Kobi Cohen Lampel has over 15 years of experience in online marketing, campaign management, and hotel operations. He is currently the Online Marketing Department Manager and Yield Manager at Prima Hotels, where he devises marketing campaigns across various online channels and generates reports. Previously, he was the E-COMMERCE Manager at Arcadia Hotels Chain, where he directed online marketing, yield management, and oversaw a 150% increase in net revenue. He also has hotel management experience as the manager of The Clock Hotel, where he handled operations, marketing, and growing the new brand.