This document discusses the challenges that brands face in producing high-quality content at scale and summarizes the services offered by Kontenthaus to address these challenges. Kontenthaus helps brands with content planning, sourcing from award-winning journalists and media brands in 15 languages, optimization, and amplification across various formats and technologies.

1. world-class content for brands
April 2014

2. “It has been found that the less an
advertisement looks like an advertisement and
the more it looks like an editorial, the more
readers stop, look, and read.”
- David Ogilvy

3. THE CONTENT MARKETING CHALLENGE
64% of marketers say their biggest challenge is to produce enough content**!
This year 75% of UK companies are increasing spend on content marketing*!
The tech landscape is confusing with 100s of companies offering similar solutions!
Content creation and management is becoming a major bottleneck!
*Econsultancy / ** Content Marketing Institute

4. CREATING QUALITY CONTENT IS HARD
find
talent
Editorial
Calendar !
chase
copy for next
week’s blog post
pay
contributor
in Turkey
license !
film reviews
from NYT!
legal
terms
agreed?
find a
translator for
Urdu
live broadcast
next week in
Paris
find 15
photographersin Brazil for
world cup
need a camera
crew in
Jo’burg
tomorrow
feedback for
the BMX team
in Tokyo
replace Rome
contributor for
fashion show
legal
complaint in
India!!!
White Paper
on future of
public health
connect with
influencers in
parenting in Italy
license YouTube
video about skiing
stunts - deadline 4
weeks
who can produce
20 videos a month
on game reviews?
need bloggers in 6
languages for a
sports event
Video
voiceover in 5
languages

5. AND CHOOSING THE RIGHT TECHNOLOGY IS TOUGH

7. WHAT WE DO
• Content planning
• Sourcing
• Optimisation
• Amplification

8. OUR CONTENT OFFERING
Bespoke - from our network of award-winning journalists
Multi-lingual - covering 15 languages
Licensed - content from the world’s leading media brands
Real-time - live blogs, broadcast video and audio
Multi-format - text, video, images, infographics, white-papers, research

9. OUR TECH PORTFOLIO
Curation Platform - let us do the heavy lifting for your aggregation projects
CMS/Analytics - currently used by leading brands like Unilever, IBM and GE
Social Syndication - to enable seamless distribution to multiple channels
Native Advertising - via our selected network of tech partners and publishers
Collaborative Tools - for content planning and contributor management

10. SOME OF OUR PARTNERS

11. TORSTEN DE RIESE
CO-FOUNDER
torsten@kontenthaus.com
+44 (0)7528 920 782
KATE FAIRHURST
CO-FOUNDER
kate@kontenthaus.com
+44 (0)7971 611 486
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