2. La Musique japonaise et
son marché
Inbound & outbound
Susumu Morikawa
MPA Japan - Director
Sylvain Delange
Believe – Executive officer APAC-LATAM
Moderator
Yoko Yamada
Creative Productions correspondent
@sylvaindelange
@MAMAevent
#MaMA19
Xavier Norindr
33 Degrees – Operative director
@xaviernorindr
Japanese Music,
Japanes market :
3. Who’s MPAJ
is an association established in September
1973.
MPAJ is the sole body representing music
publishing businesses of Japan.
The number of members is approx. 300,
including most major music publishers.
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4. Many of its member publishers are master
recording producers as well as copyright
holders.
Thus, MPAJ also represents record producers
and master rights owners.
MPAJ engages several services including
distribution of record rental remuneration
and broadcasting remuneration etc., host
seminars for music copyrights and Interaction
with overseas music business organizations.
Who’s MPAJ
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5. 33 Degrees offers services for artists, talents and companies who envision a
development at an international level. We manage tours and shows all around the
world acting as an executive producer, and distribute video and audio content as a
record label.
https://www.33degrees.eu/services
Our Japanese artists:
Kokia, Tempei Nakamura, Mika Kobayashi, Angerme, …
https://www.33degrees.eu/roster
6. Facebook is one of the most used social networks in Japan.
It accounts for around 28 million users.
The good point : ad-targeting is very efficient.
Social networks in Japan au Japon
7. The growth of Instagram in Japan is especially strong.
Instagram accounts for 29 million users (1.7 times higher than in
France)
The good point : Stories Ads. are showing a growing success.
Social networks in Japan au Japon
8. Social networks in Japan au Japon
Japan is one of the number one countries for the use of
Twitter.
Twitter accounts for 45 million.
The good point : the retweet function helps to reach a
maximum of users for a lower price than Facebook.
9. Social networks in Japan au Japon
TikTok is a new social network specialized in music videos
created in June 2017 in China.
Its growth is notable amongst young people (15-25 years old)
Global
500
million
Japan
9.5
million
