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When I first saw a demonstration of the Intellex DataDynamic Reporter tool I immediately saw the
advantages that the software could offer our quantitative research department, in our brand health
trackers, CATI projects and ad hoc online studies. Implementing the software across the department
has resulted in reducing internal project turnaround times and improved the quality of our client
deliverables.

The software is intuitive and easy to use and time previously spent briefing external data processing
agencies is now used to simply perform the necessary requirements ourselves. While this has meant
a change to our internal processes, it has come with an unexpected benefit: having a dedicated
resource working on a project from start to finish means that our researchers are more intimately
involved in their projects; there is no ‘shifting gears’ between project phases and PowerPoint
charting and analysis usually start within 24 hours of the project being briefed into field. Quite
simply, our researchers are spending more time analysing the data and our clients are benefitting
from it.

And from financial standpoint, it made good fiscal sense too – switching to DataDynamic Reporter
has reduced our previously outsourced data processing costs by close on 25%.

KLA is a full service research agency with a variety of studies conducted using differing
methodologies and I am extremely pleased with just how much we are benefitting from our decision
to change to Intellex DDR.

Adam Rosenberg
Head of Technology and Development
KLA

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KLA - DataDynamic Reporter testimonial

  • 1. When I first saw a demonstration of the Intellex DataDynamic Reporter tool I immediately saw the advantages that the software could offer our quantitative research department, in our brand health trackers, CATI projects and ad hoc online studies. Implementing the software across the department has resulted in reducing internal project turnaround times and improved the quality of our client deliverables. The software is intuitive and easy to use and time previously spent briefing external data processing agencies is now used to simply perform the necessary requirements ourselves. While this has meant a change to our internal processes, it has come with an unexpected benefit: having a dedicated resource working on a project from start to finish means that our researchers are more intimately involved in their projects; there is no ‘shifting gears’ between project phases and PowerPoint charting and analysis usually start within 24 hours of the project being briefed into field. Quite simply, our researchers are spending more time analysing the data and our clients are benefitting from it. And from financial standpoint, it made good fiscal sense too – switching to DataDynamic Reporter has reduced our previously outsourced data processing costs by close on 25%. KLA is a full service research agency with a variety of studies conducted using differing methodologies and I am extremely pleased with just how much we are benefitting from our decision to change to Intellex DDR. Adam Rosenberg Head of Technology and Development KLA