Kodak was an American company dominant in photographic film during the 20th century. As digital photography rose in the 1990s, Kodak's film sales declined. While Kodak invented the first digital camera in 1975, management dismissed its potential and failed to transition to digital, hoping to protect the film business. This strategic failure allowed competitors like Sony and Canon to capture the emerging digital market. Kodak's disregard for digital technology directly caused its decades-long decline and eventual bankruptcy in 2012.

1. KODAK
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2. Team
Warrior
Presented by
Md Sakib Bin Zaman 1510473030
Nishat Tasnim 1520204631
Md. Sharwar Hossain 1520843630
Md. Serazul Haque Shuvo 1520801630
Md.Hanif Mahmud Topu 1511185030

3. Overview of Kodak
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Kodak is an American company that produces imaging
products with its historic basis on photography.
During most of the 20th century, Kodak held a dominant
position in photographic film.
Decline in sales of photographic film – 1990s
Filed for bankruptcy protection - 2012
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4. There are few corporate
blunders as staggering
as Kodak's missed
opportunities in digital
photography, a
technology that it
invented. This
strategic failure was the
direct cause
of Kodak's decades-
long decline as digital
photography destroyed
its film-based business
model.
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5. “That’s cute—but don’t tell anyone about it.”
Management’s reaction to digital camera

6. Kodak’s Failure to Recognize Its Strength
Kodak engineer invented the first digital camera in 1975.
It thought that its new digital technology would cannibalize its film
business.
They don’t want to disturb revenue making film business.
Arrival of Sony and Canon – Kodak’s delay to capture market.

7. The Last Hope
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8. Thank You
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