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The Firm of the Future
Current & Emerging Trends
Contact Information
Kyle Couch
President & CEO 
Spectrum Organizational Development Inc.
P :: 416-602-9252
E :: kyle@spectrumdevelopment.ca

Twitter :: @kylecouch
LinkedIn :: ca.linkedin.com/in/kylecouch
Today’s Format
Let’s Talk About
The
Future
Change
Today
Tomorrow
The Wisdom of Crowds
Let’s Work Together
How	
  was	
  lunch	
  today?	
  
A.  Just	
  like	
  home	
  
B.  Yummy	
  
C.  Decent	
  
D.  I	
  could	
  do	
  be=er	
  
Change is Not Coming …
The CBA Knows it is Here
Law Firms in Transition
The State of Professional Services: 2013
PS Framework
Heatmap 2013
How	
  many	
  reports	
  have	
  YOU	
  read?	
  
A.  All	
  4	
  
B.  3	
  
C.  2	
  
D.  1	
  
E.  None	
  
Trends
Definition
Anticipate
Or Don’t …
Skills & Habits
If You Learn One Thing …
Trendwatching.com
1.  Know WHY You are Tracking
2.  Have a Point of View
3.  Weave Your Web of Resources
4.  Understand Trends
5.  Embed and Apply
Start Your Scan
Lovemark
Can you be a Lovemark?
Change in Organizations
The Reality
Change
Customer
Technology
Business
Predictable Pattern
Third Wave of Law
“Change is the process by which the
future invades our lives”
Change Equation
D x V x I > R
Kotter – 8 Stages
Industries Are Changing
Niagara Falls
Classifieds
Movie Rentals
Hotels
Newspapers
Vehicle Purchasing
Taxi
Accounting
Legal?
YorkU Magazine
Does Legal Need to Change?	
  
A.  True	
  
B.  False	
  
Is	
  Your	
  Firm/OrganizaNon	
  …	
  
A.  Well	
  on	
  their	
  way	
  
B.  Moving	
  Along	
  
C.  Not	
  Even	
  Started	
  
D.  Not	
  Aware	
  
Current Trends
Towards Tomorrow
Which Forces Keep You Awake?
A.  Technology
B.  Pricing
C.  Competition
D.  Culture
E.  Talent
F.  Capability
Technology	
  
A.  Social	
  Media	
  
B.  Infrastructure	
  
C.  Video	
  Conferencing	
  
D.  Online	
  Presence	
  
Pricing	
  
A.  CompensaNon	
  Model	
  
B.  Customer	
  Demands	
  
C.  Low	
  Price	
  OpNons	
  
D.  Create	
  Value	
  Add	
  
CompeNNon	
  
A.  US	
  Entrants	
  
B.  Online	
  Only	
  
C.  Overseas	
  
D.  New	
  OpNons	
  	
  
Culture	
  
A.  Legacy	
  Issues	
  
B.  Baby	
  Boomers	
  
C.  GeneraNon	
  Y	
  
D.  Silos	
  	
  
Talent	
  
A.  Shortage	
  
B.  Gender	
  
C.  Succession	
  Planning	
  
D.  Free	
  Agency	
  
Capability	
  
A.  Skill	
  Shortage	
  
B.  Budget	
  
C.  Fear	
  /	
  Entrenched	
  
D.  Training	
  Gaps	
  
The	
  Firm	
  
of	
  the	
  
Future	
  
AnNcipate	
  
Listen	
  
Plan	
  
Three Abilities
Anticipate
Listen
Plan
The Firm of the Future
Current & Emerging Trends

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Kyle Couch - Spectrum Organizational Development - TLOMA - How to build the Law Firm of the Future