TheNETng Media Kit

www.thenet.ng
A Top 10 entertainment website in Nigeria since 2009,
with over 5 million users and 6 billion in cumulative views.
Let’s help you talk to young Nigerians.
Let’s help you talk to Nigerian celebrities.
We speak their language!

To be Nigeria’s most popular and respected entertainment news,
youth lifestyle, comedy, fashion & urban culture platform online & offline.
To be the world’s number one source of Nigerian entertainment.
The world’s number one source of Nigerian entertainment
Vision

To objectively and responsibly cover the Nigerian entertainment industry
while celebrating the best of Nigerian talent with a view to enlighten,
educate, inform and entertain our numerous readers from
all over the world.
To connect fans and consumers with the celebrities and entertainment
they care about.
To be the platform of engagement for brands and organisations working
to have meaningful conversations with young Nigerians, using comedy,
music, movies, fashion, and lifestyle as vehicle.
Mission

TheNETng is owned by BHM Group
Launched on November 23, 2009 to provide celebrity news
on the go, for young Nigerians.
Founded by respected entertainment writer-turned entrepreneur,
Ayeni Adekunle Samuel
Now parent to:
www.orin.ng www.newsroom.ng www.star.ng www.nec.ng
| | |
The Origin

1. Entertainment / Celebrity News Lovers.
2. Nollywood and Global Movie Audience.
3. African and World Music Lovers.
4. Sports Fans.
5. Online TV Lovers.
6. Fashion Lovers.
7. Social Media Enthusiasts.
8. Nigerian Pop music fans.
9. Creative Industry Buffs
10. Comedy lovers81%
16%
3%
How they consume
NET content
What they love to consume
+ Music news & stories
+ Celeb gossip
+ Nollywood, TV & film news
+ Events, Fashion & style
+ Funny videos & comedy
+ Sports news
+ Politics & general interest
+ Comedy
Core Audience Demography
Female
GENDER
AGE
45-5435-44
25-34
18-24
Male
60%
40%
Where are TheNET Readers?
OtherAfrica
Nigeria
42%
23%
Americas
20%
Europe
Asia
10%
5%38%
40%
13%
9%

Some of Our Biggest Stories
NET Exclusive:
‘I’ve no bad blood
for Wizkid’– Skales
NET Special:
Exclusive photos of
2face’s parents, siblings,
others at lavish duvai
wedding.
NET EXCLUSIVE:
Lil Kesh & Chidinma
are in love
NET Exclusive:
Unveiling Muna
Obiekwe’s morgue
and burial plans
Dagrin: Tragic
Death of a Rising
Star
NET EXCLUSIVE:
Burna Boy banned
from the UK.
SPECIAL REPORT:
Nollywood’s most
bankable stars.
WORLD
EXCLUSIVE: How
Don jazzy betrayed
me – D’banj
EXCLUSIVE: 20 year-
old dropout delivers
baby boy for Ice
Prince
NET Exclusive: Nigerian
singer Jahbless escapes
death in near fatal car
crash
NET SPECIAL
FEATURE: MTN
Becomes Nigeria’s
biggest music distributor
NET SPECIAL REPORT:
Singer Goldie Harvey
Dead at 29
EXCLUSIVE: Wizkid
impregnates
undergraduate.
Gets baby boy.
NET Special:
All the hilarious
videos from Falz’s
#ElloBae Challenge

corp.thenet.ng
Nigeria has a youth
population of over
70 million (NPC, 2014)
These form 78% of
NET readers.
A team of social
community managers
constantly engaging a
social media audience
of over 8 million across our
various platforms monthly.
Opportunity For Brands
An editorial team of writers, trend
spotters, reporters, designers and
video producers constantly creating
content–publishing over 200 news
items daily!
NET reaches this population of
entertainment consumers daily
using videos, memes, gifs, photos
and text storiesvia web and mobile
sites, email newsletters, Twitter,
Facebook, Instagram, Youtube, and
chat apps.
At the end of 2015,
there were 90 million
Nigerians with access
to the internet.

Special event coverage
focused on creating
multimedia content and
engaging stories that can
be promoted across
multiple channels.
Event Coverage
Management of social
media channels and
communities on behalf
of brands and individuals.
Digital Assets
Management
Design and
placement of
interactive and
engaging adverts.
Banner ads
Hashtag promotions
and social influencer
marketing services
Social Media
Marketing
Brand messaging
that fits the specific
nature and style of
our media platforms.
Native ads
Writing and
development of
bespoke multimedia
content.
Brand Content
Development
Design and deployment
of bespoke newsletters
and email messages to
engage hundreds of
thousands.
Email Marketing
Services
What Can We Do For You
Traditional Advertising

Nigerian Entertainment Conference #NECLive: The largest annual gathering of
entertainment industry professionals in Nigeria with over 3,000 attendees annually
since the first edition in April 2013.
Asides TV broadcast, #NECLive also reached over 4million people online in 2015,
garnering 15 million impressions in 3 days.
TheNET Shop: Direct sales on
thenetng for event tickets,
electronic and physical copies
of books, albums, movies and
merchandise.. (March 2016)
NET Events Series: Regular
offline gathering/meet-n-
greet of artists, fans and
brands in locations around
major Nigerian cities for
networking, entertainment
and fun. (May 2016)
NET Encyclopedia: IMDB-
styled bio of key players in
African and Nigerian enter-
tainment with references
and link-backs to past stories
and features. (March 2016)
Projects & Products

NET Book Series: 2 books have been published so far under the NET Book Series: Chris
Ihidero’s Wanderings of a Rapidly Degenerating Mind and the 2Face Idibia biography
– A Very Good Bad Guy.
*Videos from NETfunnies, NETInterviews & NETLive have been viewed over 145 million times in the past year alone.
NETfunnies: Collection of
original comedy content
and funny videos created
by a team of NET writers
and comedians. (Mar 2016)
NETinterviews: A special
no-holds-barred interview
series featuring celebrities,
news makers, trend setters,
and major players in Nigerian
entertainment. (Mar 2016)
NETlive: Live stream and
broadcast of entertainment
events going on in Nigeria
via thenetng. (April 2016)
Projects & Products

Statistics
2016 (Projected)
Web
Social Media
Unique Visits
9.5MImpression
45MPost Reach
Page Views
12M
Q1
2015
Q4 Q2 Q3
Q1 Q2 Q3
18M 25M
100M 150M 200M
10M 20M 30M
90M 120M 150M
10M 20M 30M
1M
2.5M 3.5M 5M
1.5M 2.5M
0.07M 0.08M 0.09M
8M (New 4.8M)
36M
1.7MIG Engagement
4.7MVideo Views
0.4MVideo Views
0.3MSubscribers
0.03MContacts
0.5M 0.8M 1.2M

Current Monthly Totals
Jan - Feb 2016
Total
Pageviews
Total
Video Views
User
Engagement
Total Users Reached
(web + social)
Total Social
Media Impressions
Statistics
0 5M 10M 15M 20M

“NET commands my respect and followership with its impressive
reach.” – Kunle Afolayan (Multiple Award-winning filmmaker & actor)
“For me to authenticate any news story, it has to be from NET,
if it’s not from NET then I can’t go to town with it. That’s how
authentic I take NET.” – DJ Jimmy Jatt (Pioneer Nigerian DJ)
“Thanks for adding value to Nigerian entertainment. ”
- Sound Sultan (Singer, rapper and songwriter)
“Now, they follow while you lead, blazing the trail with ease.”
– Wunmi Obe (Singer/Songwriter)
“NET has continued to set the standards. TheNETng is what
#ClassySexyCool reads like.
– Efe Omorogbe (Music label executive & artiste manager)
“Thenet.ng pulled out all the stops to ensure they break that
Dagrin story with pictures and all. Years on, and the energy that
gave birth to NET is still pumping. I feel very proud to be
associated with NET.” – Steve Babaeko (Advertising guru)
Testimonials

“Thanks to NET for educating us”–Yaw (Broadcaster, actor & comedian)
“NET has done quite a lot in the last five years to promote
entertainment in the country and it’s a good development”
– Bob Manuel (Veteran actor)
“I can’t help but salute the hard work, dedication and consistency
that it takes to not only keep tabs on all the happenings in our
industry but also to be a strong voice in a time like this.”
– IK Osakioduwa (Veteran actor)
“The NET does not just write about entertainment, it also
entertains. It understands the language of the business, which
only a few does.” – Olumide Iyanda (Writer & journalist)
“The NET still gives the most accurate entertainment new.”
– Gbemi Olateru- Olagbegi (OAP)
“TheNET.ng comes with a health warning; it’s totally addictive!
Unequaled, unparalleled & unrivaled.”
– Denrele Edun (broadcaster)
Testimonials

“The good people at NET are doing a good job for this industry. They
have done things to help our industry grow, and that is a good
thing.” – 2Face Idibia (Multi-award winning singer/songwriter)
“I’ve seen some exclusive photos that only you people have and I
respect what you are doing. I wish you many more years.”
– D’Banj (multi-award winning artiste)
“NET is one of the foremost informative websites in Nigeria,
giving room for lifestyle content to be easily accessed by
different demography .” - Saeon (Music artiste)
“It is a great pride to us when we see a reputable media company
like NET focusing on only entertainment and thriving.”
– Prof. Pat Utomi (Renowned Economist and Politician)
“NET has positioned itself as a major resource centre for the Nigerian
Entertainment Industry.”
– Nse Ikpe-Etim (Award-winning Nollywood actress)
Testimonials

STANDARD AD RATES (Placement Only)
NET Ads & Rates
Ad Unit
swf, Gif, Jpeg. Png (<60 kb)
*These are digital display/banner ads that appear on sections of thenetng on web and redirect to your specified landing pages.
*These are digital display/banner ads that appear on sections of thenetng, specifically optimized for mobile devices and redirect to your specified landing pages.
970 x 90 px
468 x 60 px
swf, Gif, Jpeg. Png (<30 kb)234 x 60 px
Standard Mp4, wma
N220,250.00
N210,000.00
N110,525.00
N151,500.00
N75,000.00
Video
Half Banner
Square Sidebar
Large Leaderboard
Banner
WEB
MOBILE
Dimensions Specs Weekly Rates Section
970 x 90 px
468 x 60 px
Standard Mp4, wma
N280,250.00
N210,000.00
N151,500.00
N125,000.00
Homepage
NET TV: Youtube & Fb
In-post
Homepage
In-post
Homepage
All Sections
NET TV: Youtube & Fb
All Sections
Video
Square Sidebar
Mobile Leaderboard
Banner

NET Social Type Unit Daily Rate Platform
5 daily per channelFB, Twitter, IG N30,000.00 TheNETng Social ChannelsSocial Media Post
Sponsored Post Type Unit Daily Rate Platform
1Articles on NET homepage N65,000.00 NET HomepagePre-written News Releases
Content Development Type Unit Daily Rate Platform
0 - 1000 words
> 1,000 words
1
Articles
Video
Graphics, Artwork, Infographics, etc.
N88,000.00 NET Homepage News
N150,000.00 NET Homepage News
N210,000.00 NET Social Channels
NET-created Content
< 3 Mins
3 - 10 Mins
Over 10 Mins
N250,000.00
N350,000.00
N450,000.00 NET TV + Facebook & Youtube
NET TV + Facebook & Youtube
NET TV + Instagram & Facebook
NATIVE AD RATES (Placement Only)
This covers the cost of having materials published on thenetng and its associated social channels in a manner that fits with the
look, feel and language of other pre-existing content. The materials may or may not have been created by the NET team
*These are published across the network of thenetng social media channels, appearing directly in the feeds of our fans and followers, their friends and their friends’friends.
*Articles pre-written by your agency or communications team that are to be published on thenetng alongside our own content.
*This refers to content materials to be conceptualized, designed and created by the NET editorial and creative team. These can either be for thenetng or unrelated platforms.
*Video costs apply only to editing and post-production work for materials and images captured within Lagos. Projects outside Lagos may require additional costs: travel,
accommodation, equipment, and so on.

Some Of Our Clients

Nigerian Entertainment Today
For Partnership and Sponsorship enquiries, please call
Oyinda on +2348178744608,
Yemi on +2348085695712
or
email: contact@thenet.ng,
hello@idafrica.ng
Contact Us
24/7
@

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