This document discusses key performance indicator (KPI) structure and how to design effective KPIs. It provides steps to create KPIs for specific job roles, common mistakes to avoid, and different types of KPIs such as leading, lagging, qualitative and quantitative. The document recommends linking KPIs clearly to organizational strategy and designing them to empower employees. It also notes that KPIs should be built around 3-5 key result areas and change based on business goals.