This document contains a biography and profile of Hubert Kratiroff, a marketing consultant and trainer based in France. It outlines his educational background, professional experience including positions held in marketing and consulting, areas of training expertise, publications authored, and client portfolio. Key information includes that he has over 20 years of experience in marketing consumer goods and services, is the director of his own consulting firm, has trained for numerous organizations, and authored several books and over 100 marketing cases.

1. hubert kratiroff
hubert@kratiroff.com
+33 680 432 905
28 boulevard d’Inkermann
92200 Neuilly-sur-Seine
+33 183 644 686
COURSES
Pedagogical Principles
Training, communication and teaching are passions drawn from sound
knowledge and experience. Lectures are built entirely on a theoretical
discourse and are then followed by practical exercises and real examples.
Topics and Teaching Materials
Marketing Plan
Design and fulfillment of marketing and business plans. From the marketing
concept to the deliverable, all of the marketing plan development stages are
studied and put into application.
Digital Marketing & Modern Marketing
The essential digital strategy of the company is developed and digital
marketing tools are classified, organized into a hierarchy and demonstrated
during practical workshops.
Marketing Professions
In keeping with the logic outlined in “Fonction Chef de Produit”, the product
manager’s functions and technical tools are reviewed, with more or less
emphasis, based on the target audience.
New Business Start-up
The starting-up of a business is explained step by step, in terms of both
personnel and strategic and operational aspects. The course continues with
the drafting of real or fictitious business plans and necessary presentation
exercises. Business model and business development are very focused during
these classes.

2. Case Study
Early on, case studies became a specialty – the first case submission to the
CCMP was in 1995 with ProBéton. Since then, more than 100 cases have
been produced for schools, companies, recruitment firms, and communities.
These cases cover all fields of management and all economic sectors. They
give learners the ability to compare the teachings with real life markets.
Certain cases became classics (Iliad before the launch of FreeMobile, Hermès
before the acquisition the LVMH holding, M6 before the arrival of culinary
programming, Archos before Apple…).
Business Career
Current Position: Director of C4C Group (previously Ad’Valorem, sold in 2011)
– Marketing consulting, professional training and publishing.
Previous Positions:
20 years of experience in the marketing of consumer goods, service and
industrial marketing and consulting.
Product Manager and subsequently Market Manager of consumer goods
(Glaxo-Beecham-Smithkline, hygiene-beauty, cosmetics and OTC products),
Marketing Manager at Banque Populaire,
Director of Europe Marketing-Communications-Sales in industry (Bekaert, 13
Billion EURO CA),
Geyer Marketing Director (Limonaderie Lorina),
Founder and Director, for 15 years, of Gesmedic (leader in medical archives
management software). The company was sold to Luquet Duranton in 2011.
Publications
Author of “Consultant pour les nuls” First Publishers,
Author of “Tableaux de bord du marketing” Dunod Publishers,
Author of “10 cas de stratégie marketing des entreprises” The Publishing
Organisation (les Editions d’Organisation),
Author of “Fonction chef de produit” Dunod Publishers (4th edition, translated
into Spanish and English, 15000 copies),
Co-author of “Pratique des études marketing” Dunod Publishers,
Co-author of “Comment augmenter vos ventes par le marketing direct” Dalian
Publishers (out of print, 13000 copies),
Author of “Le marketing des services à haute valeur ajoutée” EMP Publishers,
Co-author of “Guide de la secrétaire médicale” Dalian Publishers,
Co-author of “Modèles de lettres pour l’entreprise de bâtiment” Dalian
Publishers,
Author of “Dictionnaire de marketing et de management” EDH Publishers,

3. Co-author of “Gestion de la relation client” Lamy Publishers,
Author and co-author of the Lezard series: “L’art de la vente”, “L’art du
marketing”, “L’art du service client”, Strip Publishers
Author of “Guidinstal” for the Alcyon Laboratory,
Author of “Que sais-je : la coopération” for the Prévoir Group,
Author of more than 100 marketing cases published at the CCMP (Centrale
des Cas et Média Pédagogique) Case Studies and Teaching Media Centre
and at the CCIP (Chambre de Commerce et d'Industrie de Paris), Paris
Chamber of Commerce and Industry.
Author of numerous articles in specialist publications and for various
conferences.
Training References
Programs for Training Organizations
AGEFOS Management Course
FAFEA Marketing Training for Wine-growers and Farmers,
APM (Association pour le Progrès du Management) Expert – Association for
the Advancement of Management
LRA, Strategy Magazine (Magazine Stratégie), Building Federation
(Fédération du Bâtiment), Demos, UJJEF, Comundi, the Cegos Group, ICAD,
UDA, LSA.
Company Programs
Microsoft, Zodiac, Cegetel, Alcyon Training (top French veterinary distributor),
training of L’Oréal Products Managers, design and organization of Veterinary
Issues programs (Laboratoire Merck, MSD Merial) on the themes: service
marketing, management, communication, marketing, AXA, the Prévoir Group.
Director of Studies, Marketing and Management Focus
EFAP et EMP (École Française des Attachés de Presse et École de
Management de Paris) French School of Press Attachés and Paris School of
Management
ESCAIA (École Supérieure de la Coopération Agricole et des Industries
Alimentaires) Graduate School of Agriculture and Food Industries
IMH (Institut du Mécénat Humanitaire: AXA) Institute of Humanitarian
Philanthropy: AXA.
Marketing Professor
CNAM (Conservatoire National des Arts et Métiers) the National Conservatory
of Arts and Crafts, CEPRIM (MBA to the MIP / IIM / ICSV / CNAM), ESP
(École Supérieure de Publicité) Graduate School of Advertising, ESLSCA

4. (École Supérieure Libre de Sciences Commerciales Appliquées) Graduate
School of Applied Commercial Science, ISCOM (Institut Supérieur de
Communication) the Higher Institute for Communications and Advertising,
Sorbonne (Paris I, DESS de communication) Communications Postgraduate
Degree, IUT (Courneuve) University Institute of Technology, FCG Léonard de
Vinci Faculty (La Défense), Polytechnic School (École Polytechnique), HEC
(MBA and Exced), ENC (École Nationale de Commerce) National School of
Commerce, Sup de Co Marrakech (École supérieure de commerce de
Marrakech) Marrakech Graduate School of Commerce.
Main clients
Long-term follow-up of clients’ development
Spa-maker, Evafine, MxeSolutions, Strip, Alcyon, Prévoir Assurance Vie,
Sociétés Internationales d’Avocats, STM Bâtiment, Val de Seine Distribution,
Arclés, PMM, Groupe B, IDPL, Darbella, PackAvantage, Hodié Consulting,
Zodiac.
Ad-hoc Interventions
L’Oréal, Microsoft, Laboratoire Merck, SFR, Zodiac, AXA
Education
Graduated from three business schools
- Paris ESLSCA Business School (focus, Business Management),
- Ashridge Management College (MBA course),
- CNAM (Conservatoire National des Arts et Métiers) the National
Conservatory of Arts and Crafts, Industrial Marketing (Postgraduate
Degree).
Personal Information
51 years, married with two children
Golfer (handicap 17 in 1985), tennis player (class 15/2 in 1980), skier, jogger,
all in moderation but done with determination and consistency.
Modern art enthusiast (painting and photography), pianist
(lalecondepiano.com), wine connoisseur (Cycle de dégustation since 1989),
opera aficionado (season ticket holder of the Paris Opera), technophile.