3rd and most important part of the Mindful Marketer series: KIND IS THE NEW F*****G...I MEAN SEXY...I MEAN SEXY NERD. NERD. Being kind makes you healthier and happier, this is why.

1. KINDis the new nerd
by Ludmilla Kiss, Connector-of-Dots
October 2016

2. WHAT IS KINDNESS?

3. Kindness, or more precisely
compassion, is the feeling that
arises when you witness
another’s suffering and feel
motivated to help relieve that
suffering.
Source: The Science of Happiness/ The Science of Empathy and Compassion, UC Berkeley

6. In our culture
most of the great ethical and
spiritual traditions
consider compassion as
one of the main pathways
to a good life.

7. “In everything therefore, treat people the
same way you want to treat you, for that is
the law” Matthew 7:12
“A compassionate state of mind brings
peace, and therefore a healthier body”
Tenzin Gyaso, the 14° Dalai Lama
“Hurt no one so that no one may hurt you”
Prophet Mohammad
“He is kind to the kind, he is also kind to the
unkind.” Lao Tzu

9. Contrary to evolutionary logic,
that human nature is competitive,
ego-centric and thus compassion is
only a by-product of culture,
it is not.
Compassion is carved into the
human nervous system.
Source: The Science of Happiness/ The Science of Empathy and Compassion, UC Berkeley

11. HOW BEING KIND
AFFECTS YOU?

12. SUFFERING
CARETAKING (VAGUS) NERVE FIRES UP
PLEASURE, SOCIAL CONNECTEDNESS
TRUST CENTERS ACTIVATE IN THE BRAIN
RELEASE OF ENDORPHIN
‘HELPER’S HIGH’
RELEASE OF OXYTOCIN
‘LOVE HORMONE’
KIND
ACTION
SELF-PERPETUATING
KINDNESS CYCLE
Source: The Science of Happiness/ The Science of Empathy and Compassion, UC Berkeley

13. The human body produces oxytocin after orgasm,
childbirth and moments of compassion.
It is a powerful stress-reliever and promoter of
interpersonal connection.
Endorphine is naturally produced in response to
pain, aerobic exercise and laughter.
It reduces levels of stress, anxiety and
depression.
Kindness makes you healthier.
Source: The Science of Happiness/ The Science of Empathy and Compassion, UC Berkeley

14. The vagus nerve is the most important mind-body
nexus of the human nervous system.
Its systematic and regular engagement increases
the sense of well-being and has many health
benefits.
It is proven to be connected to a stronger
immune system response, more positive daily
emotions, a stronger social network, better
friendships, more cooperation and altruism.
Kindness makes you happier.
Source: The Science of Happiness/ The Science of Empathy and Compassion, UC Berkeley

16. SO WHY NOT
HACK INTO
YOUR LOVE
HORMONESAND LIVE KINDLY EVER AFTER?

17. get your
monthly
weekly
daily
dose of
KINDNESS

18. and
make others
kinder too
like these innovations do

19. PersonalHeroes is a social platform that tracks the positive impacts you have made in
other people’s lives, weighs your good deeds in a custom algorithm, and gives you a
kindness score to display to the world trying to make the thanking, recognition and
kindness cycle permanent. The project ran a pilot test with Coca-Cola employees in
Japan, Argentina, Mexico, Germany and, as of September 2016, is open to the public.

20. The Doll Kind, a start-up launched in April 2016, aims to inspire and empower young
children to be kind, empatheric and compassionate. It offers huggable dolls with heart
tokens, designed to be shared with other kids and adults along with random acts of
kindness.

21. American cereal bar producer Kind Snack launched its #kindawsome movement in
November 2015 as a smart activation platform that makes consumers try the Kind snack
products while celebrating kindness and expressing their gratitude. The company also
helps compassionate initiatives via the Kind Foundation and Kind Causes.

22. Canadian Tires’ #shovelitforward social media campaign in February 2015 encouraged
citizens to do a random act of kindness by shoveling snow from the neighbourhood.
The brand provided shovels and asked citizens to pass it on after the job well done, as
well as share experiences and photos with a dedicated hashtag.

23. Unilever’s UK brand Simple Skincare launched the #KindIsSimple pop-up shop and
twitter campaign in May 2015. The shop set-up in Covent Garden accepted live kind
acts as currency exchange for its new products. The space was also a physical meeting
room for the brand’s New Kind Community of loyal consumers.

24. The Misereor Social Swipe interactive charity donation billboards zero on the body’s
compassionate chemical flow by visually showing the benefits donations make (a slice
of bread for the hungry, broken binding ropes for contemporary slaves a/o) emotionally
engaging passers-by.

25. Kind Traveler is a booking platform that supports local causes by linking them to kind-
hearted, charitable travelers. The platform enables hotels to expand their CSR
programs globally while offering mindful travelers exclusive deals and the satisfying
sense of doing something good for the destinations they visit.

26. The Purpose Hotel is a successfully crowd-funded project that aims to introduce the
1for100 Benefit Model and movement to the world. It promises mindful travelers that
every aspect of their stay in the Purpose Hotel creates a better life for others. From the
soaps to the bedlinen sourced from solidal businesses, to the internet fee feeding a
hungry child all aspects are carefully considered by designers and the operations team.

27. Hi! I hope you agree that we can and should ‘make kind the
new nerd’.
I am a Brand Strategy Pathfinder specialised in Italy and
CEE markets.
I research and interpret cultural patterns,
discover consumer insights,
anticipate business needs, envision brand and
communication strategies.
I inspire and amplify creativity,
enable and deploy talent for innovation.
If you are interested in working together please contact me:
via e-mail ludmillakiss2@gmail.com
via linked-in h"ps://it.linkedin.com/in/milla-­‐kiss-­‐4637485
via Skype millakiss.ontheroad