Kooma-looma is a coalition loyalty platform that manages loyalty programs for mobile and web companies. Unlike other loyalty platforms, kooma-looma takes care of managing the entire program - they issue points to users for actions, allow users to redeem points for rewards, and deliver those rewards. By joining kooma-looma's network, companies can offer their users a more robust loyalty program where users can earn points from multiple companies.

1. INTRODUCTION TO

2. kooma•looma is a coalition loyalty platform for
mobile and web companies.
With kooma•looma you issue points for actions
your users make on your mobile or web
store, for example a transaction or a referral.
WHAT IS

3. Unlike other loyalty platforms, kooma•looma is a
completely managed solution.
We take care of managing the program for you,
delivering the rewards and maximizing
the user’s purchases.
With kooma•looma you join a network
of companies, aka a coalition or alliance.
WHY IS
DIFFERENT

4. YOU ISSUE THE
LOYALTY POINTS
Once you have set up your account and integrated our api and widget,
you can issue points to your users / customers.
Through our web panel you can set up campaigns very easily,
and then issue points for different actions the user makes,
such as purchases, subscribing to a newsletter
or referring a friend.

5. WE DELIVER THE
REWARDS
The user can spend his points on our catalogue to
RECEIVE fantastic rewards.
We take care of SELECTING AND DELIVERING
the rewards.

6. WHY JOIN
REASON #1
kooma•looma is offered as a
Business-Process-as-a-Service.
THE Merchant can
concentrate on ITS core
business.
We manage the entire loyalty
process so it is effortless for merchants.
We take care of:
Signing up the members, tracking the points,
selecting the rewards and delivering the
rewards globally.
Merchant (High effort on merchant side)

7. WHY JOIN
REASON #2
We have designed a system called retroclAIm
that allows members to collect points even
if they aren’t registered yet or not recognized by the
system.
• With retroclaim we don’t need to ask user
details until the action is complete.
This way we never interrupt the
purchase flow, MAKING IT 100%
frictionless.
• Users can sign-up later and
retroclaim all previously collected points.

8. Closed programs are not very rewarding for the user
(unless offered bny extremely large companies):
with kooma•looma you join an alliance.
Users want meaningful and truly
rewarding programs.
WHY JOIN
REASON #3
• With kooma•looma users will be able to
collect points from different stores
and be rewarded in such a way that it is
worth their effort;
• Your program will be one of the few that is
really meaningful for the user;
• In a coalition, IT costS much less to
stimulate the customer to make purchases.
“EACH CONSUMER
IS SUBSCRIBED
ON AVERAGE
TO 13.4 PROGRAMS
BUT IS ACTIVE IN
ONLY 7”.
(Bond, 2016)
COST OF PROGRAM (%)
INCREASEINSALES(%)
CLOSED /
PROPRIETARY PROGRAM

9. Your loyalty program must be better than your
competitor’s program.
WITH
YOUR PROGRAM IS THE BEST
• With kooma•looma we manage the
program (it’s our core business) and make
your customers happy.
You can concentrate on your core
business.
• At kooma•looma we have a team, know-how and
tools dedicated to making the most ouT
of the program. We stimulate members to
make purchases on our partner network through
automated marketing and business
intelligence.
“INACTIVE
MEMBERS ARE 2.7
TIMES MORE LIKELY
TO SWITCH TO
A COMPETITOR
THAN ACTIVE
MEMBERS”.
(Bond, 2016)
“NON REDEEMERS
ARE 2.3. TIMES
MORE LIKELY TO
DEFECT FROM THE
PROGRAM THAN
REDEEMERS”.
(Bond, 2016)
YOU COMPETITOR COMPETITOR
VALUEOFTHEPROGRAMFORTHEUSER

10. FOR MORE INFORMATION:
business.koomalooma.com
business@koomalooma.com
@koomalooma_biz