Trine-Marias præsentation fra Kommunikationsforeningens gå-hjem-møde om Facebook mandag d. 12. december. Find mig gerne på Facebook, på sidste slide findes kontakt-data.
KiMs CASE: HOW SOCIAL MEDIA REVIVED DENMARK'S OLDEST CHARACTER DRIVEN AD UNIV...Komfo
Critics argue that “Character Driven Ad Universes” (overall and in a social media context) are old-fashioned and ineffective. We beg to differ and will enlighten you as to why.
THINK LIKE A FAN - HOW BRANDS CAN LEVERAGE STORYTELLING & LIVE STREAMING by B...Komfo
The leading digital storyteller, Brian Fanzo, is our keynote speaker. He will be sharing with you the #ThinkLikeAFan philosophy, which has powered the first-of-their-kind storytelling campaigns for many Fortune 500 enterprise companies. From the art of digital storytelling to building communities of people that would follow you anywhere you go - Brian is full of out-of-the-box ideas and has a passion for sharing them with you.
CASE: HOW TO CREATE A WINNING CONTENT STRATEGY by Connie Maria Westergaard, D...Komfo
Join this presentation to get an insight into the if you want an insight into the content strategy, challenges and achievements of the Danish police’s social media presence.
HOW TO ORGANIZE A SUCCESSFUL CUSTOMER SERVICE ORGANISATION - SKATKomfo
It's been such an exciting journey for SKAT, since it kicked off on Facebook in 2015. SKAT will share insights about how their team manoeuvres through a day filled with challenges, rules, constant media monitoring - how they keep up the spirit and how they rely and ensure good internal communication.
Danone Nutricia Case - The Data-Driven Mother's Journey by Christopher Nash, ...Komfo
With context, you can understand exactly where customers are on their buying journey, and give them useful, relevant content at the point when they’ll be most receptive to it. Danone-Nutricia is at the forefront of Context Marketing, driving an incredible eight-fold growth in month-over-month revenues since launching its “Mother’s Journey” program.
How to measure content on Facebook - a Red Cross Case by Troels Donnereborg &...Komfo
Red Cross in Denmark aims to create engaging content on a daily basis. In this talk, Troels and Simon will share how they measure the performance of the content and how they make the content better. It's all about combining data, storytelling and creating content people actually like.
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
Præsentation fra Kommunikationsforums kursus "Målret og styrk jeres indsats på sociale medier". En vigtig pointe er, at det er meningsløst at lave en strategi for sociale medier, hvis man ikke først har arbejdet med at definere sine største udfordringer/potentialer, som skal løses/indfries. Min vinkel er dermed mere: Hvordan kan sociale medier skabe værdi i organisationen — end hvad skal man bruge sociale medier til?
Præsentationen indeholder også en række øvelser, som du selv kan reflektere over.
Anja Flebbes og Christie Stauning Andersens slides fra Peytz & Co 's morgeninspiration 27 august 2015 i Skanderborg.
Se alle morgeninspirationer her: http://peytz.dk/events
Intensivt kursus i højt tempo. For travle erhvervsfolk og andre, der hurtigt ønsker at blive i stand til at få maksimalt udbytte af Linkedin. Fokus på personlig branding og udvikling af netværk.
KiMs CASE: HOW SOCIAL MEDIA REVIVED DENMARK'S OLDEST CHARACTER DRIVEN AD UNIV...Komfo
Critics argue that “Character Driven Ad Universes” (overall and in a social media context) are old-fashioned and ineffective. We beg to differ and will enlighten you as to why.
THINK LIKE A FAN - HOW BRANDS CAN LEVERAGE STORYTELLING & LIVE STREAMING by B...Komfo
The leading digital storyteller, Brian Fanzo, is our keynote speaker. He will be sharing with you the #ThinkLikeAFan philosophy, which has powered the first-of-their-kind storytelling campaigns for many Fortune 500 enterprise companies. From the art of digital storytelling to building communities of people that would follow you anywhere you go - Brian is full of out-of-the-box ideas and has a passion for sharing them with you.
CASE: HOW TO CREATE A WINNING CONTENT STRATEGY by Connie Maria Westergaard, D...Komfo
Join this presentation to get an insight into the if you want an insight into the content strategy, challenges and achievements of the Danish police’s social media presence.
HOW TO ORGANIZE A SUCCESSFUL CUSTOMER SERVICE ORGANISATION - SKATKomfo
It's been such an exciting journey for SKAT, since it kicked off on Facebook in 2015. SKAT will share insights about how their team manoeuvres through a day filled with challenges, rules, constant media monitoring - how they keep up the spirit and how they rely and ensure good internal communication.
Danone Nutricia Case - The Data-Driven Mother's Journey by Christopher Nash, ...Komfo
With context, you can understand exactly where customers are on their buying journey, and give them useful, relevant content at the point when they’ll be most receptive to it. Danone-Nutricia is at the forefront of Context Marketing, driving an incredible eight-fold growth in month-over-month revenues since launching its “Mother’s Journey” program.
How to measure content on Facebook - a Red Cross Case by Troels Donnereborg &...Komfo
Red Cross in Denmark aims to create engaging content on a daily basis. In this talk, Troels and Simon will share how they measure the performance of the content and how they make the content better. It's all about combining data, storytelling and creating content people actually like.
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
Præsentation fra Kommunikationsforums kursus "Målret og styrk jeres indsats på sociale medier". En vigtig pointe er, at det er meningsløst at lave en strategi for sociale medier, hvis man ikke først har arbejdet med at definere sine største udfordringer/potentialer, som skal løses/indfries. Min vinkel er dermed mere: Hvordan kan sociale medier skabe værdi i organisationen — end hvad skal man bruge sociale medier til?
Præsentationen indeholder også en række øvelser, som du selv kan reflektere over.
Anja Flebbes og Christie Stauning Andersens slides fra Peytz & Co 's morgeninspiration 27 august 2015 i Skanderborg.
Se alle morgeninspirationer her: http://peytz.dk/events
Intensivt kursus i højt tempo. For travle erhvervsfolk og andre, der hurtigt ønsker at blive i stand til at få maksimalt udbytte af Linkedin. Fokus på personlig branding og udvikling af netværk.
@trinemaria og @skattefar aka @lenekrogh underholdt i to timer om Twitter på Social Media Week Cph i februar 2014. Dette er de slides de brugte undervejs i workshoppen. Sharing is caring! :-)
Trine-Marias præsentation fra kurset. Materialet er tilgængeligt for kursister og jeg tillader fair use af materialer - det vil sige med klar afssender og link til præsentationen/ mit website
2. Trine-Maria Kristensen
Cand. scient. soc (PR)
Marketing & Kommunikation
Weblog: Hovedet på bloggen siden 2004
Forfatter til bogen Weblogs , Børsens Forlag, 2007
Rådgivning og undervisning om sociale medier siden 2005
Mit fokus er på feltet mellem forretning og sociale medier
Mine kunder er blandt andet Velux, Alka, Topdanmark, Novozymes, Slagelse
Kommune, Vestas, CBS, Update, Kompetencekompagniet I Nuuk
7. Facebook:
Deler status med venner og familie. ”Synes godt om” og
kommenterer og deler billeder, links og sladder
800 mio. profiler, 2,7 mio. danskere
Vi bruger ekstreme mængder af tid på Facebook – og
havldelen af tiden via mobiltelefoner…
11. AFFINITET = brugerens tilknytning
ENGAGEMENT = sidens gennemsnitlige engagement
AKTUALITET = hvor gammelt er skidtet
Kilde: Mikael Lemberg, Komfo:
h"p://www.lemberg.dk/det-‐handler-‐ikke-‐om-‐storrelsen/
12. Mange fans er IKKE målet
Dit potentielle marked
Dine fans venner på FB
Dine fans på FB
Det handler om de RIGTIGE fans
Kilde: Mikael Lemberg, Komfo:
h"p://www.lemberg.dk/det-‐handler-‐ikke-‐om-‐storrelsen/
18. Tag afsæt i strategien eller
visionen eller jeres mål
– ikke i Facebook
(I har heller ikke en Power Point strategi)
19. Lad være med at tælle fans
– tæl ”likes” eller
kommentarer
og mål engagement
(Meget sværere at få folk til at engagere sig end det er at få dem til at
melde sig ind…)
20. Vær realistisk i
vurderingen af, hvad
succes med strategien
kræver af jeres ressourcer
og kompetencer
(Det er lettest at føre strategien ud i livet, hvis den er forankret i
organisationen – og hvis nogle af medarbejderne synes de strategiske
mål giver mening)