This document provides an overview of social media and tips for using social media effectively. It discusses that social media should be about conversation, not just broadcasting messages. It recommends choosing a few social media platforms to focus on, such as Twitter and LinkedIn, and finding local communities to engage with. Caveats discussed include that numbers of followers or friends do not determine success, one should avoid claiming to be a social media "expert", and beware of only engaging with those who share the same views. Resources for learning more about using social media are also provided.

1. Social Media doesn’t have to be
a four letter word...
with Karen Schulman Dupuis

2. DON’T BE OVERWHELMED...HELP IS OUT THERE

3. WHAT THIS PRESENTATION IS NOT...
DON’T TRY TO DRINK FROM THE FIRE HOSE

4. IT’S ALL ABOUT THE CONVERSATION
IF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES

5. KAREN SCHULMAN DUPUIS
ABOUT.ME/KARENSD

6. COMMUNITY
TWEETUPS, MEETUPS & VOLUNTEERING

7. CHOICES
WHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?

8. WHERE DO YOU START?

10. Do share daily updates & pictures with your
community
Create events that can be exported to calendars
Do NOT have your Twitter feed automatically
update your Facebook status/page updates
Engage with brands that suit your life & lifestyle

11. What do you like? What are you interested in? Who do
you want to connect with?
arts, culture, technology, community, sports, food
Start locally
@StratfordON, @gallerystrtfrd, @ionstratford,
@thebeaconherald, @stratgazette, @smbstratford,
@savourstratford, @uwstratford, @stratfest @splibrary
Find your community; start with one follow, then see who
they follow
Lists, lists, lists, lists! Use lists on the main Twitter site or
any application (such as Tweetdeck) that supports them

12. Over 100 million users, worldwide
LinkedIn users in Canada have more than doubled
to 14% from 6% in 2009
As soon as you connect IRL, connect online too
LinkedIn network updates via newsletter; the
perfect reason to reach out

13. EVENTS TO CONNECT
LOCAL AND CLOSE TO LOCAL

14. Social Media Stats
57% of Canadians over 50 are using social media sites;
predominantly, Facebook
1/2 of ALL Canadians are online; 60% of those are on social
networks (that’s 17 million)
As of 2011, 35% of Canadians are on a social networking site
every single day; in 2010 it was 19%
2/3 of 35-54 yr olds, and 40% of those over 55 use social
networking sites
37% of Canadian women are online every single day vs 24% of
Canadian men
86% of Canadians that are online are also on Facebook

15. CAVEATS

16. IT’S NOT ABOUT THE NUMBERS!!

17. BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”

18. BEWARE: THE ECHO CHAMBER

19. RESOURCES

20. MASHABLE.COM
Guidebook to Facebook, Twitter
@danodigital | www.danodigital.com
http://www.slideshare.net/danodigital/develop-
yourdigitalroadmap-guide
https://twitter.com/#!/karensd/local
The Tweetstock Guide to Twitter by Kevin A. Magee
@unmarketing