Mc Dowell 
1 
FOUN 1101 Caribbean Civilisation 
14th November 2014. 
The eighteenth century Caribbean can be considered as a period of agricultural 
dictatorship. Caribbean gold came in the form of sugar, an agricultural entity. At this time 
in the region, sugar production was characterized by enslavement. This essay would serve 
as a book report on Beyond Massa Management in the British Caribbean 1770-1834. 
This book was written by John F. Campbell, who is currently a lecturer at the University 
of the West Indies – St. Augustine. This book generally discusses or looks at Sugar 
Production at every level in the eighteenth century. The book has its settings mainly on 
the Golden Grove Plantation in Jamaica. The text consisted of seven chapters, a soft 
cover and cost two hundred and fifty dollars. Issues that would be discussed throughout 
this essay is as follows; enslavement, gender, human resource strategies/policies and 
revisionism. 
Beyond Massa Management in the British Caribbean 1770-1834 goes straight to 
the point of enslaved African labor. To get the ball rolling on slavery, one must 
understand the types of slavery involved and also that in referring to the word slave 
reference is being made to the word servitude. In traditional African society, “Africans 
could become slaves for punishment, for crime, as payment of family debt[s], or most 
common of all, being captured as prisoners of war”1. In this particular type of slavery the 
Africans grew in, understood, accepted and were still considered human. The slavery that 
1 Africa and the Transatlantic Slave Trade, an analysis by Dr. Hakim Adi, last 
updated on 10th May 2012.
Mc Dowell 
2 
existed in the eighteenth century Caribbean was called chattel slavery and it saw the 
enslaved as objects. “The word Chattel in its legal context simply mean property”2. 
There is a common belief that slavery was due to racism. Although this text 
focuses of enslaved African labor, mention must be made that “unfree labour in the New 
World was brown, white, black, yellow.”3 “The reason for slavery, wrote Gibbson 
Wakefield, are not moral, but economical circumstances; they relate not to vice and 
virtue but to production” hence “slavery was not born of racism: rather was the 
consequence of slavery”4. Therefore the reason for enslaved African labor is simple. 
Africans were best suited for the climate as the one they experience in Africa was similar 
to that of the Caribbean and also the type of work to be done could easily be maneuvered 
by the Africans. The robust built of the Africans made it certain that, “one Negro was 
worth four Indians.” 5 
Plantations were managed under a strict hierarchy of control. As a result the 
enslaved populations were divided into groups or gangs that facilitated the day to 
transactions of the estate. The gang a person was placed in either one or the other was 
dependent on their “physical prowess”. The first gang was considered the “backbone of 
the labor force”6. The persons in this gang were arguably the most valued as they were in 
the best of health and able to provide the quality of work the land demanded. The second 
gang “generally consisted on children”, “… depending on the health of the child or the 
strength of the plantations’ force of field hands, children were allowed a longer time to 
2 John Campbell - Beyond Massa Management in the British Caribbean 1770-1834. 
3 Eric Williams – Capitalism & Slavery, 06. 
4 Williams, Capitalism & Slavery, 06. 
5 Williams, Capitalism & Slavery, 07. 
6 Campbell, Beyond Massa, 30.
Mc Dowell 
3 
physically mature in the grass gang.”7 
“Gender was an important determinant in the experience of a slave, Slave women 
were subject not only to exhaustive work routines and punishment, but also to sexual 
exploitation and the extra burden of reproduction.”8 Beauty was a curse bestowed upon 
some of the enslaved women. As a result of beauty, men who were superior to them 
would forcefully have sex with them. It was a trend that women were raped during the 
middle passage. This trend continued, where their masters would take advantage of them. 
In the Caribbean eighteenth century slavery as previously stated was known to be “chattel 
slavery”. In this type of slavery the master advocated that the body of these enslaved 
women were under his control, hence he can do as he pleased with them. These women 
who were repeatedly raped and were “seen as object of pleasure.”9 Apart from women 
being used as objects of sexual pleasure, the rape of these women was used to undermine 
the husbands making the bold statement that they (the husbands) are powerless in the 
system of slavery. 
Women in slavery were also housekeepers. Although better clothed and better 
fed, they were always under the watchful eyes of the master. Under the eyes of the master 
anything that didn’t appeal or went against what the master wanted resulted in forms of 
punishment for the women. Sex was also used as a punishment. Although subjected to 
regular punishment these women could have revenge on the master by poisoning him. 
7 Justin Roberts, Slavery and the Enlightenment in the British Atlantic, 1750-1807. 
8 Karen Louise Rule, Thomas Thistlewood and women slaves. 
9 Adair Alexander, Women in slavery the final project.
Mc Dowell 
4 
Women were also use for their reproductive function. “I have bot [bought] 20 
young Ebo women . . . & I keep them at the place where they have always been & have a 
person to attend them constantly…”10 This clearly speaks of plans to use women as a 
means of increasing labor through productivity. Later incentives were given to women 
who were successful in their pregnancies, “Those women who produced living births 
were to receive rewards.”11 Women who were fortunate enough to have live births 
constantly lived in fear. When children were forcibly taken from their mother and sold 
these fear were now a reality. As a result women were Emotionally and mentally 
traumatized. Making reference to the movie Twelve Years a slave directed by Steve 
McQueen, a woman who was sold into slavery with her children, endured emotional and 
mental trauma as her children were sold to a different plantation. Not aware of how her 
children were, where they were and what was being done to them plagued her mind. This 
reference serves as an example to show how the enslaved women felt. 
As for men, slavery was equally as devastating. Both men and women were apart 
of the first gang which did the field work which was inclusive of, “land clearance, 
hoeing, planting, reaping of canes and the manual work in the refinery.”12 Of course men 
had harder work than women. William Beckford remarks “a negro man is purchased for 
trade or cultivation and different process of the cane however there were only two roles 
women could efficiently perform within either the house, with its several departments 
and the suppose indulgencies, or the field with its exaggerate labours.” Men were seen as 
more valuable to the plantations than women, “. . . you want Men infinitely more than 
10 Campbell, Beyond Massa, 34. 
11 Campbell, Beyond Massa, 114. 
12 Campbell, Beyond Massa, 30.
Mc Dowell 
5 
Women, for there are many things which Women cannot do as cutting Copperwood, 
Wainmen, Boilers, Distillers, Strokers, Mulemen etc.”13 
Positions such as “boilerman” were given to the enslaved man. He who 
determined “the critical point that would yield the most sugar crystals.” This was very 
dangerous as the sugar may have pitched from the pot to the skin of the enslaved, 
severely burning him. Men were “slave drivers”. In this they look down upon the other 
enslaved Africans. Adding insult to injury not only were they in charged of the enslaved 
(e.g gangs of field slaves) they even had permission or the authority to whip these people. 
Seeing the Africans as they were a resource or a bridge that linked them (the 
masters) to the profit lands, they realized that in order to maximize production the slave 
initially had to be treated better. Hence the Amelioration policy and Consolidated Act 
were set up to ensure that the Africans were treated better. The Amelioration policy was” 
geared toward easing the workload of enslaved labor, to maintain its health and to 
prolong its life…” In this the enslaved were regarded as “its” which is exactly what the 
masters saw them as “its”. They were the “its” that were the reason for profits. 
Human Resource Management polices or strategies were a hoax. “Hard human 
resource management is an employee management system in which workers are 
considered a resource that needs to be controlled in order to achieve the best competitive 
advantage.”14 In order to effectively implement human resource policies it meant that a 
system had to be implanted to have the slaves under the control of the master. As stated 
earlier this system was Chattel Slavery. 
“While it was true that the planter had control of their (enslaved) bodies through 
13 Campbell, Beyond Massa, 52. 
14 Cambridge Business Dictionary.
Mc Dowell 
6 
the slave mode production they were determined that the planter would not be able to 
control their minds.”15 With a mind set on what would be tolerated and what would not it 
would not be longer before the enslave population began to revolt or resist the system 
forced upon them. Soon the planters were aware that profits lay in the labour force. The 
Human resource aspect on the plantations was a hoax designed under the pretense of 
making the enslaved life better in an effort of maximizing profits for the master. “The 
association of punishment and reward was an important human resource management 
strategy of white management.”16 Hence the enslaved were given perks, “flogging wasn’t 
to be administered out of vexation” and “whites were given additional perks.”17 
A human resource strategy used by the white managers was the implementation of 
elite enslaves. These slaves were trusted “by the management if only because it occupied 
the lower managerial positions originally intended for white people.”18 It may arguably 
be said that these elite slaves were traitors. It seemed as though the word slave didn’t 
define them, only the word elite. These slave loyalty changed from their people to their 
masters and hence women and men alike carrying information of planned uprising to the 
masters. “In 1675 in Barbados, a house elite named Fortuna, reported to her master 
rumors she had heard about a planned uprising by a group of Coromantee Negros . . .”19 
Elite slaves were also apart of field work. Obviously some were hurt to perform the 
duties of “brutal floggings upon other enslaved people”20 some may have not have 
hesitated as if the refused they themselves were at risk of being whipped. 
15 Campbell, Beyond Massa, 20 
16 Campbell, Beyond Massa, 77 
17 Campbell, Beyond Massa, 54 
18 Campbell, Beyond Massa, 75 
19 Campbell, Beyond Massa, 76 
20 Campbell, Beyond Massa, 77
Mc Dowell 
7 
Although as previously stated some of the enslaved loyalty resided with their 
master, others loyalty was to themselves and their people. Some of these elite slaves were 
apart of uprising, revolts and much sabotage on the plantations. This was their cry to 
make the planters know that their “incentive” to “pacify them” generally worked in favor 
of the enslave and against the white management. “It is a very remarkable fact that the 
most confidential slaves, and consequently the most intelligent, have been the most active 
rebels.”21 
To sum up this text Beyond Massa Management in the British Caribbean 1770- 
1834, it keeps with a revisionist perspective. “History is written by the victors” Winston 
S. Churchill. The above quote simply stated explains that the history one reads often is 
the reflection on one person from the past; the superior class or the victors. “History 
books mainly reflect the involvement of men.”22 “Caribbean books neglected women 
because early historians looked at colonisation, government, religion, trade and war fare, 
activities men were more involved in. Also some historians felt that women’s issues did 
not merit inclusion and where women could have been included, such as slave uprisings, 
their contributions were ignored.”23 As a result the voice of women has always been 
hushed. Dr. John F. Campbell gives voice to the voiceless. His book acts as a 
ventriloquist as women who are always seen and never heard are give a listening ear. He 
show the exploitation of the enslaved but women rather. Being voiceless was not unique 
to enslave African women but to White women also. The title gives way to this 
21 Campbell, Beyond Massa, 81. 
22 Nigel Sadler, Women and their forgotten role in slavery. 
23 Nigel Sadler, Women and their forgotten role in slavery.
Mc Dowell 
8 
revisionist perspective, this is as the title “Beyond Massa” simply means ‘Beyond the 
master” 
In his book he gives voice to white women as they “played a part in this diffused 
power struggles.”24 Women were seen as the “gentler sex”. The absentee owner of 
Golden Grove Chaloner Arcedekne mother Mrs. Arcedekne and her sister had a say on 
what took place on the plantation. “ . . . advise with your mother whether I should . . . she 
desired me not”25 the dominance of Mrs. Arcedekne’s “did not only relate to matters on 
the estate, but in the wider society she was able to hold sway and impose her will.”26 John 
F. Campbell gives women in his book a chance to be heard and more or less to be 
observed under the same light as men. 
Beyond Massa Management in the British Caribbean 1770-1834 gives an account 
of the experiences faced by the enslaved during slavery. It relates to the identity of the 
Caribbean, which is characterized by a history of struggle. The book gives an in-depth 
insight into the experiences and challenges that the enslaved women as well as the white 
women faced. The book was rather satisfying in its entirety and was worth the two 
hundred and fifty dollars it cost. In addition this book gives profound knowledge on the 
past in respect to Sugar Production and allows one to become aware of the 
courageousness and determination on the enslaved. 
24 Campbell, Beyond Massa, 93. 
25 Campbell, Beyond Massa, 96. 
26 Campbell, Beyond Massa, 97.
Mc Dowell 
9 
Bibliography 
Adi, Hakim. “Africa and the Transatlantic Slave Trade”. 
(an analysis) last updated May 10th 2012. 
Alexander, Adair. “Women in slavery the final project”. 
(http://www.youtube.com/watch?v=ai97Yk7-xjE 
Campbell, John F. Beyond Massa Management in the British Caribbean 1770-1834. 
(United Studies: Calaloux Publications, 2012.) 
Roberts, Justin. Slavery and the Enlightenment in the British Atlantic , 1750- 
1807. (Cambridge University Press, July 2013.) 
Rule, Karen Louise Thomas Thistlewood and Women Slaves. (University of 
Canterbury 1994) 
Sadler, Nigel. “Women and their forgotten role in slavery”. 
Williams, Eric. Capitalism & Slavery. (Ian Randle Publishers, 2005.)

Book report on Beyond Massa

  • 1.
    Mc Dowell 1 FOUN 1101 Caribbean Civilisation 14th November 2014. The eighteenth century Caribbean can be considered as a period of agricultural dictatorship. Caribbean gold came in the form of sugar, an agricultural entity. At this time in the region, sugar production was characterized by enslavement. This essay would serve as a book report on Beyond Massa Management in the British Caribbean 1770-1834. This book was written by John F. Campbell, who is currently a lecturer at the University of the West Indies – St. Augustine. This book generally discusses or looks at Sugar Production at every level in the eighteenth century. The book has its settings mainly on the Golden Grove Plantation in Jamaica. The text consisted of seven chapters, a soft cover and cost two hundred and fifty dollars. Issues that would be discussed throughout this essay is as follows; enslavement, gender, human resource strategies/policies and revisionism. Beyond Massa Management in the British Caribbean 1770-1834 goes straight to the point of enslaved African labor. To get the ball rolling on slavery, one must understand the types of slavery involved and also that in referring to the word slave reference is being made to the word servitude. In traditional African society, “Africans could become slaves for punishment, for crime, as payment of family debt[s], or most common of all, being captured as prisoners of war”1. In this particular type of slavery the Africans grew in, understood, accepted and were still considered human. The slavery that 1 Africa and the Transatlantic Slave Trade, an analysis by Dr. Hakim Adi, last updated on 10th May 2012.
  • 2.
    Mc Dowell 2 existed in the eighteenth century Caribbean was called chattel slavery and it saw the enslaved as objects. “The word Chattel in its legal context simply mean property”2. There is a common belief that slavery was due to racism. Although this text focuses of enslaved African labor, mention must be made that “unfree labour in the New World was brown, white, black, yellow.”3 “The reason for slavery, wrote Gibbson Wakefield, are not moral, but economical circumstances; they relate not to vice and virtue but to production” hence “slavery was not born of racism: rather was the consequence of slavery”4. Therefore the reason for enslaved African labor is simple. Africans were best suited for the climate as the one they experience in Africa was similar to that of the Caribbean and also the type of work to be done could easily be maneuvered by the Africans. The robust built of the Africans made it certain that, “one Negro was worth four Indians.” 5 Plantations were managed under a strict hierarchy of control. As a result the enslaved populations were divided into groups or gangs that facilitated the day to transactions of the estate. The gang a person was placed in either one or the other was dependent on their “physical prowess”. The first gang was considered the “backbone of the labor force”6. The persons in this gang were arguably the most valued as they were in the best of health and able to provide the quality of work the land demanded. The second gang “generally consisted on children”, “… depending on the health of the child or the strength of the plantations’ force of field hands, children were allowed a longer time to 2 John Campbell - Beyond Massa Management in the British Caribbean 1770-1834. 3 Eric Williams – Capitalism & Slavery, 06. 4 Williams, Capitalism & Slavery, 06. 5 Williams, Capitalism & Slavery, 07. 6 Campbell, Beyond Massa, 30.
  • 3.
    Mc Dowell 3 physically mature in the grass gang.”7 “Gender was an important determinant in the experience of a slave, Slave women were subject not only to exhaustive work routines and punishment, but also to sexual exploitation and the extra burden of reproduction.”8 Beauty was a curse bestowed upon some of the enslaved women. As a result of beauty, men who were superior to them would forcefully have sex with them. It was a trend that women were raped during the middle passage. This trend continued, where their masters would take advantage of them. In the Caribbean eighteenth century slavery as previously stated was known to be “chattel slavery”. In this type of slavery the master advocated that the body of these enslaved women were under his control, hence he can do as he pleased with them. These women who were repeatedly raped and were “seen as object of pleasure.”9 Apart from women being used as objects of sexual pleasure, the rape of these women was used to undermine the husbands making the bold statement that they (the husbands) are powerless in the system of slavery. Women in slavery were also housekeepers. Although better clothed and better fed, they were always under the watchful eyes of the master. Under the eyes of the master anything that didn’t appeal or went against what the master wanted resulted in forms of punishment for the women. Sex was also used as a punishment. Although subjected to regular punishment these women could have revenge on the master by poisoning him. 7 Justin Roberts, Slavery and the Enlightenment in the British Atlantic, 1750-1807. 8 Karen Louise Rule, Thomas Thistlewood and women slaves. 9 Adair Alexander, Women in slavery the final project.
  • 4.
    Mc Dowell 4 Women were also use for their reproductive function. “I have bot [bought] 20 young Ebo women . . . & I keep them at the place where they have always been & have a person to attend them constantly…”10 This clearly speaks of plans to use women as a means of increasing labor through productivity. Later incentives were given to women who were successful in their pregnancies, “Those women who produced living births were to receive rewards.”11 Women who were fortunate enough to have live births constantly lived in fear. When children were forcibly taken from their mother and sold these fear were now a reality. As a result women were Emotionally and mentally traumatized. Making reference to the movie Twelve Years a slave directed by Steve McQueen, a woman who was sold into slavery with her children, endured emotional and mental trauma as her children were sold to a different plantation. Not aware of how her children were, where they were and what was being done to them plagued her mind. This reference serves as an example to show how the enslaved women felt. As for men, slavery was equally as devastating. Both men and women were apart of the first gang which did the field work which was inclusive of, “land clearance, hoeing, planting, reaping of canes and the manual work in the refinery.”12 Of course men had harder work than women. William Beckford remarks “a negro man is purchased for trade or cultivation and different process of the cane however there were only two roles women could efficiently perform within either the house, with its several departments and the suppose indulgencies, or the field with its exaggerate labours.” Men were seen as more valuable to the plantations than women, “. . . you want Men infinitely more than 10 Campbell, Beyond Massa, 34. 11 Campbell, Beyond Massa, 114. 12 Campbell, Beyond Massa, 30.
  • 5.
    Mc Dowell 5 Women, for there are many things which Women cannot do as cutting Copperwood, Wainmen, Boilers, Distillers, Strokers, Mulemen etc.”13 Positions such as “boilerman” were given to the enslaved man. He who determined “the critical point that would yield the most sugar crystals.” This was very dangerous as the sugar may have pitched from the pot to the skin of the enslaved, severely burning him. Men were “slave drivers”. In this they look down upon the other enslaved Africans. Adding insult to injury not only were they in charged of the enslaved (e.g gangs of field slaves) they even had permission or the authority to whip these people. Seeing the Africans as they were a resource or a bridge that linked them (the masters) to the profit lands, they realized that in order to maximize production the slave initially had to be treated better. Hence the Amelioration policy and Consolidated Act were set up to ensure that the Africans were treated better. The Amelioration policy was” geared toward easing the workload of enslaved labor, to maintain its health and to prolong its life…” In this the enslaved were regarded as “its” which is exactly what the masters saw them as “its”. They were the “its” that were the reason for profits. Human Resource Management polices or strategies were a hoax. “Hard human resource management is an employee management system in which workers are considered a resource that needs to be controlled in order to achieve the best competitive advantage.”14 In order to effectively implement human resource policies it meant that a system had to be implanted to have the slaves under the control of the master. As stated earlier this system was Chattel Slavery. “While it was true that the planter had control of their (enslaved) bodies through 13 Campbell, Beyond Massa, 52. 14 Cambridge Business Dictionary.
  • 6.
    Mc Dowell 6 the slave mode production they were determined that the planter would not be able to control their minds.”15 With a mind set on what would be tolerated and what would not it would not be longer before the enslave population began to revolt or resist the system forced upon them. Soon the planters were aware that profits lay in the labour force. The Human resource aspect on the plantations was a hoax designed under the pretense of making the enslaved life better in an effort of maximizing profits for the master. “The association of punishment and reward was an important human resource management strategy of white management.”16 Hence the enslaved were given perks, “flogging wasn’t to be administered out of vexation” and “whites were given additional perks.”17 A human resource strategy used by the white managers was the implementation of elite enslaves. These slaves were trusted “by the management if only because it occupied the lower managerial positions originally intended for white people.”18 It may arguably be said that these elite slaves were traitors. It seemed as though the word slave didn’t define them, only the word elite. These slave loyalty changed from their people to their masters and hence women and men alike carrying information of planned uprising to the masters. “In 1675 in Barbados, a house elite named Fortuna, reported to her master rumors she had heard about a planned uprising by a group of Coromantee Negros . . .”19 Elite slaves were also apart of field work. Obviously some were hurt to perform the duties of “brutal floggings upon other enslaved people”20 some may have not have hesitated as if the refused they themselves were at risk of being whipped. 15 Campbell, Beyond Massa, 20 16 Campbell, Beyond Massa, 77 17 Campbell, Beyond Massa, 54 18 Campbell, Beyond Massa, 75 19 Campbell, Beyond Massa, 76 20 Campbell, Beyond Massa, 77
  • 7.
    Mc Dowell 7 Although as previously stated some of the enslaved loyalty resided with their master, others loyalty was to themselves and their people. Some of these elite slaves were apart of uprising, revolts and much sabotage on the plantations. This was their cry to make the planters know that their “incentive” to “pacify them” generally worked in favor of the enslave and against the white management. “It is a very remarkable fact that the most confidential slaves, and consequently the most intelligent, have been the most active rebels.”21 To sum up this text Beyond Massa Management in the British Caribbean 1770- 1834, it keeps with a revisionist perspective. “History is written by the victors” Winston S. Churchill. The above quote simply stated explains that the history one reads often is the reflection on one person from the past; the superior class or the victors. “History books mainly reflect the involvement of men.”22 “Caribbean books neglected women because early historians looked at colonisation, government, religion, trade and war fare, activities men were more involved in. Also some historians felt that women’s issues did not merit inclusion and where women could have been included, such as slave uprisings, their contributions were ignored.”23 As a result the voice of women has always been hushed. Dr. John F. Campbell gives voice to the voiceless. His book acts as a ventriloquist as women who are always seen and never heard are give a listening ear. He show the exploitation of the enslaved but women rather. Being voiceless was not unique to enslave African women but to White women also. The title gives way to this 21 Campbell, Beyond Massa, 81. 22 Nigel Sadler, Women and their forgotten role in slavery. 23 Nigel Sadler, Women and their forgotten role in slavery.
  • 8.
    Mc Dowell 8 revisionist perspective, this is as the title “Beyond Massa” simply means ‘Beyond the master” In his book he gives voice to white women as they “played a part in this diffused power struggles.”24 Women were seen as the “gentler sex”. The absentee owner of Golden Grove Chaloner Arcedekne mother Mrs. Arcedekne and her sister had a say on what took place on the plantation. “ . . . advise with your mother whether I should . . . she desired me not”25 the dominance of Mrs. Arcedekne’s “did not only relate to matters on the estate, but in the wider society she was able to hold sway and impose her will.”26 John F. Campbell gives women in his book a chance to be heard and more or less to be observed under the same light as men. Beyond Massa Management in the British Caribbean 1770-1834 gives an account of the experiences faced by the enslaved during slavery. It relates to the identity of the Caribbean, which is characterized by a history of struggle. The book gives an in-depth insight into the experiences and challenges that the enslaved women as well as the white women faced. The book was rather satisfying in its entirety and was worth the two hundred and fifty dollars it cost. In addition this book gives profound knowledge on the past in respect to Sugar Production and allows one to become aware of the courageousness and determination on the enslaved. 24 Campbell, Beyond Massa, 93. 25 Campbell, Beyond Massa, 96. 26 Campbell, Beyond Massa, 97.
  • 9.
    Mc Dowell 9 Bibliography Adi, Hakim. “Africa and the Transatlantic Slave Trade”. (an analysis) last updated May 10th 2012. Alexander, Adair. “Women in slavery the final project”. (http://www.youtube.com/watch?v=ai97Yk7-xjE Campbell, John F. Beyond Massa Management in the British Caribbean 1770-1834. (United Studies: Calaloux Publications, 2012.) Roberts, Justin. Slavery and the Enlightenment in the British Atlantic , 1750- 1807. (Cambridge University Press, July 2013.) Rule, Karen Louise Thomas Thistlewood and Women Slaves. (University of Canterbury 1994) Sadler, Nigel. “Women and their forgotten role in slavery”. Williams, Eric. Capitalism & Slavery. (Ian Randle Publishers, 2005.)