MaMA 2019

1. TAKE A STAND
music, responsibility
and society
#MaMA19 By Take A Stand

2. Fruzsina Szép
Lollapalooza Berlin – festival director
@LollapaloozaDE
@MAMAevent
#MaMA19
TAKE A STAND
music, responsibility
and society

4. Fruzsina Szép
» Lollapalooza Berlin – festival director
» Yourope – board member
» Co-initiator TAKE A STAND

5. Launched in 2017
Take A Stand is a constantly growing independent awareness
campaign for the music and creative sector. It was launched to
strengthen the awareness for the European values our industry
stands for besides all the music, party and arts.
• 140 festivals & promoters, associations & partners from
• 24 countries and
• 40 conference contributions such as panels, presentations and
keynotes
Take A Stand

7. Photo: Lollapalooza Berlin

8. Photo: Roskilde Festival

9. Photo: Exit Festival

10. Photo: Sziget Festival

11. Photo: Open Air Frauenfeld

12. Photo: Wacken Open Air

13. How do we do it?

14. We are living the utopia already:
Photo: Roskilde Festival

15. social cohesion
Photo: Szget Festival

16. cultural exchange without borders
Photo: Das Fest

17. awareness and tolerance for all cultures…
Photo: Sziget Festival

18. …genders, sexual orientations,…
Photo: Sziget Festival

19. …races, colours,…
Photo: Positivus Festival

20. …religions and origins.
Photo: Das Fest

21. peaceful dialogue
Photo: Sziget Festival

22. Humanism and
mutual understanding
Photo: Sziget Festival

23. How do we raise attention and
awareness for these values?

30. Photos: Lollapallooza Berlin

32. Photos: Conrad Sohm Kultrusommer

34. Photo: OpenAir St.Gallen

43. YOUROPE‘s support campaign for the
European Elections from 23 - 26 May 2019
was called #WeVoteForEurope.
Together with Take A Stand we gathered
114 European festivals and supporters from
19 European countries
This was our first ever pan-European
communication project with all paticpants sharing
one message and artwork at the same time.
#WeVoteForEurope was released Monday 13 May
2019 and promoted only on social media/online
via the network of the YOUROPE members and
TAKE A STAND participants.

47. Thankstoourpartners!
MaMA remercie ses partenaires