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MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
Pablo	Aquistapace	
Founder	Even+oz	/	GM	LatAm	Eventbrite	
EXPERIENCES,	NOT	STUFF
1955
 1985
 2015
Self-Fulfillment	
(esteem,	growth)	
Basic	Needs	
(food,	water,	air)
“The	shi3	from	materialism		
		to	experien9alism,	is	the	key	
		cultural	trend	of	the	21st	century.”	1
 -	James	Wallman,	Author	of	Stuffoca6on
Decrease	in	per	capita	spend	on	CDs	
and	digital	downloads	in	2008	to	
2014.
Increase	in	per	capita	spend	on	live	
music	from	2008	to	2014.
2
 Technology
Social	Capital
Share	during	an	event	 Share	aVer	an	event
Discover	performing	and	visual	arts	
events	on	social	media
3
FOMO.	
A	pervasive	apprehension	that	others	
might	be	having	rewarding	experiences	
from	which	one	is	absent.
Experience	the	Fear	of	Missing	Out
2009	 2010	 2011	 2012	 2013	 2014	
Introduc+on	of	
live	streaming	
Coachella	Sales
Changing 
values
Social 
capital
FOMO
Thank	you!
MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
MEDELLÍN 2016
#GEC2016
@GECGLOBAL
GEC.CO

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