1) The document proposes a 10 step marketing plan for a service-oriented NGO called KapitKamaysaKalusugan that would act as an intermediary between the Filipino public and PhilHealth.
2) The target market is low-income Filipino families who are currently underserved by PhilHealth. The NGO would help educate the public about health benefits, streamline the enrollment process, and offer personalized healthcare packages.
3) The marketing plan involves defining the target market and their needs, analyzing competitors, positioning the NGO's services, determining market size, developing product and pricing strategies, and promoting the offerings through various channels.
4) The goal
This document will explain how a comprehensive wellness program works and how much money you should budget in order to have one. If you are ready to kick start health in your organization this is the right place to start.
This document will explain how a comprehensive wellness program works and how much money you should budget in order to have one. If you are ready to kick start health in your organization this is the right place to start.
This case study was written for Interactive Health, a national wellness services provider headquartered in Chicago. The study demonstrates the effectiveness of the employers' wellness program on the health and wellbeing of employees and the employer's return on investment and bottom line impact on the employer's bottom line.
The Wellness Consumer & Brands Winning CustomersNick Gaudiosi
What does the wellness consumer look like? How are they different than a traditional healthcare consumer? What brands are winning customers in the wellness economy? This piece looks to answer all of these questions and more..
A look at the top healthcare issues affecting healthcare providers and consumers in 2019 and beyond. Payment and practice patterns shifts are affecting when, where and how healthcare consumers are accessing and paying for care. Healthcare technology is fueling the change as providers struggle to keep pace and deliver high patient satisfaction and engagement. Consumer demands are growing as more of the cost burden is shifted to the employee as employer sponsored health plans see an unprecedented shift in the way they provide care for employees.
A preventive healthcare model depends upon employees and patients taking a proactive interest in managing their health. Learn how mobile devices can play a role.
This case study was written for Interactive Health, a national wellness services provider headquartered in Chicago. The study demonstrates the effectiveness of the employers' wellness program on the health and wellbeing of employees and the employer's return on investment and bottom line impact on the employer's bottom line.
The Wellness Consumer & Brands Winning CustomersNick Gaudiosi
What does the wellness consumer look like? How are they different than a traditional healthcare consumer? What brands are winning customers in the wellness economy? This piece looks to answer all of these questions and more..
A look at the top healthcare issues affecting healthcare providers and consumers in 2019 and beyond. Payment and practice patterns shifts are affecting when, where and how healthcare consumers are accessing and paying for care. Healthcare technology is fueling the change as providers struggle to keep pace and deliver high patient satisfaction and engagement. Consumer demands are growing as more of the cost burden is shifted to the employee as employer sponsored health plans see an unprecedented shift in the way they provide care for employees.
A preventive healthcare model depends upon employees and patients taking a proactive interest in managing their health. Learn how mobile devices can play a role.
Creating a standard of care for patient and family engagementChristine Winters
Nationally-recognized governance expert Beth Daley Ullem addresses the state of patient engagement in heathcare and provides a vision for establishing a minimum standard of care for patient engagement programs.
Creating a standard of care for patient and family engagementEngagingPatients
Nationally-recognized governance expert Beth Daley Ullem addresses the state of patient engagement in heathcare and provides a vision for establishing a minimum standard of care for patient engagement programs.
Philippines: Governing for Quality Improvement in the Context of UHCHFG Project
The Philippine Health Insurance Corporation, or PhilHealth, was created in 1995 to administer the National Health Insurance Program, which aims to provide financial access to health services to all Filipinos. In 1998, PhilHealth established the Sponsored Program to provide coverage for the poor. In 2004, the Philippines passed a law to mandate subsidized coverage of the indigent, and PhilHealth campaigned with the Local Government Units to enroll the poor in their jurisdiction, while the Department of Health invested in the local health service delivery and strengthened its regulatory function (Lagrada, 2009). In 2013, another law was passed requiring PhilHealth to extend the subsidy to the poor and near-poor and to mobilize sin tax revenue to finance the subsidies for these groups. In response to these legal mandates, PhilHealth has streamlined its enrollment processes and has used targeted outreach to rapidly poor and vulnerable groups with the aim of achieving UHC.
One of the key Industry is the Healthcare Industry which caters to almost ALL of the World population. Its an industry whose existence determines the very existence of human population. In this presentation, I tried to showcase the current marketing trends with facts and figures to showcase the marketing potential of this industry and its scope .
Medicare, Medicaid, and the Health Insurance Portability and Accou.docxbuffydtesurina
Medicare, Medicaid, and the Health Insurance Portability and Accountability Act (HIPAA) have had significant impacts on the healthcare industry. Consider the most significant benefits that Medicare, Medicaid, and (HIPAA) have brought to the healthcare industry and the most significant challenges they have presented to decision making in the industry.
Research Medicare, Medicaid and HIPAA. Identify two benefits as well as two challenges.
Peer Response 1:
Erika Corbett posted
CONS
Disclosure to relatives. This means that hospitals will not reveal information over the phone to relatives of admitted patients (U.S. Department of Health & Human services, n.d.). I do agree with this, however in cases where a patient may be out of state and is injured, unable to speak on their behalf, families are left to wonder where they are and what has happened to them. I agree that everyone has a right to privacy but if you look at it from a standpoint of an injured loved one and no way to contact them and find out what has happened, this can be a bad part of HIPAA laws in my opinion.
Victims of abuse, neglect, or domestic violence. While thissection of the HIPAA privacy rule is good, it could also be bad. If the allegation does not look to be in the favor of the person it was meant to protect, the worry of retaliation is of great concern to the patient. If CPS or Police do not have enough to deem neglect or abuse the child or person being abused may fear retaliation from their abuser. This puts them in a difficult position.
PROS
Right to access your PHI. I think this is great because it allows patients to review their conditions, labs, imaging, and treatment plans. It can help keep them on track with caring for themselves and participate fully in the provider’s care. Patients can also request that their records be transferred to someone else that is caring for them, keeping with continuity of care.
Victims of abuse, neglect, or domestic violence. The HIPAA privacy rule allows providers to disclose PHI to authorities regarding victims. By having this in place, it helps protect children of neglect and abuse as well as domestic violence victims who are unable to speak out for themselves. By allowing us to share healthcare information that can help get them to a safe place and/or protect them from their abuser.
PROS
Medicare/Medicaid: These health plans are regulated by the Government; therefore, certain standards of care must be met by the providers in order to be reimbursed. I think this is good for the patients because if they receive poor care, hospitals/Doctors are fined, and it makes them want to improve their standards. An example of this is hospital-acquired infection rates. If a patient is admitted and develops a bed sore, or pneumonia, that is the hospital’s cost not the patient’s insurance.
Medicare/Medicaid provides care to patients who may not be able to afford it. Seniors and American’s with disabilities do not have to go without insurance because.
Medicare, Medicaid, and the Health Insurance Portability and Accou.docx
KKK product marketing plan
1. 10 Step Marketing Plan forKapitKamaysaKalusugan A Service-oriented NGO for the PhilHealth Indigent Program Merce Kristin F. Tumibay
2. Health in the Philippines Majority of health expenses are out of pocket expenses 26.9% of Filipino families fall below the national poverty line. Double-burden disease: infectious and lifestyle diseases
3. Health Insurance Systems Primarily PhilHealth LGU subsidies for residents (i.e. PCGH) Health card service providers
4. Health Insurance in the Philippines Health expenditure predominantly out-of-pocket PhilHealth unable to shoulder all costs No universal coverage
5.
6. Too much time spent explaining processesPoor Turnaround time Accessibility Compliance Performance Indicators *Based on US-AID policy unit report Del. No. 28 dated June 30, 2005, available at http://erc.msh.org/LEAD_CD/D_Partnership_Arrangements/PhilHealth_Operational_Issues.pdf
7. The San Isidro Model LGU fund reallocation towards health Enrollment of constituents in PhilHealth program Prioritization of health projects Promotion of health-oriented topics to constituents
8. Proposal: The Product Service Provision for Phil Health “middle” group to reach the gap between the Filipino PUBLIC and Phil Health A marketing firm focused on “marketing” Phil Health and “selling” the idea to the public
10. Step 1: Primary Target MarketThe Filipino Family The “senior citizens” The mothers The youth The breadwinners
11. Stakeholders Philhealth Goal of 100% coverage Decreasing OOP expenditures for every Filipino Filipinos Risk stratification Primary target market Addressing health misconceptions Privately operated HMOs Role in the driving up healthcare costs
12. Low cost health services but with good quality Faster service minus the hassles Step 2: Needs, Wants, and Demands of the new-age Filipinos
13. Types of Indigent Patients Ka-Freddy - the worker Aling Mila - the single mother with children Mang Caloy - the elderly retired Tenten & Myrna - the young unemployed
14. “Ka-Freddy” Desires Job security - steady income Blue-collar jobs - constant threat to health Immediate return to workforce after treatment
15. “Aling Mila” Desires Family security and stability Juggles supporting self and household Importance of prevention of illness “Bawal ako magkasakit”
16. “Mang Caloy” Desires disease-free retirement with partner Partner’s health usually precedes their own Importance of minimizing impact of illness
17. Tenten & Myrna Desires personal stability in raising a child Problems with stable income and education Usually reluctant to seek aid
19. Filipino People Wants Better informed about benefits Need/Demands Bring down the cost of healthcare Better healthcare provision
20. PhilHealth Needs Increase IP enrolment rates (Goal of PhilHealth: Universal Coverage by 20__) Wants More streamlined process Demands Active participation of clients in health care
27. Gap Positioning Statement Now and what needs to be done Importance of 100% coverage Lowering health care costs Better profiling and stratification of clients Designing better packages Being in touch with the people
28. THE GAP: Where is the Marketing Opportunity? What needs are not being addressed? A streamlined process Lesser paperwork/steps Faster and efficient application Unique selling point Efficient service
32. A Bridge to Health Care The missing link to between the Public and Phil Health Market/advertise Phil Health to the public and at the same time EDUCATE them on importance of health and foresight Create venues for effective information dissemination and learning
33. Health Management made Accessible HMO intermediary between patient and PhilHealth Personal assistance in completion of PhilHealth requirements Assurance of premium payment Personalization of health benefits specific to their needs
34. For Ka-Freddy... Monthly wellness check-up Coverage for dependents Rehabilitation coverage for injuries Processing for PhilHealth coverage and company requirements
35. For Aling Mila... Coverage for dependents Monthly wellness check-up, including maternity check-up Maternal screening packages Immunization packages
36. For Mang Caloy... Monthly wellness check-up Yearly executive check-up Coverage for maintenance medications
37. For Tenten & Myrna... Maternity wellness package Breastfeeding education programs Procurement of pre-employment clearance Quarterly wellness check-ups
44. Our Strategic location Should be located in a catchment area with the least coverage Tie-ups with various tertiary government hospitals that cater to the lower socioeconomic classes Exposure through print, and TV
45. Kiosks near bayad centers Health centers Hospitals Malls Offices Specifically