Kirloskar technological implementation improves the registration process and supply chain management.

1. BUSINESS TO BUSINESS MARKETING
CASE STUDY
Submitted by :
Mr. PRATIK DESHMUKH
MBA-MKT 1ST YEAR
MIT-WPU,PUNE

2. CONTAIN…
 INTRODUCTION
 PROBLEM STATEMENT
 SOLUTION
 CONCLUSION

3. INTRODUCTION
 In 1888 the Foundation of Kirloskar Brothers Ltd. was
lead by Late Mr. Laxmanrao Kirloskar.
• India’s Premier Engineering Group with 130 years of
experience.
• Large and Established Distribution Network
• Known for Quality and Excellence in manufacturing

5. PROBLEM STATMENT
 Registration .
 Supply chain management.

6. SOLUTION
 ERP Software system.
 Web site for e-commerce.

7. What is ERP software
 ERP is business management software which used to
integrate all the business activities in any organization.
 ERP stand for Enterprise Resource Planning.
 Business activities include:
1.Financial
2.Marketing
3.Human resource
4.Operation etc etc

10. ERP Process