Kony 2012 - Social networking & desensitisation
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The Kony 2012 video gained widespread popularity on social media platforms like YouTube and Facebook, receiving over 90 million views. However, interest declined sharply after the initial viral spread. Real-world protests associated with the campaign like "Cover the Night" failed to attract many participants following early online commitments. Questions were raised about whether the Kony campaign effectively represented the complex situation in central Africa and ultimately led to meaningful change.
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How social movements around the world organize for the revolution 2.0
How social movements around the world organize for the revolution 2.0
Viva La (Online) Resistance! Activism Versus Slacktivism
Viva La (Online) Resistance! Activism Versus Slacktivism
Similar to Kony 2012 - Social networking & desensitisation
Cmps 20110222 Social Media Lite
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
Sunnyside Up: Propagation of Kony 2012
Kony 2012 became the most viral video ever by spreading through Invisible Children's existing networks of young supporters and then mobilizing those supporters to urge celebrities and influencers to promote the video. Within a week, references to #StopKony reached 9.45 million as the video gained 100 million views faster than any prior viral video, outpacing events like South by Southwest.
Question #1 Do you see a major shift from analog to digital in th.docx
Question #1:
Do you see a major shift from analog to digital in the humanitarian model? If so, what are the driving forces behind this shift?
Topic 3
:
The Power of Digital Media
This week you also watched
Kony 2012
by Invisible Children.
Discussion:
Invisible Children has created a very moving visual appeal to take up arms in the fight to capture Joseph Kony. This video has received over 101 MILLION YouTube views. As a result of this project, Invisible Children received millions of dollars in donations to aid their cause. The non-profit organization came under fire as critics argued that Joseph Kony had long since left Uganda, had not been a threat for many years, had not been seen since 2006, and some presumed him to be dead. The organization has also come under fire for misleading donors and mishandling funds. Many Ugandan citizens questioned the efforts of Invisible Children. This is an example of the power of digital media to mobilize, motivate, and even manipulate.
Question #1:
Would you contribute to the effort to capture Joseph Kony? Locate an article or video that sheds more light on Kony 2012 and share it with the class. How does your contribution to this topic add to the discussion?
Minimum Topic Response:
Word Count =
70
(per topic).
Y
our response is required to be
AT LEAST
70 WORDS
long. If your reply for this question is less than 70 words, you will lose points. You can use Microsoft Word to count the words in your response to make sure you have met the requirement.
N
OTE 1:
Please make sure you answer EACH item and LABEL each item (#1, #2, #3, etc) so that I can easily check that each item has been answered.
...
Aldo van Weezel - Taking social media to the next level
The document discusses trends in social media and its growth. It notes that social networking is now the most popular online activity worldwide. Over 1.2 billion people use social networks, spending 1 in 5 minutes online on them. Facebook is the dominant social network, visited by over 900 million daily active users. The document also discusses the rise of the "social customer" and importance of influencers in social media marketing.
Social Media for Local Government
The document discusses the rise of social media and its importance for local governments. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn, YouTube and Wikipedia and how local governments are using them. It emphasizes that social media allows for improved communication, transparency and citizen engagement. The document concludes by offering guidance on developing social media policies and getting started with social media for local governments.
Social Media Worksop
The document discusses a social media workshop at a national conference. It provides examples of how social media can be used to reach supporters and share news, stories, and information. Specific examples are given of how social media like Facebook, Twitter, and YouTube have been successfully used for campaigns, fundraising, and sharing research news. Attendees are asked to share their own social media usage ideas and experiences.
July6 presentation2
Women in Saudi Arabia are using social media to fight for their right to drive. They have been posting photos of themselves driving on Twitter and Facebook in their campaign. A petition supported by Hillary Clinton asks Subaru to boycott Saudi Arabia until women are allowed to drive. Ryan Dunn, a member of the TV show Jackass, died in a car crash where both he and his passenger were intoxicated. Google Chrome launched a campaign on YouTube called "It Gets Better" to stop bullying of LGBT youth.
Mcgill social
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
Social Media 101: Social Media 101: Discover the power of your voice
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Kony 2012
The KONY 2012 video uploaded on March 5th went viral, being viewed over 78 million times within 10 days. It raised awareness about Joseph Kony and his Lord's Resistance Army (LRA), gaining over 3 million Facebook likes and 2.6 million people discussing it online. While most comments were neutral shares, 20% expressed support and 1% criticism. The viral success achieved the campaign's goal of creating awareness, though some questioned details and the nonprofit's finances. The impact remained to be seen over time.
What is Social Media
Social media refers to online tools that allow people to share information, stories, and experiences with others. Popular social media platforms include Facebook, YouTube, blogs, and Twitter, which people use to communicate and interact with their online communities. Social media is growing rapidly, with many people and organizations now using it on a regular basis to connect with others.
June30 presentation
This document summarizes various news stories from the fields of social media, digital media, public relations, and current events from July 1, 2011. Key topics included Obama holding the first Twitter town hall, the popularity of various social networks, the rise of location-based check-ins, and Google investing $280 million in renewable energy projects. It also mentions the death of a multimillionaire dog and Bob Barker advising against visiting SeaWorld.
What is social media NOW?
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
What is Social Media?
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
What the F**k is Social Media NOW?
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
What Is Social Media In 2010
Social media has grown tremendously in recent years. It now encompasses billions of users across major platforms like Facebook, YouTube, and Twitter who generate and consume massive amounts of content and spend significant time engaged online each day. This document examines key metrics that illustrate just how large, influential, and rapidly evolving social media has become. It also provides examples of how major brands, organizations, and individuals are successfully leveraging social media to connect with audiences in new ways.
Wtf Is SM Now
Social media has grown tremendously in recent years. It now encompasses billions of users uploading trillions of pieces of content daily across major platforms like Facebook, YouTube, and Twitter. The growth and popularity of social media has led many large brands and organizations to embrace it as a powerful marketing tool to connect with customers. However, social media also allows activists and critics to organize and voice concerns, as evidenced by campaigns targeting companies like Nestle and BP. Overall, social media has leveled the playing field and transformed how information spreads globally.
What the F**k is Social Media NOW?
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
What is social media NOW?
The document discusses the growth and prevalence of social media. Some key points made include:
- Social media platforms like Facebook and YouTube have hundreds of millions of users and see billions of minutes spent and content shared every month.
- Major companies and organizations, including governments and militaries, are actively using social media for marketing, outreach, and recruitment.
- Younger generations are leading the transition to digital and social media as they are comfortable with new technologies from a young age.
Old Or New? The Future Of Media?
What is the future of media? Will social media kill 'old' media? Or is 'new' media nothing without the old?
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Question #1 Do you see a major shift from analog to digital in th.docx
Question #1 Do you see a major shift from analog to digital in th.docx
Aldo van Weezel - Taking social media to the next level
Aldo van Weezel - Taking social media to the next level
Social Media 101: Social Media 101: Discover the power of your voice
Social Media 101: Social Media 101: Discover the power of your voice
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Kony 2012 - Social networking & desensitisation
- 1. Kony 2012 “Three guys are inspiring an entire generation of young people to get active and to make positive changes in their world. The STORY is that Joseph Kony's name is getting out there and that tens of millions of people are watching the video those guys made. The STORY is that even some goofballs from San Diego can change the world using media, the internet, and their hearts”
- 2. Social Networking & Desensitisation YouTube is the source on which the Kony 2012 video gained infamy. It garnered around 90 million views worldwide as of 03/05/12 since being posted in March, one of the fastest growing videos ever. Of these, 32 million were on a mobile device, which isn‟t typical for activist and campaign videos. The videos that get the most views on mobile tend to be funny or cute, shared over Facebook etc. This could suggest that a large percentage of the viewers are more casual users of YouTube who don‟t normally consume activism-centric videos. Hits that came from the video being embedded or referred from Facebook add up to over 20mil. This collective sharing amounts to a substantial number. Collective group identity of Facebook users. Interestingly, the video is most popular amongst 13-17yr old girls, 45-54yr old men and 18-24 men. The world map illustrates the areas in which the video was most popular, with a clear indication that first world countries like USA, Canada, UK and Australia is where the vid is most popular.
- 3. Social Networking & Desensitisation This world map illustrates the areas in which the video was most popular. with a clear indication that first world countries with more widespread technology usage like USA, Canada, UK and Australia is where the video is most popular.
- 4. Social Networking & Desensitisation The video was shared, „liked‟ and „retweeted‟ countless times including celebrity endorsement from the likes of Justin Bieber and Oprah. Fans (young, but not necessarily always) may mindlessly endorse their messages.
- 5. Social Networking & Desensitisation iPhone application as promoted by campaign. „LRA Crisis Tracker‟ Allows user to see what events are happening – abductions, sightings, l ootings etc. Become desensitised to the death/destruction.
- 6. Social Networking & Desensitisation Was Kony 2012 just a fad? Trend? Fashion statement? Original video quickly escalated to several million views within just a few days. Follow up video which addresses many of the key questions and issues raised from original has received just 2million views in four weeks, a much less substantial amount. Severe drop in public interest.
- 7. Social Networking & Desensitisation „Cover the Night‟ Real life protests stemming from the online campaign, the Kony campaign uses hybrid of methods, both online and in the real world. April 20th, through Facebook thousands online committed to turn up. Very few followed through with this. Clicktivism/Slacktivism Was it a success? Widely considered a failure.
- 8. Social Networking & Desensitisation This incident (excuse the language) on „Cover the Night‟ summarizes Kony movement‟s downfall. Kony himself hasn‟t been seen in 6 years, many believe him to be dead. Will US military do a better job that humanitarians? Many from the effected areas claim misrepresentation. “don‟t just watch your 30 minute Hollywood movie”. http://www.youtube.com/watch?v=g4bWkNbFL8I