Critics argue that “Character Driven Ad Universes” (overall and in a social media context) are old-fashioned and ineffective. We beg to differ and will enlighten you as to why.
Kim Fuller needs accounting information like incomes, expenses, assets and liabilities for his new business. This includes a truck, trailers, machines, supplies and a warehouse. He also needs non-accounting info like contracts signed and hiring employees.
To value assets, Fuller adds up individual assets totaling $277,000. Opening owner's equity is $165,000 which is Fuller's and siblings' capital.
To determine profit and loss, Fuller needs expense and income data. Expenses include trade and office costs while incomes include operating and non-operating revenues. He should do analysis quarterly as the business is young.
Fuller must carefully record changes to asset values, liabilities if loans are paid
Få en (overraskende) effektiv SOCIAL MEDIA STRATEGIJarboo.com
Har du en strategi?
Selvom mere end 75% af alle danske virksomheder er på Facebook, har mere end 2 ud af 3 virksomheder ikke nogen klar strategi. Hvordan ser det ud hos din virksomhed? Har du en klar strategi og en handlingsplan?
Anatomien i en god strategi
På dette webinar gennemgår vi hvordan du opbygger en god strategi, hvilke elementer den skal indeholde og hvad du skal være særlig opmærksom på.
BONUS: Få en GRATIS skabelon
Ud over ny viden og inspiration får du en helt konkret skabelon -så kan du hurtigt og nemt komme i gang med din virksomheds strategi!
Kim Fuller started a business recycling plastic bottles in 2006. He invested $75,000 of his savings and borrowed $90,000 from family. He purchased equipment, a warehouse, and set up accounting software. In the first year, the business had $20,200 in receipts from sales and asset appreciation but $15,650 in expenses, resulting in net income of $4,550. While the business was profitable, taking on significant debt and purchasing the warehouse outright exposed it to high interest costs and tied up capital that could be used for operations.
Case: Vækstfonden
Why are most companies struggling with deploying cost-effective Facebook metrics for maximizing ROI? Nick Traulsen, The Marketing Guy, is here to uncover the secrets behind social ROI beyond the numbers.
Join this webinar to:
- Get the best current practices to maximize your ROI
- Dive into industry cases to get the indicators of Facebook success from organizations such as Vækstfonden, the Danish state-owned investment and financing fund
- Find out how a data-driven social strategy can help you reach your social KPIs successfully
- Learn how to uncover unused Facebook potential in your organization
Facebook’s News Feed is changing, keep your brand page relevantKomfo
Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered.
Learn how to:
- Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips
- Adapt to the ever-changing Facebook landscape right now
- Find out how to maximize reach with Facebook advertising
- Activate your community to boost engagement
Komfo Seminar - GDPR and cyber security (Part 2)Komfo
Bliv klædt på til den kommende EU-forordning.
Se dette seminar, hvis du ønsker at gå i dybden med, hvad man skal være opmærksom på i forhold til de største buzzwords fra den nye forordning:
- Indblik i cyber security
- Indblik i "data protection by design"
- Hvad indebærer det, når man arbejder med sociale medier i praksis?
The future is not what it used to be: social media is reshaping marketing, brands, and the world. Here all the digital trends you need to know to level up your performance in 2018.
Be ready for 2018 and get up to speed on the latest in SoMe formats, voice search, influencer marketing, and convergence practices with London-based social media strategist Callum McCahon from Born Social and Lisbeth Chawes, Komfo.
This presentation deck was use in a Komfo webinar to:
- uncover the latest social media trends that you can immediately start implementing
- get actionable tactics into how to use the newest SoMe content formats to your advantage
- discover the new metrics for social media success
Kim Fuller needs accounting information like incomes, expenses, assets and liabilities for his new business. This includes a truck, trailers, machines, supplies and a warehouse. He also needs non-accounting info like contracts signed and hiring employees.
To value assets, Fuller adds up individual assets totaling $277,000. Opening owner's equity is $165,000 which is Fuller's and siblings' capital.
To determine profit and loss, Fuller needs expense and income data. Expenses include trade and office costs while incomes include operating and non-operating revenues. He should do analysis quarterly as the business is young.
Fuller must carefully record changes to asset values, liabilities if loans are paid
Få en (overraskende) effektiv SOCIAL MEDIA STRATEGIJarboo.com
Har du en strategi?
Selvom mere end 75% af alle danske virksomheder er på Facebook, har mere end 2 ud af 3 virksomheder ikke nogen klar strategi. Hvordan ser det ud hos din virksomhed? Har du en klar strategi og en handlingsplan?
Anatomien i en god strategi
På dette webinar gennemgår vi hvordan du opbygger en god strategi, hvilke elementer den skal indeholde og hvad du skal være særlig opmærksom på.
BONUS: Få en GRATIS skabelon
Ud over ny viden og inspiration får du en helt konkret skabelon -så kan du hurtigt og nemt komme i gang med din virksomheds strategi!
Kim Fuller started a business recycling plastic bottles in 2006. He invested $75,000 of his savings and borrowed $90,000 from family. He purchased equipment, a warehouse, and set up accounting software. In the first year, the business had $20,200 in receipts from sales and asset appreciation but $15,650 in expenses, resulting in net income of $4,550. While the business was profitable, taking on significant debt and purchasing the warehouse outright exposed it to high interest costs and tied up capital that could be used for operations.
Case: Vækstfonden
Why are most companies struggling with deploying cost-effective Facebook metrics for maximizing ROI? Nick Traulsen, The Marketing Guy, is here to uncover the secrets behind social ROI beyond the numbers.
Join this webinar to:
- Get the best current practices to maximize your ROI
- Dive into industry cases to get the indicators of Facebook success from organizations such as Vækstfonden, the Danish state-owned investment and financing fund
- Find out how a data-driven social strategy can help you reach your social KPIs successfully
- Learn how to uncover unused Facebook potential in your organization
Facebook’s News Feed is changing, keep your brand page relevantKomfo
Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered.
Learn how to:
- Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips
- Adapt to the ever-changing Facebook landscape right now
- Find out how to maximize reach with Facebook advertising
- Activate your community to boost engagement
Komfo Seminar - GDPR and cyber security (Part 2)Komfo
Bliv klædt på til den kommende EU-forordning.
Se dette seminar, hvis du ønsker at gå i dybden med, hvad man skal være opmærksom på i forhold til de største buzzwords fra den nye forordning:
- Indblik i cyber security
- Indblik i "data protection by design"
- Hvad indebærer det, når man arbejder med sociale medier i praksis?
The future is not what it used to be: social media is reshaping marketing, brands, and the world. Here all the digital trends you need to know to level up your performance in 2018.
Be ready for 2018 and get up to speed on the latest in SoMe formats, voice search, influencer marketing, and convergence practices with London-based social media strategist Callum McCahon from Born Social and Lisbeth Chawes, Komfo.
This presentation deck was use in a Komfo webinar to:
- uncover the latest social media trends that you can immediately start implementing
- get actionable tactics into how to use the newest SoMe content formats to your advantage
- discover the new metrics for social media success
Komfo seminar: Er du klar til GDPR med Niels Dahl-NielsenKomfo
Takeaways:
- Blive klædt på til den kommende EU-forordning
- Gå i dybden med hvad man skal være opmærksom på i forhold til data
- Indblik i hvem der er omfattet af den nye forordning
- Hvornår er man behandler/hvornår er man ansvarlig
- Hvad betyder din rolle for dit arbejde?
- Hvad indebærer det, når man arbejder med sociale medier?
Komfo seminar: Få mere ud af din spildtid på sociale medier med Trine-Maria K...Komfo
Alle bruger tid på sociale medier. Vi lægger mange timer i at dele billeder, skrive opdateringer og debattere og like online - og at læse det de andre deler. Men hvorfor synes nogle mennesker, at sociale medier er spild af tid, mens andre får virkelig meget ud af den tid de bruger?
Kort sagt, vil du på dette morgenmøde blive undervist af Trine-Maria Kristensen i forskellige former for faglig praksis på sociale medier og forskellige strategier for at få mere ud af den tid, der bruges på sociale medier - hvad enten det er fritid eller arbejdstid.
Take-aways:
- forstå din egen adfærd, men måske især at forstå, hvorfor andre deler ting du måske ikke altid synes er relevante
- lære hvordan du kan eliminere det værste tidsspilde og få mere ud af den tid du selv bruger på sociale medier - hvad enten det er fritid eller arbejdstid
Komfo webinar - Rethinking employee advocacy on socialKomfo
Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
Join this webinar to:
- build credibility and topicality in your social media presence by identifying the great stories in and around the organization
- activate PR and turn your employees into trustworthy ambassadors for your brand
- understand and turn on the new value exchange between organization and employee
TXO & Komfo - AI: The good, the bad, and the ugly of AIKomfo
The good, the bad, and the ugly of AI - How do you meet the now frontier?
AI has already moved into many areas of business, society, and everyday life. But how do you embrace the now frontier in digital transformation and implement it in your organization? Grimur Fjeldsted, an expert in digital transformation and innovation management, is here to tackle the hard questions and give you a concrete view on the current AI landscape by uncovering all the key aspects.
In Agenda:
- Stay ahead of the AI curve with insights into the current state, future outlook, as well as the ethics of AI.
- Actionable tips into how to turn an allegedly disruptive technology into a major opportunity for business
- Insights into big data and social data integration for business
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
CCO of LanguageWire, Søren is commercial to the bone. Backed up by a strong team, Søren advises marketing, communication, and business development leaders on how to grow their business with multilingual content. Søren’s unique strength lies in combining strategic thinking, leadership, and execution planning in a way that creates tangible results.
KOMFO SUMMIT 2017 - Alexander Åberg & Andreas Granath Komfo
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Alexnader:
Head of SoMe at Bergendahls Food, Alexander is fascinated by the speed of the evolution of tech and communication, as well as of how the change of online human behavior impacts how we interact offline. In his talk together with Andreas Granath (Oatly), he will be sharing a retail perspective on social media rollouts from local to global.
Andreas:
Digital Media Specialist at the food & beverage brand Oatly and former Digital Media Manager at Starcom, Andreas is a creative doer and media geek who reads media and communication theories before falling to sleep. In his talk together with Alexander Åberg (Bergendahls Food), he will be sharing a retail perspective on social media rollouts from local to global.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Rasmus:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Niels Dahl-Nielsen (Synch Law), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Niels:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Rasmus Møller-Nielsen (Komfo), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
A social media juggernaut with an entrepreneur mindset, Mats is the co-founder and CEO at the influencer marketing platform Inzpire.me, having previously worked as Marketing Director at Venture Factory, as well as Facebook’s youngest sales rep in Europe.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With extensive digital and social media experience from communication agencies as well as one of the largest banks in the Nordics - Danske Bank Group, Mads knows how to utilize the possibilities within the digital and social media to reach important stakeholders and customers at scale.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Kim Lindberg is a digital marketing enthusiast who lives and breathes social. With a growth hacking mentality in a venture company and a hands-on focus on B2C and e-commerce, she works as a performance marketing specialist at the Norwegian retail brand Midsona.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Founder of Social Brighton and Social Copenhagen, Kerry helps businesses get social by leveraging the power of social media, maximizing ROI through actionable steps, and incorporating social into organizational culture. Her passion lies in social networking as a tool to build communities and impact social change.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Jonas:
Jonas is managing the strategy, direction, and innovation of Komfo’s product development. He has an agency background doing UX consultancy work for some of Scandinavia's biggest brands before joining Komfo 7 years ago.
Francesco:
The intersection of technology, psychology, and UX drives the world's biggest innovations and transformations. This is why Francesco and the whole BotSupply team are focusing on crafting AI solutions and conversational bots for leading Scandinavian brands.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Award-winning Digital Art Director with a background in TV and the music industry, Jannick has been building campaigns and bridges between creative content and strategic digital marketing since the early days of social media. In his talk, he will share insights into how The Danish Cancer Society increases its social media reach by focusing on a sharp media strategy for Facebook LIVE, among others.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Originally from Aarhus, Denmark, Sophie has been living in the U.S. for the past 23 years, delivering digital solutions and consumer experiences for large brands and startups such as Target, Reebok, Google, Sephora, and LeTote.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Content strategist, focused on thinking content before technology. Companies and organizations need to train and learn the new skillset around creating relations through conversations.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
David is a social media expert and ad-specialist who engages in dialogue with customers by offering down-to-earth advice, solutions that can be currently implemented, and evaluation of current social media practices.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
"Social media is about helping people create stories of their own with your brand" - Chris 'Kubby'
"It's about people not platforms" - Chris 'Kubby'
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With 8+ years of experience with global brands like BMC Software, LinkedIn, Save-A-Lot, and Winn-Dixie, Carlos is an award-winning Snapchat evangelist who shares insights on how to turn the new social media norm for millennials and Generation-Z into a powerful engine for leveraging brand storytelling.
China has over 1.4 billion people, with 95% using smartphones and over 750 million internet users. Chinese apps have been highly successful by combining multiple functions into single "super-apps", including payments, social media, and gaming. E-commerce in China is also thriving, with the annual Singles Day sales on Alibaba growing significantly each year. China leads in many innovative technologies like social media, e-commerce, drones, fintech, electric vehicles, and high-speed rail. To succeed, companies should learn from China's focus on scale, speed, dynamic business models, and user experience including gamification. The talk concludes by questioning if Western companies should copy aspects of China's innovation approach.
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
Komfo seminar: Er du klar til GDPR med Niels Dahl-NielsenKomfo
Takeaways:
- Blive klædt på til den kommende EU-forordning
- Gå i dybden med hvad man skal være opmærksom på i forhold til data
- Indblik i hvem der er omfattet af den nye forordning
- Hvornår er man behandler/hvornår er man ansvarlig
- Hvad betyder din rolle for dit arbejde?
- Hvad indebærer det, når man arbejder med sociale medier?
Komfo seminar: Få mere ud af din spildtid på sociale medier med Trine-Maria K...Komfo
Alle bruger tid på sociale medier. Vi lægger mange timer i at dele billeder, skrive opdateringer og debattere og like online - og at læse det de andre deler. Men hvorfor synes nogle mennesker, at sociale medier er spild af tid, mens andre får virkelig meget ud af den tid de bruger?
Kort sagt, vil du på dette morgenmøde blive undervist af Trine-Maria Kristensen i forskellige former for faglig praksis på sociale medier og forskellige strategier for at få mere ud af den tid, der bruges på sociale medier - hvad enten det er fritid eller arbejdstid.
Take-aways:
- forstå din egen adfærd, men måske især at forstå, hvorfor andre deler ting du måske ikke altid synes er relevante
- lære hvordan du kan eliminere det værste tidsspilde og få mere ud af den tid du selv bruger på sociale medier - hvad enten det er fritid eller arbejdstid
Komfo webinar - Rethinking employee advocacy on socialKomfo
Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
Join this webinar to:
- build credibility and topicality in your social media presence by identifying the great stories in and around the organization
- activate PR and turn your employees into trustworthy ambassadors for your brand
- understand and turn on the new value exchange between organization and employee
TXO & Komfo - AI: The good, the bad, and the ugly of AIKomfo
The good, the bad, and the ugly of AI - How do you meet the now frontier?
AI has already moved into many areas of business, society, and everyday life. But how do you embrace the now frontier in digital transformation and implement it in your organization? Grimur Fjeldsted, an expert in digital transformation and innovation management, is here to tackle the hard questions and give you a concrete view on the current AI landscape by uncovering all the key aspects.
In Agenda:
- Stay ahead of the AI curve with insights into the current state, future outlook, as well as the ethics of AI.
- Actionable tips into how to turn an allegedly disruptive technology into a major opportunity for business
- Insights into big data and social data integration for business
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
CCO of LanguageWire, Søren is commercial to the bone. Backed up by a strong team, Søren advises marketing, communication, and business development leaders on how to grow their business with multilingual content. Søren’s unique strength lies in combining strategic thinking, leadership, and execution planning in a way that creates tangible results.
KOMFO SUMMIT 2017 - Alexander Åberg & Andreas Granath Komfo
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Alexnader:
Head of SoMe at Bergendahls Food, Alexander is fascinated by the speed of the evolution of tech and communication, as well as of how the change of online human behavior impacts how we interact offline. In his talk together with Andreas Granath (Oatly), he will be sharing a retail perspective on social media rollouts from local to global.
Andreas:
Digital Media Specialist at the food & beverage brand Oatly and former Digital Media Manager at Starcom, Andreas is a creative doer and media geek who reads media and communication theories before falling to sleep. In his talk together with Alexander Åberg (Bergendahls Food), he will be sharing a retail perspective on social media rollouts from local to global.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Rasmus:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Niels Dahl-Nielsen (Synch Law), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Niels:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Rasmus Møller-Nielsen (Komfo), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
A social media juggernaut with an entrepreneur mindset, Mats is the co-founder and CEO at the influencer marketing platform Inzpire.me, having previously worked as Marketing Director at Venture Factory, as well as Facebook’s youngest sales rep in Europe.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With extensive digital and social media experience from communication agencies as well as one of the largest banks in the Nordics - Danske Bank Group, Mads knows how to utilize the possibilities within the digital and social media to reach important stakeholders and customers at scale.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Kim Lindberg is a digital marketing enthusiast who lives and breathes social. With a growth hacking mentality in a venture company and a hands-on focus on B2C and e-commerce, she works as a performance marketing specialist at the Norwegian retail brand Midsona.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Founder of Social Brighton and Social Copenhagen, Kerry helps businesses get social by leveraging the power of social media, maximizing ROI through actionable steps, and incorporating social into organizational culture. Her passion lies in social networking as a tool to build communities and impact social change.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Jonas:
Jonas is managing the strategy, direction, and innovation of Komfo’s product development. He has an agency background doing UX consultancy work for some of Scandinavia's biggest brands before joining Komfo 7 years ago.
Francesco:
The intersection of technology, psychology, and UX drives the world's biggest innovations and transformations. This is why Francesco and the whole BotSupply team are focusing on crafting AI solutions and conversational bots for leading Scandinavian brands.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Award-winning Digital Art Director with a background in TV and the music industry, Jannick has been building campaigns and bridges between creative content and strategic digital marketing since the early days of social media. In his talk, he will share insights into how The Danish Cancer Society increases its social media reach by focusing on a sharp media strategy for Facebook LIVE, among others.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Originally from Aarhus, Denmark, Sophie has been living in the U.S. for the past 23 years, delivering digital solutions and consumer experiences for large brands and startups such as Target, Reebok, Google, Sephora, and LeTote.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Content strategist, focused on thinking content before technology. Companies and organizations need to train and learn the new skillset around creating relations through conversations.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
David is a social media expert and ad-specialist who engages in dialogue with customers by offering down-to-earth advice, solutions that can be currently implemented, and evaluation of current social media practices.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
"Social media is about helping people create stories of their own with your brand" - Chris 'Kubby'
"It's about people not platforms" - Chris 'Kubby'
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With 8+ years of experience with global brands like BMC Software, LinkedIn, Save-A-Lot, and Winn-Dixie, Carlos is an award-winning Snapchat evangelist who shares insights on how to turn the new social media norm for millennials and Generation-Z into a powerful engine for leveraging brand storytelling.
China has over 1.4 billion people, with 95% using smartphones and over 750 million internet users. Chinese apps have been highly successful by combining multiple functions into single "super-apps", including payments, social media, and gaming. E-commerce in China is also thriving, with the annual Singles Day sales on Alibaba growing significantly each year. China leads in many innovative technologies like social media, e-commerce, drones, fintech, electric vehicles, and high-speed rail. To succeed, companies should learn from China's focus on scale, speed, dynamic business models, and user experience including gamification. The talk concludes by questioning if Western companies should copy aspects of China's innovation approach.
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
3. Dårligere distribution
Faldende salg og markedsandele
Hård konkurrence
Vækst i discount
Illoyale unge
Nye jagtmarker uden ønsket effekt
Taktisk markedsføring
KiMs = Lav opfattet værdi
KiMs i hård modvind i 2013 - 2014
6. …mere værdi for pengene (2015)
…mere end chips og snacks (2016)
Vi skulle vise, at KiMs er…
7. …mere værdi for pengene (2015)
…mere end chips og snacks (2016)
Vi skulle vise, at KiMs er…
Handlen De unge
To fokusområder
8. Underholdning skal få danskerne til at lytte til kommercielle budskaber
Den trojanske hest
9. Hvordan fejrer man jubilæum, introducerer en helt ny
produktkategori, lancerer otte nye produkter, vedligeholder
fyrtårnene, og gennemfører et hav af større og mindre promotions?
I én og samme kampagne?
13. 2.3 mio unikke brugere
har set KiMs-indhold
900.000 unikke brugere
har interageret med kampagnen
3.1 mio interaktioner
med KiMs Chips og KiMs Chokolade
21,5% organisk rækkevidde
i gennemsnit pr. opslag
39% 3,5
22.000 timers video
på Facebook
22. Jubilæums Mix Beer Nuts All In Franske kartofler
Jørgen er væk
Casper som
direktør
Kontor-rydning
Casper laver
produkter
Jul på chips-
fabrikken
Fase 1 Fase 2
33. Jubilæums Mix Beer Nuts All In Franske kartofler
Jørgen er væk
Casper som
direktør
Kontor-rydning
Casper laver
produkter
Jul på chips-
fabrikken
Fase 1 Fase 2
45. Gitterchips Konfekture #1
Fritter Big10 promotion Konfekture #2 Franske Kartofler
Jørgen er tilbage
Hævnen er sød
Nøglen er væk
Fase 3 Fase 4
Casper giver tilbage
Klub Jørgen
51. Ekstra Bladet
18 mio. eksponeringer
på Ekstra Bladet og Facebook
500.000 artikelvisninger
på EB.dk
250.000 video views
på Ekstra Bladet og Facebook
54. Gitterchips Konfekture #1
Fritter Big10 promotion Konfekture #2 Franske Kartofler
Jørgen er tilbage
Hævnen er sød
Nøglen er væk
Fase 3 Fase 4
Casper giver tilbage
Klub Jørgen
72. 2.3 mio unikke brugere
har set KiMs-indhold
900.000 unikke brugere
har interageret med kampagnen
3.1 mio interaktioner
med KiMs Chips og KiMs Chokolade
21,5% organisk rækkevidde
i gennemsnit pr. opslag
39% 3,5
22.000 timers video
på Facebook
1.2 mio views (and counting)
af YouTuber-genereret KiMs-indhold
76. Kreative universer er som modellervoks
Story er altid udgangspunktet
Danskerne vil ikke have reklame
77. Kreative universer er som modellervoks
Story er altid udgangspunktet
Danskerne vil ikke have reklame
Vi skal give, før vi kan tage
78. Kreative universer er som modellervoks
Story er altid udgangspunktet
Danskerne vil ikke have reklame
Vi skal give, før vi kan tage
Interaktioner frem for eksponeringer