chloe Pierre
Blogger
Civilian Global
Mark O'Flaherty
Editor
Clash
Cai Jones
Editorial Assistant
Diary Of A Clothes Horse
leroy Dawkins
Blogger
Disney Roller Girl
Navaz Batliwalla
Blogger
DogFish/ Seven Wolves
Nick PLUS 1
Guest of Levi's®
Elite Models
Matt Busbridge
Freelance
Nick Dart
Illustartor
Guest of Levi's®
Rachel Bluestone
Guest of Levi's®
Guest of Levi's®
Vicente Ben
Guest of Levi's®
HUB
Louise
Guest of Levi's®
Hunger
Becky Davies
Editor
Hunger
Stuart Jackson
Associate Publisher
Hunger
Charlotte Harrison
Advertising Coordinator
Metro
Seamus Duff
Writer
I like it a lot
Jean Yves
Fashion Editor
I like it a lot
Richard Neal
Fashion Editor
I like it a lot
Sam Lee
Fashion Editor
I like it a lot
Richard Neal
Fashion Editor
Jocks and Nerds
Chris Tang
Editorial Assistant
Jocks and Nerds
Andrew Chidledy
Commercial Director
LS:Global
Alison Bishop
Editor
Moda De Londres
Magda Odigie
Editor
Model
Michael Crave
Guest of Levi's®
Port
Betty Wood
Advertising Manager
Re-Bel Magazine
Jaiden James
Editorial Director
Slamxhype
Elliot Rawson
Editor
Slamxhype
Laura Allard-Fleischl
Photographer
The Very Simon G
Simon Glazin
Blogger
VV Magazine
Jaz Greal
Fashion Editor
Writer
Geoff Dyer
Writer
Top Nice
Hampus Gunnarsson
Top Nice Founder
Dazed and Confused
Abi Sutton
Projects Manager
Dazed and Confused
Kristen Lazaric
Advertising Director

5. INTERVIEWS

6. Launched in 2007, Disney Roller girl is one of the UK’s
leading fashion blogs with a following of 37,590
unique users per month.
DISNEY ROLLER GIRL

7. LS:N GLOBAL is an online trend forecasting
and consumer insight network, it focuses on
cultural elements that influence consumer
markets across a variety of lifestyle sectors.
LS:N GLOBAL

8. Champ Fest is a graphic and image-based
journal created to inform and inspire. It is
published three times a year by London/
Melbourne based duo Monique and Joanna
Kawecki.
(Coverage yet to be published)
CHAMP FEST

9. Monocle 24 was launched in October 2011 and
now broadcasts global economic and cultural
news. Radio shows regularly receive over
1,000,000 listeners.
MONOCLE RADIO

10. COVERAGE TO DATE

11. Style Sight – Unique users: 97, 570
Fashion Insight – Unique users: 15,480

12. Diary Of A Clothes Horse – unique users: 5,790
Verge – unique users: 5,370

13. Fashion Insight: 13,880 Followers
Disney Roller Girl Twitter: 19,629 Followers

14. Ends…
END