Medical students are the primary target market for PhilHealth's Individually Paying Program. The program offers affordable health insurance at Php100/month that provides coverage for medical expenses. PhilHealth will promote the program on medical school campuses through information booths, posters, emails and coordinating with school administrations. Its winning strategy is providing affordable, accessible, and transparent health insurance coverage nationwide to meet the needs of medical students for good health, safety, and contributing to community health.