The document discusses strategies for marketing the K-West Hotel London by identifying and collaborating with influencers on social media. It recommends ranking influencers based on their market reach, impact frequency, expertise, and persuasiveness. The plan is to invite top influencers for a complimentary stay to experience and provide feedback on the hotel. It then suggests having influencers create promotional content like a video reviewing the hotel's snow room or interviewing the general manager. This content would be posted on the influencer's own blog and social media pages to advocate for the hotel. The action plan is to offer celebrities spa treatments for creating a promotional video sharing their experience online in order to market the hotel as a premier location for interviews,