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Kudos demonstration for publishers
- 1. Helping researchers explain, enrich and share their publications for greater research impact. Kudos demonstration
- 2. 1996 2006 Challenges in the information sector
- 3. 3 ♯1: information overload Growth curve for number of articles published per annum Chart based on 3.26% pa growth in article numbers,the lower limit proposed by Mabe and Amin in Growth dynamics of scholarly and scientific journals. Scientometrics, 51:1 (2001) 147–162 In the world today, there are 50 million published research articles and that number is doubling every twenty years but readers’ time is not doubling!
- 4. ♯2: dense technical content 4 • Research requires expertise to understand • Formal communications often dense • Opportunity for new discoverability layer – e.g. impact statements – e.g. lay summaries – e.g. video ‘abstracts’ – e.g. visual abstracts – e.g. data Such useful materials lost in silos
- 5. ♯3: under-utilized networks • Personal networks are key to how people share, find and select relevant articles • Traditionally: conferences, word of mouth, email • Future: social networks (exist, but underutilized) 5
- 6. Self-fulfilling popularity 6 Usageorcitations Article Usage / Citation Distribution Usage / citations Most read/ cited article Least read/ cited article
- 7. Introducing Kudos Helping maximize the impact of published research by: • Empowering authors to explain and share their work • Using article-level metrics to motivate and reward them • Driving traffic back to publisher sites • Strengthening relationships between authors and publishers 7
- 8. Survey: interest in Kudos • 84% of authors think more can be done to raise the visibility, impact and usage of their work – 50% get no support from their institution – 80% feel it is their personal responsibility • Over 75% think they will personally use Kudos Authors are likely to embrace Kudos 8
- 9. Proof of concept results High-level early results for the Kudos alpha site: • Registered users: 5,593 (12%) • Articles claimed: 8,298 • Confirmed shares: 297 • Number of article edits: 962 • Number of article resources: 359 19% higher article usage per day 9
- 11. Core steps 11
- 12. Core steps 12
- 13. Core steps 13
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- 16. 1996 2006 claim
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- 21. 1996 2006 enrich
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- 25. 1996 2006 share
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- 32. 32 Sharing effectiveness Administrators can see results and pass popular articles to PR / marketing teams
- 33. Authors sharing their work Administrators can see which authors and articles have been most successful
- 34. Sharing effectiveness Administrators can track which articles are seeing significant changes in Altmetric activity, and generate further media support 34
- 36. In partnership with … 3636
- 37. Publisher participation • Through Kudos publishers can: • Identify high performing articles and authors • Identify and develop media opportunities • Enrich published articles with author-generated content and links • Develop closer relationships with their authors and other researchers in their authors’ networks • Benchmark the performance of their publications against a wide range of metrics • Understand what kind of sharing activities and social media channels are most effective for researcher communications 37
- 38. Publisher participation • How to participate • Annual fee for participation based on publisher size/revenues • Gain access to a dashboard giving you visibility on all your author activities and results within Kudos • Enhance your branding • Auto-claim articles on behalf of your authors to make it quicker and easier for them to increase their publication impact • Provide usage data to enhance your authors’ experience of using Kudos and increase their motivation to share their work • Display author-added metadata and links on your own website 38
Editor's Notes
- Welcome to this demonstration of KudosKudos is a web-based platform that helps researchers explain, enrich and share their publications for greater research impact.
- The idea for Kudos came from several challenges that we have in the scholarly information sector
- The first challenge is the volume of content now available onlineIn the world today there are 50 million articlesWith over a million new articles being published every yearIt’s getting harder and harder for publications to get found and read
- The second challenge is the technical and often dense format of a traditional research publicationMaking it difficult for potential readers to quickly identify relevanceAnd while some publishers add lay summaries and videos to help explain complex researchThis additional information is generally sat in silos on publisher sites
- The third challenge is the under utilization of digital networksBy researchers to share and explain their workWith these tools only currently being used by a minority of scholars
- All these factors together explain the long tail we have in academic publishingA very small number of articles are responsible for the majority of usage and citationsAnd yet small improvements in that long tailCould in aggregate be significant in terms of research and publication performance
- Kudos has been launched with that long tail in mindLooking to harness the expertise and network of authorsTo build usage and citations for their individual research publicationsAnd using article level metrics to motivate and reward themBy demonstrating the impact of this activity on their downloads, social media coverage and citations
- And the results of a survey and proof of concept site run during 2013Indicate that authors are very likely to want to use KudosIn a survey of some 4,000 researchers worldwide84% thought more could be done to raise the visibility, impact and usage of their workAnd over 75% felt they would personally use tools such as those we described kudos providing
- A proof of concept site was launched towards the end of 2013With the support of the American Institute of Physics, the Royal Society of Chemistry and Taylor&Francis40,000 authors were invited to use KudosAnd a target of 1,000 registrations was set as a success measureWe actually achieved 1,000 registrations in the first 24 hoursAnd over the following 14 weeks this climbed to over 5,500And an overall uplift in usage achieved of 19% for those authors using the sharing tools compared to a control group
- So now I will walk you through some screen shots that explain how Kudos works
- There are 4 core steps to using KudosThe first is ‘explain’ through which an author can write a short title, lay summary and impact statement for their article, book or book chapterBasically, any publication with a DOIWe provide guidance on how to do thisAnd then deposit this information in a variety of discovery databases This helps more people find technical information as this data is easier to browse and translates better for local language searchingThe second step is enrich
- The second step is enrichThrough this feature, authors can link related resources to their publicationSuch as videos, podcasts, blogs and imagesThis creates inbound links which help improve SEOAnd also, this data can be provided back to the publisher of the author’s workAnd presented as author recommended resourcesCreating a richer experience for readers
- The third step is sharingWe provide authors with easy tools to share links to their publicationsBy email and through their social media accountsAnd the reason they would choose to do this within KudosLinks to step 4Because all sharing activity within Kudos is codedSo that the author can then track the result of thisOn their article metrics
- Usage of Kudos begins with a simple registration processThere is no fee to joinKudos is free for all authors to use
- Registered authors can then claim articlesThis process is automated for authors whose publishers are participating in KudosOtherwise this can be done manuallyVia a search field that queries data in CrossRefWhere an article or publication has multiple authorsMultiple authors can claim that article and use the Kudos tools
- Once an article, book or book chapter is claimedAuthors can access the Kudos tools to help them explain, enrich and share itKudos doesn’t hold any article or publication content on our siteWe pull the title and some basic bibliographic data from crossrefAnd display a prominent link to the publisher’s siteAn author can also access their article metrics from this pageThis is only visible to authors of claimed articlesThis data is not otherwise publically available
- Here’s an example od the simple pop up box that an author can accessTo write their short title, may summary and impact statement They can edit and change these at any time
- Linking resources
- Once this data has been added It is displayed on the article profile page within KudosAnd also available via a widget to participating publishersTo display on their own sitesIt is also available by API to third party discovery servicesHelping make it easier for readers to find relevant content
- Participating publishers have a number of options within Kudos to add their own brandingSuch as coversTo help improve their authors’ experience of using the toolsAnd strengthen their brand presence within Kudos
- Kudos enables authors to share links to their publicationsWithin their own networks by email and social mediaA coded url is automatically added by Kudos to theses announcementsEnabling authors to track what happens as a result of these sharing activities
- Authors can access a dashboard showing them all their publications togetherWith information on whether or not they have used the Kudos toolsAnd the subsequent impact of thatOn views, downloads, altmetric scores and so on
- Authors can access more detailed graphs of activityAnd detailed activity log of all the actions that they have takenA mous-eover function on the graphsHelps them understand where their sharing activities have had an impact on their metrics
- Participating publishers and institutions can access a dashboardThat gives them access to this activityRanging from high level reports of overall activities Through to more granular reportsTo help them identify marketing and advocacy opportunities
- This report shows recent sharing activityfor all the publisher’s authorsOr an institutions research community
- This report shows publishers which of their authorsAre having most success through their sharing activitiesProviding an opportunity to further support thisAnd understand trends in what types of articles and authors are being successful
- This report shows publications whose altmetric score are changing rapidlyHelping publishers and institutions identify articles that are generating a buzzAnd helping direct media teams to provide further support fort hot topic publications
- Kudos is already being used by these and other publishersWe are also currently developing an institutional service for universities
- Participation offers these benefits for publishers
- Participation is easyAn annual license fee provides access to the publisher dashboardAnd also gives publishers the opportunity to enrich their authors’ experience of using KudosSuch as an automatic claiming processEnhanced brandingAnd provision of usage data There is no restriction on the number of DOIs that a publisher can include in KudosAll your article and book content can be made available for authors to use the Kudos tools onand help increase views, downloads and citationsCosts are based on publishing revenues Please contact us for a quotation
- Thank you for your timePlease contact usFor further information