This is a presentation on a Case Study done during my internship at IIM-Lucknow. The case analysed is- Launching Krispy Natural: Cracking the Product Management Code
This is a presentation on a Case Study done during my internship at IIM-Lucknow. The case analysed is- Launching Krispy Natural: Cracking the Product Management Code
Presentation on the HBR Case Study: Krispy Natural, Cracking the PM Code completed by Karthik Prasad, BITS Goa as part pf the marketing internship under Prof. Sameer Mathur, IIM Lucknow
This presentation tells what all things was done by krispy after a huge failure and relaunch of Krispy as Krispy natural. And is based on case study done using Harvard Business Review.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
Presentation on the HBR Case Study: Krispy Natural, Cracking the PM Code completed by Karthik Prasad, BITS Goa as part pf the marketing internship under Prof. Sameer Mathur, IIM Lucknow
This presentation tells what all things was done by krispy after a huge failure and relaunch of Krispy as Krispy natural. And is based on case study done using Harvard Business Review.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
Launching Krispy Natural: Cracking the Product Management CodeDhwani Kothari
This is a presentation on a Havard case named "Launching Krispy Natural: Cracking the Product Management Code prepared during an internship under Prof. Sameer Mathur."
Launching Krispy Natural : Cracking The Product Management CodeShubham Roy
This Harvard Business Case was analysed by Shubham Roy, from Netaji Subhas Institute of Technology during a remote internship under Prof. Sameer Mathur, IIM Lucknow.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3. A. Introduction & Overview
B. Market Research
C. Marketing strategies
D. Product launch and analysis
E. Result and Inference
4.
5. Candler enterprises: Multinational
beverage and snack good manufacturer
Pemberton products: Snack food
division of Candler enterprises
Krispy Natural: A new cracker product
after acquisition of Krispy brand by
Pemberton products
6. It was a market leader in the U.S. cookie and bakery snacks
segments of the sweet snack market
The majority of Pemberton’s sales were from packaged food
bars, cookies, and other sweet baked goods
Pemberton utilized a company-owned direct store delivery
(DSD) distribution system to deliver products directly from
distribution centers to retail stores
It has achieved a compounded annual growth rate (CAGR) of
14% for revenue over the past five years
7. Pemberton accounted for around 30% of Candler’s
total revenue by contributing around $5 billion in sales
for the year, 2011
Pemberton’s income statement (% of revenue)
Had a profit of 7.7% after payment of tax (PAT) in the
same year
8. Pemberton’s President, Patricia Williams, the
company’s driving force was its culture of innovation
and believed in key strategic priorities for company
building a collection of attractive, durable brands
leveraging leading marketing, sales and DSD systems to
increase revenue and profits
building or acquiring capabilities in salty snack categories
9.
10.
11. Retail cracker sales in the United States reached an
estimated $6.9 billion in 2011
The growth rate for the overall cracker industry from
2008 to 2010 was approximately 2.2% CAGR
A Mintel study of salty snacks in the United States
reported that 74% of respondents consumed crackers
on a regular basis and 34% ate them as part of regular
weekly diet
The Mintel study reported that 53% of respondents
considered overall healthfulness an important factor in
their cracker purchase decisions
14. Experienced a 2.1% CAGR for the period from 2008 to
2010
Retail sales in the United States were estimated at
~$5.1 billion in 2011, a 6.2% increase over 2010
Expected a growth by 6-7% each year driven by
healthier, premium-priced product introductions
15.
16. After flat sales from 2005 through 2009, experienced
the strongest segment growth of approximately 14% in
2010
Expected growth between 10–14% for the segment
over the next several years
Retail sales of crackers with filling in the United States
were estimated at ~$660 million in 2011, an 11%
increase over 2010
26. Sought a premium strategy
Priced at 155% above the category
average cost per ounce
Same price as that of competitors but
lesser quantity
27. Pemberton’s projected expenses for
Krispy Natural advertising and
merchandising
Krispy Natural sales objectives
were based on expectations of
minimum sales of $500 million
during year one of national
distribution and a steady-state
pre-tax profit contribution of at
least 13%.
Brand projections
28.
29.
30.
31. Five special “Krispy Force” representatives
were hired for this region
These “Krispy Force” reps worked with
Pemberton regional and district sales
managers and focused solely on selling the
new Krispy Natural product line
32.
33. Company was able to test its ability to
reposition the product to a more premium
offering
Regular Pemberton DSD route delivery
representatives worked with regional and
district sales managers, handling sales and
service of the new Krispy Natural line
34.
35. In Columbus, Pemberton projected by the end of the
16-week test period, Columbus would achieve a 9%
share of the cracker category in the test market
In the Southeast, company hoped by the end of the
16-week test period to increase share from its
current 9% to 15%
36. Columbus
Doubled the share target, achieving an 18% share
Category volume had increased by 30%
Southeast
A slight increase to 10% share
With a very little category expansion
37.
38.
39.
40. The large chain headquarter buyers were impressed
with the customer research results and inventory turn
results
The pull marketing created a buzz and customers were
coming to the stores asking for Krispy natural by name
They also loved all the promotional activity and
consumer advertising
41.
42.
43. Innovate the marketing strategies in Southeast cities to
increase the turnover
As, this is already doing great in new cities so it is the
time to expand and establish
Extensive work on pull strategy is required as the buzz
created shouldn’t be lost
Beware of other potential new market launches like
Frito-Lay rumors
44.
45. Created by Roshan Raj Mohanty, IIT Madras, During a Marketing
Internship by Prof. Sameer Mathur, IIM Lucknow
DISCLAIMER