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skuerschner@populationwell.com
2629 Arbor Ride Way | Janesville, WI 53548
DIRECT: 608-436-1816
STEFANIE KUERSCHNER
Health Industry Insider Building Community Wellness through a Mind/Body Personal Fitness Brand
HEALTHCARE – MBA/BSN/Senior Director/Executive VP HEALTH & WELLNESS – CHWA/ANCC/ANA/E-RYT/RYT/PRYT/CSI NEW BUSINESS – CEO
CORPORATE HEALTHCARE BUSINESS DEVELOPMENT HEALTH INFORMATION TECHNOLOGY HEALTH & WELLNESS INDUSTRIES
EDUCATION | CERTIFICATIONS | PROFESSIONAL AFFILIATIONS
GONZAGA UNIVERSITY | MBA – Healthcare Administration & Finance
GONZAGA UNIVERSITY, Spokane, WA | BSN – B.S. in Nursing
AMERICAN ACADEMY OF SPORTS MEDICINE | WellCoach – Certified
WellCoaches Program (2016) | DUKE MEDICINE | IHCPT – Integrative
Health Coaching Certification (2016) | ANCC – AMERICAN NURSES
CREDENTIALING CENTER – Nursing Informatics & Yoga Certification
ANA – AMERICAN NURSING ASSOCIATION | RN – Board Certification
HIMSS Chapters – Member (2010 – Present) | IL, AZ, WI, TN
CORPORATE HEALTH & WELLNESS ASSOCIATION Certifications (2015):
Corporate Wellness Specialist, Wellness Provider, Corporate Fitness Professional
YOGA ALLIANCE Certifications (2013-Present): E-RYT 200hr ▪ RYT
500hr ▪ PRYT Prenatal | WPA & SUP YOGA (2015): Level 1 & 2
Indoor Cycling Certifications: MAD DOG ATHLETICS (2013-Present);
CSI SPINNING® ▪ EQUINOX; CCI CYCLING® WITH SCHWINN
PROFESSIONAL CAREER CHRONOLOGY
Director Nursing ▪ Health Info Technology ▪ Traveling Clinical/Healthcare VP Sales ▪ Director Marketing/Business Development 20+ Years’ Experience
EXPERTISE
Business Development
Brand Integration
Healthcare Sales & Marketing
Corporate Accounts
Clinical Software Sales
Information Technology
Nursing | Healthcare | Wellness
POPULATION WELL® & TRUESTUDIO® – WI | President / CEO Business Development 2014–Present
THE ADVISORY BOARD COMPANY – WA | Sr. Director of Marketing & Business Development 2013–2015
ANX EBUSINESS – MI | Senior Vice President – Healthcare Sales 2012–2013
Relay Health (McKesson) – GA | Director of Sales Operations – Corporate Accounts Division 2006–2011
McKesson Provider Technologies | Clinical Sales Executive – Corporate Accounts Division
McKesson Provider Technologies | Clinical Consulting Services Market Leader – CAD
IDX SYSTEMS CORPORATION – VT | Clinical Solutions Executive / Executive Nurse Team Lead 2004–2006
MAYO CLINIC HOSPITAL – AZ | Executive Director of Nursing Information 1998–2004
EARLY CAREER: Clinical Nursing Roles – WA | ICU & Ambulatory 1992–1998
NEW BUSINESS DEVELOPMENT: BUILDING CORPORATE/HOSPITALITY/COMMUNITY WELLNESS THROUGH A MIND/BODY PERSONAL FITNESS BRAND
POPULATION WELL: An integrated wellness model incorporated to benefit 50- to 500-employee companies,
hotels/resorts, and multi-tenant complexes providing in-house wellness solutions. Population Well® offers
workplace wellness programs, smoking cessation, biometric screening, risk stratification, yoga/spinning
inclusions, insurance rate negotiation, and the value-added service of providing instructor credentialing
and deployment. TRUESTUDIO: An unparalleled cycling, yoga, and strength training experience in mind/body
personal fitness. TRUEStudio® combines the bench strength of yoga, cycling, strength training, and also offers a 12-
week “corporate wellness program” that brings our fitness experts into the workplace. Brand integration modalities:
TRUEYoga, TRUECycle, TRUELife. #FINDYOURTRUE
CAREER PROFILE
A high-performance blend of ambitious executive leadership and 20 years’ experience in corporate
blue chip healthcare systems. Revered and rock-solid reputation for executing market-based
business development plans by incorporating extensive healthcare, health information technology,
and wellness industry business skills and knowledge. A qualified, passionate RN with an MBA in
Healthcare Administration & Finance, a BS in Nursing, and ANCC Yoga Nurse & Nursing Informatics
credentials. Certified AASM WellCoach; CHWAC Corporate Wellness Specialist, Wellness Provider,
Corporate Fitness Professional; Yoga Alliance E-RYT/RYT/PRYT, WPA, and SUP Yoga Instructor; Mad
Dog Athletics CSI Spinning® and Equinox–CCI Cycling®–Schwinn Instructor. Educational certification
achievements pending 2016 completion include: IHCC–Master’s Level Integrative Health Coach.
Business acumen for collaboration with largest US health systems and employers:
Ignited business line growth of $23M in 1 year. Developed $10M line of new business. Retained
and grew commercial business development revenue by 10-30% per year.
Oversaw market strategy, revenue growth, operations, and service for clinical HIT product
strategy solutions in $4B industry. Negotiated international HIT contracts ranging from $4-48M
with enterprise accounts ranging from 6-176 hospitals and physician environments.
Managed strategic sales process and $M B2B partnerships with 100 global companies/
consultant groups/startups. Managed 50-member teams executing key strategic business plans.
Incorporated Population Well® based on executive corporate healthcare experience in blue chip
companies including Relay Health, McKesson, Mayo Clinic, and The Advisory Board Company.
Developed TRUEStudio® to advocate for mind/body fitness in the health and wellness sectors
and to deliver mind/body personal fitness options that build community wellness.
SIGNATURE STRENGTHS
Commercial Business Leadership
Sales Process Management
Macro & Micro Market Analysis
Strategic Business Planning
Team Building | Public Speaking
Brand Representation
Business Development:
Healthcare/Technology/Wellness
Planning & Consulting:
Population Health Strategy
Clinical & Consumer Strategy
Patient Experience Products
NEW BUSINESS DEVELOPMENT
Population Well®
TRUEStudio®
STEFANIE KUERSCHNER Page 2
skuerschner@populationwell.com | 2629 Arbor Ridge Way | Janesville, WI | DIRECT: 608-436-1816
Building Community Wellness through a Mind/Body Personal Fitness Brand
POPULATION WELL® INFORM. TRANSFORM. PERFORM.
TRUESTUDIO® TRUEYoga. TRUECycle. TRUELife. #FINDYOURTRUE
"Over the past 3 years, the appeal of boutique fitness studios has increased dramatically as evidenced by the rapid spread of independent group
exercise studio business across North America and around the world. Planning a launch for early 2016, TRUEStudio® will target cycling and fitness
consumers seeking to improve physical fitness, reduce stress, lower blood pressure, lose weight, and engage in regular personal fitness routines.”
– S. Kuerschner, President/CEO, Population Well® & TRUEStudio®
THE PITCH: Fitness is personal, but it’s not just personal. Personal fitness is at the core of many issues in healthcare
worldwide. Population Well® is an integrated corporate health model offering custom solutions to
corporate/hospitality/community wellness through the TRUEStudio® mind/body personal fitness brand.
THE CORPORATE/HOSPITALITY/COMMUNITY WELLNESS SOLUTION: Population Well®
Population Well® is an integrated wellness model standing in the gap between population health issues and
actionable, measureable goals for promoting a wellness state in corporate healthcare. Incorporated to benefit
50- to 500-employee companies, hotels/resorts, and multi-tenant complexes providing in-house wellness
solutions, Population Well® offers workplace wellness programs, smoking cessation, biometric screening, risk
stratification, yoga/spinning inclusions, insurance rate negotiation, and the value-added service of providing
instructor credentialing and deployment.
THE MIND/BODY PERSONAL FITNESS BRAND: TRUESTUDIO®
As a brand for personal fitness, TRUEStudio® is unparalleled cycling, yoga, and strength training experience in
mind/body personal fitness. TRUEStudio® combines the bench strength of yoga, cycling, strength training, and
also offers a 12-week “corporate wellness program” that brings our fitness experts into the workplace. Brand
integration modalities include: TrueYoga, TrueCycle, TrueLife. #FINDYOURTRUE
THE LEADER: My name is Stefanie Kuerschner. I am the President and CEO of both Population Well® and TRUEStudios®. As a
health industry insider, I will lead the charge with a corporate wellness solution in one hand and a mind/body
personal fitness brand in the other. The trajectory of my own life as a woman, a 23-year-strong thriving cancer
survivor, a busy mother of 2 young women, a nurse, a traveling corporate executive, and a fitness-for-wellness
consumer led me to earn certifications that include nursing informatics, yoga nurse, yoga and cycling instructor,
and corporate wellness coach. My own life’s work and mind/body personal fitness have inspired me and uniquely
qualify me for this business venture with the support and backing of healthcare experts and consultants.
You will find me to be a high-performance blend of ambitious executive leadership and 20 years’ experience in
corporate blue chip healthcare systems including Relay Health, McKesson, Mayo Clinic, and The Advisory Board
Company. I have a revered and rock-solid reputation for executing market-based business development plans by
incorporating extensive healthcare, health information technology, and wellness industry business skills and
knowledge. I am a qualified, passionate RN first with an MBA in Healthcare Administration & Finance, a BS in
Nursing, and ANA–RN board credentials. Certified ANCC Nursing Informatics & Yoga Nurse; AASM WellCoach;
CHWAC Corporate Wellness Specialist, Wellness Provider, and Corporate Fitness Professional; Yoga Alliance E-
RYT/RYT/PRYT, WPA, and SUP Yoga Instructor; Mad Dog Athletics CSI Spinning® and Equinox–CCI Cycling®–Schwinn
Instructor. I intend my own continual growth in these businesses and have educational certification achievements
pending 2016 completion that include: IHCC–Master’s Level Integrative Health Coach.
THE FACTS: The health and wellness sector is experiencing exponential growth in the Wisconsin economy. With a rise in
awareness and exciting fitness trends, people are motivated more than ever to improve their wellness through
fitness. Multi-tenant complexes, hotels/resorts, and companies are also motivated more than ever to offer in-
community and in-house corporate wellness options to tenants, guests, and employees with incentives that
result in lower corporate insurance rates and other market-place benefits.
THE GOALS: Fitness is not just personal. Wellness is not just corporate. Personal fitness and corporate wellness are valid and
attainable national healthcare goals. It is my goal to raise the bar in the mind/body personal fitness and
corporate wellness business and in our community through this business venture.
Population Well® for corporate/hospitality/community wellness through the TRUEStudio® mind/body personal fitness brand.

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Kuerschner, Stefanie - Resume - 11-13-15[6]

  • 1. skuerschner@populationwell.com 2629 Arbor Ride Way | Janesville, WI 53548 DIRECT: 608-436-1816 STEFANIE KUERSCHNER Health Industry Insider Building Community Wellness through a Mind/Body Personal Fitness Brand HEALTHCARE – MBA/BSN/Senior Director/Executive VP HEALTH & WELLNESS – CHWA/ANCC/ANA/E-RYT/RYT/PRYT/CSI NEW BUSINESS – CEO CORPORATE HEALTHCARE BUSINESS DEVELOPMENT HEALTH INFORMATION TECHNOLOGY HEALTH & WELLNESS INDUSTRIES EDUCATION | CERTIFICATIONS | PROFESSIONAL AFFILIATIONS GONZAGA UNIVERSITY | MBA – Healthcare Administration & Finance GONZAGA UNIVERSITY, Spokane, WA | BSN – B.S. in Nursing AMERICAN ACADEMY OF SPORTS MEDICINE | WellCoach – Certified WellCoaches Program (2016) | DUKE MEDICINE | IHCPT – Integrative Health Coaching Certification (2016) | ANCC – AMERICAN NURSES CREDENTIALING CENTER – Nursing Informatics & Yoga Certification ANA – AMERICAN NURSING ASSOCIATION | RN – Board Certification HIMSS Chapters – Member (2010 – Present) | IL, AZ, WI, TN CORPORATE HEALTH & WELLNESS ASSOCIATION Certifications (2015): Corporate Wellness Specialist, Wellness Provider, Corporate Fitness Professional YOGA ALLIANCE Certifications (2013-Present): E-RYT 200hr ▪ RYT 500hr ▪ PRYT Prenatal | WPA & SUP YOGA (2015): Level 1 & 2 Indoor Cycling Certifications: MAD DOG ATHLETICS (2013-Present); CSI SPINNING® ▪ EQUINOX; CCI CYCLING® WITH SCHWINN PROFESSIONAL CAREER CHRONOLOGY Director Nursing ▪ Health Info Technology ▪ Traveling Clinical/Healthcare VP Sales ▪ Director Marketing/Business Development 20+ Years’ Experience EXPERTISE Business Development Brand Integration Healthcare Sales & Marketing Corporate Accounts Clinical Software Sales Information Technology Nursing | Healthcare | Wellness POPULATION WELL® & TRUESTUDIO® – WI | President / CEO Business Development 2014–Present THE ADVISORY BOARD COMPANY – WA | Sr. Director of Marketing & Business Development 2013–2015 ANX EBUSINESS – MI | Senior Vice President – Healthcare Sales 2012–2013 Relay Health (McKesson) – GA | Director of Sales Operations – Corporate Accounts Division 2006–2011 McKesson Provider Technologies | Clinical Sales Executive – Corporate Accounts Division McKesson Provider Technologies | Clinical Consulting Services Market Leader – CAD IDX SYSTEMS CORPORATION – VT | Clinical Solutions Executive / Executive Nurse Team Lead 2004–2006 MAYO CLINIC HOSPITAL – AZ | Executive Director of Nursing Information 1998–2004 EARLY CAREER: Clinical Nursing Roles – WA | ICU & Ambulatory 1992–1998 NEW BUSINESS DEVELOPMENT: BUILDING CORPORATE/HOSPITALITY/COMMUNITY WELLNESS THROUGH A MIND/BODY PERSONAL FITNESS BRAND POPULATION WELL: An integrated wellness model incorporated to benefit 50- to 500-employee companies, hotels/resorts, and multi-tenant complexes providing in-house wellness solutions. Population Well® offers workplace wellness programs, smoking cessation, biometric screening, risk stratification, yoga/spinning inclusions, insurance rate negotiation, and the value-added service of providing instructor credentialing and deployment. TRUESTUDIO: An unparalleled cycling, yoga, and strength training experience in mind/body personal fitness. TRUEStudio® combines the bench strength of yoga, cycling, strength training, and also offers a 12- week “corporate wellness program” that brings our fitness experts into the workplace. Brand integration modalities: TRUEYoga, TRUECycle, TRUELife. #FINDYOURTRUE CAREER PROFILE A high-performance blend of ambitious executive leadership and 20 years’ experience in corporate blue chip healthcare systems. Revered and rock-solid reputation for executing market-based business development plans by incorporating extensive healthcare, health information technology, and wellness industry business skills and knowledge. A qualified, passionate RN with an MBA in Healthcare Administration & Finance, a BS in Nursing, and ANCC Yoga Nurse & Nursing Informatics credentials. Certified AASM WellCoach; CHWAC Corporate Wellness Specialist, Wellness Provider, Corporate Fitness Professional; Yoga Alliance E-RYT/RYT/PRYT, WPA, and SUP Yoga Instructor; Mad Dog Athletics CSI Spinning® and Equinox–CCI Cycling®–Schwinn Instructor. Educational certification achievements pending 2016 completion include: IHCC–Master’s Level Integrative Health Coach. Business acumen for collaboration with largest US health systems and employers: Ignited business line growth of $23M in 1 year. Developed $10M line of new business. Retained and grew commercial business development revenue by 10-30% per year. Oversaw market strategy, revenue growth, operations, and service for clinical HIT product strategy solutions in $4B industry. Negotiated international HIT contracts ranging from $4-48M with enterprise accounts ranging from 6-176 hospitals and physician environments. Managed strategic sales process and $M B2B partnerships with 100 global companies/ consultant groups/startups. Managed 50-member teams executing key strategic business plans. Incorporated Population Well® based on executive corporate healthcare experience in blue chip companies including Relay Health, McKesson, Mayo Clinic, and The Advisory Board Company. Developed TRUEStudio® to advocate for mind/body fitness in the health and wellness sectors and to deliver mind/body personal fitness options that build community wellness. SIGNATURE STRENGTHS Commercial Business Leadership Sales Process Management Macro & Micro Market Analysis Strategic Business Planning Team Building | Public Speaking Brand Representation Business Development: Healthcare/Technology/Wellness Planning & Consulting: Population Health Strategy Clinical & Consumer Strategy Patient Experience Products NEW BUSINESS DEVELOPMENT Population Well® TRUEStudio®
  • 2. STEFANIE KUERSCHNER Page 2 skuerschner@populationwell.com | 2629 Arbor Ridge Way | Janesville, WI | DIRECT: 608-436-1816 Building Community Wellness through a Mind/Body Personal Fitness Brand POPULATION WELL® INFORM. TRANSFORM. PERFORM. TRUESTUDIO® TRUEYoga. TRUECycle. TRUELife. #FINDYOURTRUE "Over the past 3 years, the appeal of boutique fitness studios has increased dramatically as evidenced by the rapid spread of independent group exercise studio business across North America and around the world. Planning a launch for early 2016, TRUEStudio® will target cycling and fitness consumers seeking to improve physical fitness, reduce stress, lower blood pressure, lose weight, and engage in regular personal fitness routines.” – S. Kuerschner, President/CEO, Population Well® & TRUEStudio® THE PITCH: Fitness is personal, but it’s not just personal. Personal fitness is at the core of many issues in healthcare worldwide. Population Well® is an integrated corporate health model offering custom solutions to corporate/hospitality/community wellness through the TRUEStudio® mind/body personal fitness brand. THE CORPORATE/HOSPITALITY/COMMUNITY WELLNESS SOLUTION: Population Well® Population Well® is an integrated wellness model standing in the gap between population health issues and actionable, measureable goals for promoting a wellness state in corporate healthcare. Incorporated to benefit 50- to 500-employee companies, hotels/resorts, and multi-tenant complexes providing in-house wellness solutions, Population Well® offers workplace wellness programs, smoking cessation, biometric screening, risk stratification, yoga/spinning inclusions, insurance rate negotiation, and the value-added service of providing instructor credentialing and deployment. THE MIND/BODY PERSONAL FITNESS BRAND: TRUESTUDIO® As a brand for personal fitness, TRUEStudio® is unparalleled cycling, yoga, and strength training experience in mind/body personal fitness. TRUEStudio® combines the bench strength of yoga, cycling, strength training, and also offers a 12-week “corporate wellness program” that brings our fitness experts into the workplace. Brand integration modalities include: TrueYoga, TrueCycle, TrueLife. #FINDYOURTRUE THE LEADER: My name is Stefanie Kuerschner. I am the President and CEO of both Population Well® and TRUEStudios®. As a health industry insider, I will lead the charge with a corporate wellness solution in one hand and a mind/body personal fitness brand in the other. The trajectory of my own life as a woman, a 23-year-strong thriving cancer survivor, a busy mother of 2 young women, a nurse, a traveling corporate executive, and a fitness-for-wellness consumer led me to earn certifications that include nursing informatics, yoga nurse, yoga and cycling instructor, and corporate wellness coach. My own life’s work and mind/body personal fitness have inspired me and uniquely qualify me for this business venture with the support and backing of healthcare experts and consultants. You will find me to be a high-performance blend of ambitious executive leadership and 20 years’ experience in corporate blue chip healthcare systems including Relay Health, McKesson, Mayo Clinic, and The Advisory Board Company. I have a revered and rock-solid reputation for executing market-based business development plans by incorporating extensive healthcare, health information technology, and wellness industry business skills and knowledge. I am a qualified, passionate RN first with an MBA in Healthcare Administration & Finance, a BS in Nursing, and ANA–RN board credentials. Certified ANCC Nursing Informatics & Yoga Nurse; AASM WellCoach; CHWAC Corporate Wellness Specialist, Wellness Provider, and Corporate Fitness Professional; Yoga Alliance E- RYT/RYT/PRYT, WPA, and SUP Yoga Instructor; Mad Dog Athletics CSI Spinning® and Equinox–CCI Cycling®–Schwinn Instructor. I intend my own continual growth in these businesses and have educational certification achievements pending 2016 completion that include: IHCC–Master’s Level Integrative Health Coach. THE FACTS: The health and wellness sector is experiencing exponential growth in the Wisconsin economy. With a rise in awareness and exciting fitness trends, people are motivated more than ever to improve their wellness through fitness. Multi-tenant complexes, hotels/resorts, and companies are also motivated more than ever to offer in- community and in-house corporate wellness options to tenants, guests, and employees with incentives that result in lower corporate insurance rates and other market-place benefits. THE GOALS: Fitness is not just personal. Wellness is not just corporate. Personal fitness and corporate wellness are valid and attainable national healthcare goals. It is my goal to raise the bar in the mind/body personal fitness and corporate wellness business and in our community through this business venture. Population Well® for corporate/hospitality/community wellness through the TRUEStudio® mind/body personal fitness brand.