Recommended
More Related Content
Similar to DesignSprint - Copy.pptx
Similar to DesignSprint - Copy.pptx (20)
Recently uploaded
Recently uploaded (20)
DesignSprint - Copy.pptx
- 1. DESIGN SPRINT Product Manager: Xanthe Hammer
- 3. INITIAL PRODUCT REQUIREMENTS Background • 38% of Americans are prediabetic • We are currently spending $9.1B per year on diabetes treatment Problem • Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than healthy subscribers • People with prediabetes need beginner-friendly exercise routines and extra education about nutritional health Goals • Lower new diabetes diagnoses by 10% • Increase health among our subscribers 3
- 4. UNDERSTAND
- 5. HOW MIGHT WE... 5 How might we encourage our prediabetic users to make healthier nutritional choices? How might we motivate inactive people to exercise? How might we make exercising less intimidating for our users? How might we make losing weight more attainable for people who have failed in the past? How might we educate our users on nutritional health? How might we introduce mindfulness? How might we offer support to people who are struggling with making lifestyle changes? How might we make healthy eating more affordable for our low- income subscribers?
- 6. ENCOURAGE GOOD HABITS 6 How might we gamify healthy habits? How might we create a rewards system? How might we reward people for good behaviors? How might we reduce healthcare costs for healthy patients? Incentives How might we make patients feel accountable? How might we build a social support system? Accountability How might we promote health habits? How might we get people to build healthier habits? Routines How might we motivate inactive people to exercise? How might we encourage our prediabetic users to make healthier nutritional choices?
- 7. CHANGE SPECIFIC BEHAVIORS 7 How might we make it easier to make healthy choices? How might we warn users about unhealthy choices? How might we prevent patients from making unhealthy choices? Prevent Bad Choices How do we teach patients how to meditate? How might we help reduce high blood pressure? Change Other Behaviors How do we convince people to exercise regularly? How might we get people to walk 30 minutes every day? Be More Active How do we reduce a patient's alcohol intake? How might we help patients stop smoking? How might we encourage people to drink more water? How might we reduce sedentarism? How might we make exercising less intimidating for our users? How might we introduce mindfulness? How might we make healthy eating more affordable for our low-income subscribers?
- 8. PLANNING & TRACKING 8 How might we create a personalized plan? How might we help patients set health goals? Personalized Planning How might we provide activity tracking? How might we provide diet tracking? Personal Tracking Towards Plan How might we help patients monitor their goals? How might we help people manage their weight?
- 9. EDUCATION 9 How might we help people better understand diabetes? How might we make people aware of risk factors? How might we raise awareness across society? General Education How might we identify and warn pre-diabetic patients? How might we make people aware of their current state of health? Personal Assessment How might we build good habits at a young age? Young Age How might we educate our users on nutritional health?
- 10. OTHER 10 How might we provide better insights to doctors? How might we make losing weight more attainable for people who have failed in the past? How might we offer support to people who are struggling with making lifestyle changes?
- 11. SPRINT FOCUS 11 Focus Be More Active Slide # 7 I Selected This Theme Because This theme is the one that will have the most impact on our users' overall health and there is a lot of opportunity for improvements in the market here
- 12. DEFINE
- 13. “ ” 13 MEET THE NEW APP EMPOWERING PATIENTS TO TAKE HOLD OF THEIR DIABETES – WIRED MAG Kaiser Permanente's new preventative health app Health+ is changing lives for patients living with prediabetes. The app, which is free for all KP subscribers, empowers users to take their health into their own hands through positive, shame-free education around exercise and healthy habits. Just one year after launch, Kaiser Permanente is already seeing a 12% drop among new diabetes diagnoses. When I was diagnosed with prediabetes, I didn't know where to turn. My doctor recommended Health+ and the encouraging support staff have meant everything for me. I never exercised in the past but now I can run a 5k and my doctor says I am almost out of the woods. -Sandra Johnson, 44
- 14. SKETCH
- 15. 8 SKETCHES 15
- 16. SOLUTION SKETCH #1 16
- 17. SOLUTION SKETCH #2 17
- 18. DECIDE
- 19. DECISION 19 Decision I will move forward with the Running for Beginners sketch Rationale I've decided to move forward with this sketch because the target users are new to working out and the focus of this design sprint is encouraging users to be more active
- 20. PROTOTYPE
- 21. STORYBOARD 21
- 22. STORYBOARD 22
- 23. PROTOTYPE 23 Description This prototype demonstrates a tangible culmination of the ideas that came out of the first 4 stages of the design sprint. This prototype includes two common flows that customers will follow which is continuing towards a goal of running a 5K and viewing healthy recipes to cook. Assumptions • Users will keep their phones with them when working out • Users Tasks In this prototype, users can: • See progress towards current workout goals • Continue towards a workout goal • View profile and achievements • View recipes • Add recipes to favorites Open Prototype in Figma
- 24. VALIDATE
- 25. RESEARCH PLAN OBJECTIVES • Validate basic app functionality • Test user reactions to UI METHODOLOGY • Have users complete basic flows • Ask background questions about previous working out PARTICIPANTS • People who are new to working out • People who are overweight • People who may be at risk of developing diabetes 25
- 26. INTERVIEW SESSIONS INTRODUCTION • Kaiser Permanente is developing a fitness app to decrease spending on preventable illnesses • This app will be free for all Kaiser Permanente subscribers BACKGROUND QUESTIONS • What is your history with exercising? • Do you have any experience with fitness apps? And what have those experiences been like? • How often do you cook for yourself? • Do you follow recipes? • How do you find those recipes? TASK 1 Start a workout TASK 2 Find a recipe to cook for dinner WRAP UP • How do you feel about the prototype I showed you today? • Could you see yourself using this product? • How could we improve this experience? • Is there anything else that you would like me to know? 26
- 27. USER TESTING: PARTICIPANT 1 KEY FINDINGS 27 What Went Well • Could complete the basic flows • Liked the colors Where Participant Got Stuck • No way to confirm that users made a recipe • Couldn't easily find current workout streak
- 28. USER TESTING: PARTICIPANT 2 KEY FINDINGS 28 What Went Well • Good gamification • Good recipes Where Participant Got Stuck • Lacking gamification around cooking • Hard to find all workout options • Difficulty understanding how recipes tie into workouts
- 29. HANDOFF
- 30. UPDATED PRODUCT REQUIREMENTS Background • 38% of Americans are prediabetic • We are currently spending $9.1B per year on diabetes treatment Problem • Prediabetic subscribers generally have lower activity levels and make less healthy nutrition choices than healthy subscribers • People with prediabetes need beginner-friendly exercise routines and extra education about nutritional health Goals • Lower new diabetes diagnoses by 10% • Increase health among our subscribers 30
- 31. UPDATED PRODUCT REQUIREMENTS Success Metrics • Users are setting goals • Users are completing workouts • Users are cooking recipes Key Features & Scope • P0: Users should be able to find and watch video workouts (50 at launch) • P0: Users can set goals for themselves • P0: Users can find healthy recipes • P0: Users can easily reach our support team • P1: Users can see their workout streaks • P2: Users can see their completed workouts • P2: Users can see the recipes they've cooked • P2: Users can see their stats Core UX Flow Link to Figma Prototype 31