The document outlines a business strategy proposal offering marketing, human resources, and financial advice to enhance business success. It emphasizes the importance of understanding customer needs, market segmentation, and the development of effective business plans. The author, R. Rajaram, presents various marketing strategies and human resource management functions as essential components for achieving business objectives.

1. R.RAJARAM - 9865118262
kowshikaa2009@gmail.com

2. DEAR BUSINESS FRIEND’S
Do you want to succeed in your
business?
Our motive is to reduce burden in your
business.
We have 6 years of experienced in
providing strategies for marketing, hr, financial
areas on the basis of short term, medium term
and long term periods.
MARKETING:
1. NEW PRODUCT DEVELOPMENT
2. CUSTOMER SATISFACTION
3. GLOBAL MARKETING ENVIRONMENT
4. CONSUMER BUYER BEHAVIOR
5. MARKET SEGMENTATION
6. GAPS MODEL OF SERVICE QUALITY
7. ADVERTISING
8. SALES PROMOTION AND PUBLIC
RELATIONS
9. PRICING STRATEGIES
10. DISTRIBUTION CHANNELS AND
LOGISTIC MANAGEMENT
11. RETAILING AND WHOLESALING
New Product Development
New Product Development (NPD) is the
complete process of bringing a new product to
market. New product development is described in
the literature as the transformation of a market
opportunity into a product available for sale and it
can be tangible (that is, something physical you
can touch) or intangible (like a service,
experience, or belief). A good understanding of
customer needs and wants, the competitive
environment and the nature of the market
represent the top required factors for the success
of a new product.
Customer Satisfaction
Customer Satisfaction is a term frequently
used in marketing. It is a measure of how
products and services supplied by a company
meet or surpass customer expectation.
GLOBAL MARKETING
ENVIRONMENT
Global marketing is a field of study in
general business management to provide
valuable products, solutions and services to
customers locally, nationally, internationally and
worldwide.

3. CONSUMER BUYER BEHAVIOR
It attempts to understand the decision-
making processes of buyers, both individually and
in groups such as how emotions affect buying
behavior. It studies characteristics of individual
consumers such as demographics and behavioral
variables in an attempt to understand people's
wants.
Market segmentation
Market segmentation is a marketing
strategy that involves dividing a broad target
market into subsets of consumers, businesses, or
countries who have common needs and priorities,
and then designing and implementing strategies
to target them
ADVERTISING
Advertising is a form of marketing
communication used to persuade an audience to
take or continue some action, usually with respect
to a commercial offering, or political or ideological
support.
SALES PROMOTION AND PUBLIC
RELATIONS
It can be defined as an activity taken up
to boost the sales of a product.

4. PRICING STRATEGIES
Pricing is the process of determining
what a company will receive in exchange for its
product or service. Pricing factors are
manufacturing cost, market place, competition,
market condition, brand, and quality of product.
HUMAN RESOURCE
MANAGEMENT:
1. FUNCTIONS OF PERSONNEL
POLICIES AND PROGRAMMES
2. ORGANISATIONAL STRUCTURE
3. EMPLOYMENT AND DEVELOPMENT
OF PERSONNEL
THE FIELD OF HUMAN RESOURCE
MANAGEMENT RESEARCH INCLUDE
1. JOB ANALYSIS
2. RECRUITMENT
3. TESTING
4. SELECTION
5. TRAINING
6. MANAGEMENT DEVELOPMENT
7. PROMOTIONS AND TRANSFERS
8. RATING
9. LABOUR RELATIONS
10. MORALE DEVELOPMENT
11. EMPLOYEE BENEFITS AND SERVICES
12. EMPLOYEE COMMUNICATION
13. WAGE AND SALARY ADMINISTRATION
14. PERSONNEL MANAGEMENT,
INDUSTRIAL RELATIONS AND
RESEARCH
15. COLLECTIVE BARGAINING
16. EMPLOYEE COUNSELLING
Organizational Structure
An organizational structure defines how activities
such as task allocation, coordination and
supervision are directed towards the achievement
of organizational aims. It can also be considered
as the viewing glass or perspective through which
individuals see their organization and its
environment.

5. Counseling Psychology
Counseling psychology is a psychological
specialty that encompasses research and applied
work in several broad domains: counseling
process and outcome; supervision and training;
career development and counseling; and
prevention and health. Some unifying themes
among counseling psychologists include a focus
on assets and strengths, person–environment
interactions, educational and career
development, brief interactions, and a focus on
intact personalities.
Selection
Right person for the right job at right time
EMPLOYMENT AND DEVELOPMENT
OF PERSONNEL

6. (BUSINESS PLAN WRITER)
While most small businesses start up without a
formal written business plan, research shows that
those with a good business plan increase their
likelihood of success. A business plan is like a
road map. It shows entrepreneurs where they are
headed, gives insights into whether their concept
is feasible, and lays out estimates and projections
of expenses and revenues. As a business grows,
a formal business plan is also needed in order to
seek loans, attract outside investors, get
acquired, or franchise operation.
WHY YOU CHOOSE US?
The best as seen elsewhere need not to be the
BEST FOR YOU. What is your best is what can
be successfully implemented.
R.RAJARAM - 9865118262
kowshikaa2009@gmail.com
rajaram_rrajaram@yahoo.co.in
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