Presentation INTER-COMP-INNO, Riga, October 18th, Riga

1. TREND-SETTING INNOVATOR IN
ORGANIC COSMETICS

2. GROUP STRUCTURE
As at the date of this Prospectus, the structure
of the Group (including minority holdings) is as follows:
100% 100%
SIA
“MADARA Retail”
SIA
“Cosmetics NORD”
100%
MADARA
Cosmetics GmbH SIA
“Pharma and Chemistry
Competence Centre
of Latvia”
SIA
“Farmācijas, biomedicīnas
un medicīnas tehnoloģiju
kompetences centrs”
9%
AS “MADARA Cosmetics”
19%

5. ESG REPORT
The Group is the first in the Baltics,
which, in the process of preparing
to enterthe First North market, has
prepared a report on environmental
sustainability, which is available at:
https://www.madaracosmetics.lv/
investoriem/esg/2017-ESG-report.pdf

6. R&D ARCHITECTURE
Internal R&D: Formulating work, Skin tolerance testing, 4 full-time
employees involved in formulating work – chemists, pharmacists, perfumer
R&D in close co-work with research partners:
In-vitro screening of new potential active plant substances. In-vitro efficacy
testing of active substances on human cell lines (fibroblasts, keratinocytes,
melanocytes etc). Calibrating of active ingredient composition/
concentrations in-vitro. Dermatologicaltesting or placebo-controlled
dermatologicaltesting of active substances or finalformulations – typically
involves clinical assessment, various skin measurements (e.g. siacopy,
sonoscopy etc), typical group size between 30-100 patients.

7. Each new product formulation is exclusively
developed in-house. This allows for a high diversity
of formulations, quick integration of innovative
ingredients and solutions, and rapid adaptation to
changing consumer preferences and market trends.

8. CERTIFICATION
“MADARA” and “MOSSA” products are certified to Ecocert/COSMOS
quality standards for natural and organic cosmetics by ECOCERT. These
two standards sets out innovative, challenging and progressive criteria
for organic and natural cosmetics that consumers can trust and be
aware that products are produced with environment friendly methods.
The certification body is independent and rich in knowledge of natural
and organic cosmetic market.
AS MADARA Cosmetics complies with the current standards for manufacturing of cosmetic
products (GMP). EN ISO 22716:2007 certified. Certification body Bureau Veritas. (since 2014)

9. HERO PRODUCTS
TIME MIRACLE TOTAL RENEWAL NIGHT CREAM
THE WORLD’S 1STBIRCH WATER-BASED ANTI-AGEING SKINCARE
BIRCH WATER accelerates dermal cell division by 25% and protects from free
radicals, preventing and reversing both genetic and environmental ageing.*
CELL REPAIR BIO-COMPLEX improves skin elastic-ity and firmness, reducing fine
lines and wrinkles.*
DERMATOLOGICALLYTESTED, 35 women*
RESULTS AFTER 1 NIGHT:
94% report more hydrated and smoother skin*
AFTER 4 WEEKS:
88% confirm visibly reduced fine lines and wrinkles with improved skin elasticity
and firmness*
85% improved synthesis of dermal collagen**
100% have improved skin hydration and stimulated skin regeneration**
* dermatological testing, 35 women, age 29 to 70, 4 weeks / ** spectrophotometric intracutaneous analysi
SMART ANTIOXIDANTS ANTI-FATIGUE EYE RESCUE CREAM
Hydrates, firms and brightens. Reduces fine lines, dark circles and
puffiness. reduction in number
RESULTS IN VITRO: 90% reduction of ageing caused by free radicals

10. SOS INSTANT MOISTURE+RADIANCE
HYDRA MASK
TEXTURE THAT MIMICS THE SKIN
The unique texture of the mask mimics
the natural multi-layered structure of the
skin, thus strengthening and plumping the
skin, providing instant comfort and relief,
and restoring youthful radiance.
BRIGHTENING AHA PEEL MASK
One of those deep cleansing products that
have been requested by MADARA clients
and cosmetologists. A routine in a beauty
salon. The product which has been created
for this particular purpose for home use
in more gentle and simple treatment. The
active AHA peeling mask gives instant
radiance with a superdose
of nature’s active acids.
SOS HYDRA REPAIR SERUM
The best natural cosmetics
product in Switzerland – winner
of the ANNABELLE Prix de Beauté
2017 within the ‘Prestigious and
Popular Cosmetics’ category.
Scientifically proven to increase
dermal water reservoirs and
protect the skin from free radical
damage.
DERMATOLOGICALLYTESTED on 35 patients
with significant signs of skin dehydration.
HERO PRODUCTS

11. TIME MIRACLE
WORLD'S 1ST
BIRCH WATER-BASED
ANTI-AGEING SKIN CARE
- 0% WATER -
PRODUCT DEVELOPMENT CASE

12. 55 ACTIVE SKIN BOOSTING MOLECULES
BIRCH WATER –
THE LONGEVITY FLUID
• Age-defying amino acids
• Skin-brightening organic acids
• Hydrating polysacharides
• Nourishing minerals (K, Mg and Ca)
• Antioxidants
PRODUCT DEVELOPMENT CASE

13. +25% CELL REGENERATION / 91% collagen increase
BIRCH WATER
REVERSES GENETIC AGEING
Cells treated with Birch juice Control
Time (in Hour)
CellIndex
0.0
9.0
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
1-.0
52.0 104.0 156.0 208.0 260.0 312.0
PRODUCT DEVELOPMENT CASE

14. BIRCH ANTIOXIDANTS
REVERSE ENVIRONMENTAL AGEING
PRODUCT DEVELOPMENT CASE

15. BIRCH WATER
Boosts cell
growth, repair
and protection
Other essential
components,
moisturisers,
nutrients
CELL REPAIR
BIO-COMPLEX
collagen-rebuilding
Northern plant
extracts
PRODUCT DEVELOPMENT CASE

16. BIRCH WATER:
effect on cell cycle and senescence
Control 50% BS
PRODUCT DEVELOPMENT CASE

17. Dermatological testing
PRODUCT DEVELOPMENT CASE

19. PRODUCT RANGE
N E W P R O D U C T S A D D E D C E R T I F I C A T I O N O B T A I N E D D E R M A T O L O G I C A L T E S T I N G A N D R E S E A R C H
FACE CARE FACE CARE SETS
BABY CAREHAIR CAREBODY CARE
DECO CARE
SUPERSEED
FACIAL OILS TIME MIRACLE ANTI-AGEINGSOS HYDRATION SMART ANTIOXIDANTS
COMING
SOON

21. PRODUCT RANGE

22. PRODUCT AWARDS
ECOCERT
MÁDARA is a natural
and organic cosmetics
range certified accord-
ing to the international
standard
EDULA
Best of Nation
Logo design,
2007
WWF
Mentions MÁDARA as
one of the world’s 7
most sustainable luxu-
ry products, 2007
LIAA
MADARA anti-ageing product line
awards the third place in Export and
Innovation Awards 2012, category
Innovative Product, and also receive a
special quality standard mark.
KOTIVINKKI
One of the best new
products in Finland
according to this Finnish
lifestyle magazine
GREEN DOT
The greenest
business in Latvia,
2009 and 2011
FORBES
Lotte from MÁDARA has
been included in the list
of 25 most successful
business women by Forbes
Latvia.
DME
European Award
for design
management, 2008
NATURAL PRODUCTS
SCANDINAVIA
MADARA participated at the first
natural products scandinavia trade
show in malmö and got silver award for
its stand design.
UK UK
LATVIA DENMARK FINLANDLATVIAFINLANDSINGAPORE MALAYSIA
SWITZERLAND SWITZERLAND
SWITZERLAND
UK UK
UK
ESTONIA ESTONIA POLAND
COMPANY AWARDS AND RECOGNITIONS

23. WE BELIEVE THAT THE
BEST SKIN CARE
IS THE KIND THAT GOES
DEEPER THAN SKIN