This document discusses motivational theory and design strategies to motivate positive behavior change. It covers key theories around intrinsic and extrinsic motivation, and the psychological needs of autonomy, mastery, belonging and fun. Design strategies are proposed to harness inertia, enable personalization and goal-setting, cultivate reflection and belonging, facilitate competition and scaffold success. The document concludes with an interactive exercise where attendees develop research plans for clients seeking behavior change in their target audiences.
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...Dr. Natalie Petouhoff
This keynote at TWDI in NYC (http://tdwichapters.org/newyork) we explored who will lead the Social Media and Big Data Revolution -- IT or The Lines of Business (Marketing, Sales, Customer Service...)
Behind the scenes of the business potential of social media, another revolution is happening in IT departments. Social Media and other Big Data applications are provoking a tidal wave of new platforms, new development, and radical innovations in the creation of data, as well as the management and delivery of data. These trends are overwhelming the traditional approaches to data management and warehousing.
I presented the view that perhaps IT could help the lines of business by helping them understand how to apply these new types of software to their business. This means that IT would need to work very closely with the lines of business in understanding their business goals - like increase in awareness, leads, lead conversion rates, sales, customer loyalty, referrals, advocacy and loyalty.
Along with myself, Dr. Edouard Servan-Schreiber --Director for Solution Architecture at MongoDB, presented the his point of view on this topic.
I've included not only my 7 Steps for Executive Success, but I have also included some of the vendors that IT could be helping the lines of business choose to help them reach their goals.
Whether its social media monitoring with software applications like Crimson-Hexagon or Fan Engagement and social media ROI platforms like Manumatix, there is tremendous value in these new applications.
The issue is that CEOs are pushing the decisions down into the lines of business. Never before have they had to really understand software to this extent. IT used to be in charge of software platforms and choices. With SaaS the line of businesses are making their own choices. Perhaps though, this additional responsibility of sifting through all the various types of software and choosing the best ones to reach the business goals could be a shared responsibility for IT and the lines of business.
What's your thought's on who should lead the Social Media and IT Big Data Revolution?
@drnatalie
www.drnatalinews.com
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative BehaviorsFlevy.com Best Practices
More Information:
https://flevy.com/browse/flevypro/nudge-theory-key-challenges-3895
Changing the behaviors of people is the foremost issue with every transformation initiative.
Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps understand and change human behavior, by analyzing, improving, designing, and offering free choices for people, so that their decisions are more likely to produce helpful outcomes for the others and society in general.
Nudge theory helps reform existing (often extremely unhealthy) choices and influences on people. The theory is quite effective in curtailing resistance and conflict resulting from using autocratic ways to change human behavior. The model promotes indirect encouragement and enablement — by designing choices which encourage positive helpful decisions — and avoids direct enforcement. For instance, playing a ‘room-tidying’ game with a child rather than instructing her/him to tidy the room; improving the availability and visibility of litter bins rather than erecting signs with a warning of fines.
Organizations are increasingly using behavioral economics to optimize their employee and client behavior and well-being. Nudge units or behavioral science teams are being set up in the public and corporate sectors to influence people to address pressing issues. For instance, to increase customer retention by changing the language of support center staff to motivate customers to consider long-term benefits of a product; or to make employees to follow safety procedures by placing posters of watching eyes to remind them of the criticality of the measure.
An effective Nudge initiative necessitates much more than deploying a few experts in heuristics and statistics. The senior leadership should lay out a conducive environment for successful behavioral transformation. This entails assisting the Nudge unit to focus, place it appropriately, create awareness, train and de-bias people, implement effective rewards, and follow high ethical standards.
The leadership needs to think about and prepare to tackle 6 key challenges Nudge units face when implementing effective behavioral transformation initiatives:
What should be the focus of the Nudge unit?
Should the Nudge unit be placed at the headquarters or at the business unit level?
Which resources be made part of the Nudge unit?
What are the critical success factors to consider for the unit?
How to communicate the results and early wins?
What should be done to tackle skepticism and resistance to change?
Got a question about this presentation? Email us at support@flevy.com.
Gual Barwell - Holler, Christian Bartens - Datalicious, Barry Mowszowski - Starcom. Spoke at a NSW Youngbloods' event coined 50 Shades of Grey at Holler Sydney. In an effort to shed light on what big data means to the media and creative industries. How we can improve our consultative approach with clients to enhance their data programs as well as better leverage data to create quantifiable media and creative insights.
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...Dr. Natalie Petouhoff
This keynote at TWDI in NYC (http://tdwichapters.org/newyork) we explored who will lead the Social Media and Big Data Revolution -- IT or The Lines of Business (Marketing, Sales, Customer Service...)
Behind the scenes of the business potential of social media, another revolution is happening in IT departments. Social Media and other Big Data applications are provoking a tidal wave of new platforms, new development, and radical innovations in the creation of data, as well as the management and delivery of data. These trends are overwhelming the traditional approaches to data management and warehousing.
I presented the view that perhaps IT could help the lines of business by helping them understand how to apply these new types of software to their business. This means that IT would need to work very closely with the lines of business in understanding their business goals - like increase in awareness, leads, lead conversion rates, sales, customer loyalty, referrals, advocacy and loyalty.
Along with myself, Dr. Edouard Servan-Schreiber --Director for Solution Architecture at MongoDB, presented the his point of view on this topic.
I've included not only my 7 Steps for Executive Success, but I have also included some of the vendors that IT could be helping the lines of business choose to help them reach their goals.
Whether its social media monitoring with software applications like Crimson-Hexagon or Fan Engagement and social media ROI platforms like Manumatix, there is tremendous value in these new applications.
The issue is that CEOs are pushing the decisions down into the lines of business. Never before have they had to really understand software to this extent. IT used to be in charge of software platforms and choices. With SaaS the line of businesses are making their own choices. Perhaps though, this additional responsibility of sifting through all the various types of software and choosing the best ones to reach the business goals could be a shared responsibility for IT and the lines of business.
What's your thought's on who should lead the Social Media and IT Big Data Revolution?
@drnatalie
www.drnatalinews.com
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative BehaviorsFlevy.com Best Practices
More Information:
https://flevy.com/browse/flevypro/nudge-theory-key-challenges-3895
Changing the behaviors of people is the foremost issue with every transformation initiative.
Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps understand and change human behavior, by analyzing, improving, designing, and offering free choices for people, so that their decisions are more likely to produce helpful outcomes for the others and society in general.
Nudge theory helps reform existing (often extremely unhealthy) choices and influences on people. The theory is quite effective in curtailing resistance and conflict resulting from using autocratic ways to change human behavior. The model promotes indirect encouragement and enablement — by designing choices which encourage positive helpful decisions — and avoids direct enforcement. For instance, playing a ‘room-tidying’ game with a child rather than instructing her/him to tidy the room; improving the availability and visibility of litter bins rather than erecting signs with a warning of fines.
Organizations are increasingly using behavioral economics to optimize their employee and client behavior and well-being. Nudge units or behavioral science teams are being set up in the public and corporate sectors to influence people to address pressing issues. For instance, to increase customer retention by changing the language of support center staff to motivate customers to consider long-term benefits of a product; or to make employees to follow safety procedures by placing posters of watching eyes to remind them of the criticality of the measure.
An effective Nudge initiative necessitates much more than deploying a few experts in heuristics and statistics. The senior leadership should lay out a conducive environment for successful behavioral transformation. This entails assisting the Nudge unit to focus, place it appropriately, create awareness, train and de-bias people, implement effective rewards, and follow high ethical standards.
The leadership needs to think about and prepare to tackle 6 key challenges Nudge units face when implementing effective behavioral transformation initiatives:
What should be the focus of the Nudge unit?
Should the Nudge unit be placed at the headquarters or at the business unit level?
Which resources be made part of the Nudge unit?
What are the critical success factors to consider for the unit?
How to communicate the results and early wins?
What should be done to tackle skepticism and resistance to change?
Got a question about this presentation? Email us at support@flevy.com.
Gual Barwell - Holler, Christian Bartens - Datalicious, Barry Mowszowski - Starcom. Spoke at a NSW Youngbloods' event coined 50 Shades of Grey at Holler Sydney. In an effort to shed light on what big data means to the media and creative industries. How we can improve our consultative approach with clients to enhance their data programs as well as better leverage data to create quantifiable media and creative insights.
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
Bilbao Innovation Park in collaboration with Oberri and the Global Innovation Academy has organized this training on Innovation and Design Thinking in Health, Healthcare and Wellness. Dates are 1-3 July 2012 and it will take place in Bilbao.
Introduction to design thinking and it's reference to (innovation) management. A presentation handout for my fellow students at Zeppelin University in 2009. The presentation can be found here: http://www.slideshare.net/janschmiedgen/design-thinking-7804533.
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Introduction to a methodology and mindset @ Design Thinking Week Warsaw 2015, Centrum Zarządzania Innowacjami i Transferem Technologii Politechniki Warszawskiej
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
Bilbao Innovation Park in collaboration with Oberri and the Global Innovation Academy has organized this training on Innovation and Design Thinking in Health, Healthcare and Wellness. Dates are 1-3 July 2012 and it will take place in Bilbao.
Introduction to design thinking and it's reference to (innovation) management. A presentation handout for my fellow students at Zeppelin University in 2009. The presentation can be found here: http://www.slideshare.net/janschmiedgen/design-thinking-7804533.
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Introduction to a methodology and mindset @ Design Thinking Week Warsaw 2015, Centrum Zarządzania Innowacjami i Transferem Technologii Politechniki Warszawskiej
Build an Innovation Engine in 90 Days Webinar
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By Scott D. Anthony and David Duncan
Today's innovators face a dilemma: Ad hoc innovation efforts like hack-a-thons are easy to do but rarely pay off. Yet building large-scale innovation functions can require big change and take time to produce major results.
There's an intermediate option: The "minimum viable innovation system" - a reliable and repeatable innovation capability that can be up and running in 90 days.
In this webinar Innosight's Scott D. Anthony and David Duncan, coauthors of the new Harvard Business Review article "Build an Innovation Engine in 90 Days," share how to build a lean and mean innovation system in your organization.
Tapping into Employees Wisdom by Scott WilderEdelman Digital
Originally presented at Webguild conference. Focuses on the importance of Employee engagement and it’s impact on a company’s success with Digital engagement.
Originally presented at Webguild conference. Focuses on the importance of Employee engagement and it's impact on a company's success with Digital engagement
What makes a strong Intuit innovation culture Michael Kalika
This presentation is about Intuit innovation culture that includes topics like Intuit innovation journey, customer obsession, design thinking, learning from failures and autonomy, mastery and purpose.
This Emotional Signature® research reveals the emotions people feel when using social media; what they desire and what drives value. We also reveal the ‘subconscious experience’ people have using social media and the messages intentionally or unintentionally people are giving in social media. Finally, we will discuss how organizations are making a huge mistake in the way they are designing their social media experiences and make recommendations of what they need to do.
This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.
Change Management - Stop Talking About What You Do And Start Talking About Wh...Tim Creasey
Prosci change management webinar - "stop talking about what you do and start talking about what you deliver." Delivering live twice this week - Sept 3 at 11AM EDT and Sept 4 at 4PM EDT. Register to join us: http://www.change-management.com/webinars.htm
http://www.linkedin.com/in/timcreasey/
@timcreasey
This presentation provides a cursory review of business practices in the United States. For Hispanics wishing to open a business in the USA this information is invaluable and only the starting point. The opposite is works for Anglo-Americans with a desire to understand the Hispanic culture a bit better.
In an earlier Linkage webinar delivered by Lonney Gregory, we explored behaviors to develop an innovative mindset and stimulate creativity. We believe in order to stay ahead of the competition, individuals and teams must be creative and innovative. And while that is true, creativity and innovative behaviors alone won’t guarantee innovation initiatives will succeed. But what if you could hedge your bets on innovation and increase the likelihood of success; would you do it? In addition to engaging in ways of thinking that inspire breakthroughs, repeatable organizational processes, cultural adaptations, and clearly defined approaches for integrating it all, including handling risks, will significantly increase the likeness of success for innovation in your organizations. This next session on innovation will introduce three basic concepts that lead toward successfully enabling an innovation capable organization; one that drives innovation throughout the organization.
In this session, participants learn about:
1. Identifying market opportunities using one of the most profound approaches for understanding what consumers and non-consumers want by defining what Clayton Christensen calls the “Job to be Done”
2. How to lead ultra-productive solution seeking sessions based upon the world famous IDEO Design Thinking methodology.
3. Applying principles to overcome what Steven Shapiro calls the performance paradox and for growing high performance teams.
How do successful people become successful? What high achievers do to achieve? Is there a little secret with success or success is mere luck? These are the questions this summary presentation takes a shot at.
Pete Williams Deloitte Centre for the Edge #SMDU 2013Bluewire Media
Pete Williams, CEO of The Centre for The Edge (Australia) gave this presentation at Social Media Down Under 2013 about the Future of Social Media in Australian Business.
Presentation on gaining traction and building results using social media as a channel internally for corporate communications and training. Delivered at SAS event in December 2011
Transformation Powered by Workday can be achieved virtually. In this guide, learn important principles to make the virtual experience as effective as a physical meeting, including tips for engaging people and building trust.
Make this interesting – maybe a quick hand sketch or mock up of a screen shot of a bank site – then show images of how it might look with this idea implemented
Cheema and Soman (2009) found that earmarking savings in
From nudge blog
Make this interesting – maybe a quick hand sketch or mock up of a screen shot of a bank site – then show images of how it might look with this idea implemented
Cheema and Soman (2009) found that earmarking savings in
From nudge blog
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.
Especially important to dig into this. Not just about social networking and bulletin boards.
People are motivated by the positive feelings generated by groups: Baumeister and Leary 1995: In-group rewards are higher, even when groups are created via lottery. Negative experiences bring people together (electric shock = tighter group), and the fact that we bond with our rivals shows a deep need for this. Divorce isn’t an end to a relationship, it’s a change.
But also the need to have actions witnessed and validated by others: showing off and strengthening status in a group (The Alamo example from Leary Risking Life and Limb
Also relates to both Mastery and Autonomy: Kids who are encouraged to learn something to teach others do better; medical school see one, do one, teach one method; being autonomous is in direct relation to being part of a group
“Need to belong also can be understood on the basis of a fundamental interpersonal relations orientation, which suggests three basic needs underlie people's group-seeking behavior: inclusion, which pertains to the need to belong to or include others in a circle of acquaintances; affection, or the need to love or be loved by others; and control, which encompasses the need to exert power over others or give power over the self to others (Schutz 1966). Joining SNS can meet all three of these needs; specifically, people may join user-generated content sites such as Facebook to remain "in the loop" and maintain relationships with friends and others, irrespective of time and physical space.”
http://jiad.org/article100
The Alamo: http://persweb.wabash.edu/facstaff/hortonr/articles%20for%20class/Leary%20risking%20life%20and%20limb.pdf
Helps lessen intensity in adverse conditions, keeps people going long enough to get the positive feedback loop
Mihaly Chiksentmihaly and flow theory: got to get into a trance. You get there by not over thinking, often physical, but non-physical states (music) are often someone exploring for fun, sense of rhythm is important
Exploit the desire for Order (or flipped, people love puszzles):
http://architectures.danlockton.co.uk/2008/06/13/exploiting-desire-for-order/
The VW trash can/dancing keyboard thingy
http://architectures.danlockton.co.uk/2008/07/17/richard-thaler-at-rsa/
For enabling reflection:
http://www.danpink.com/archives/2010/04/stairway-to-motivational-heaven
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.
if your personal health care has an effect on someone else's health, are you more likely to take care of yourself? if every time you work out, a starving child in a third world country gets food, will you work out more?
for the motive to realize one's full potential. In his view, it is the master motive—indeed, the only real motive a person has, all others being merely manifestations of it. However, the concept was brought to prominence in Abraham Maslow's hierarchy of needs theory as the final level of psychological development that can be achieved when all basic and mental needs are fulfilled and the "actualisation" of the full personal potential takes place.
Pink has a good example of this too --
I always think of these Nike shoes you can customize online – pulled a screen shot of wii fit yoga where it looks like you can customize which positions you do and in what order. Personalization can be simple or complex – but if I set up my yoga routine the way I like it, I’m more likely to actually do it. I decide the length of time, the difficulty etc. Of course, missing here is the belonging. Just because I set it up, doesn’t mean I’ll do it – I don’t have a class to attend – maybe invite a friend over to encourage discipline.
I always think of these Nike shoes you can customize online – pulled a screen shot of wii fit yoga where it looks like you can customize which positions you do and in what order. Personalization can be simple or complex – but if I set up my yoga routine the way I like it, I’m more likely to actually do it. I decide the length of time, the difficulty etc. Of course, missing here is the belonging. Just because I set it up, doesn’t mean I’ll do it – I don’t have a class to attend – maybe invite a friend over to encourage discipline.
Autonomy and goal setting – I set my own goals so I should be able to achieve them
Autonomy and goal setting – I set my own goals so I should be able to achieve them
This relates to a sense of mastery and improvement.
This relates to a sense of mastery and improvement.
Asymmetrical relationships
Earned status
Yelp
Amazon
Offer virtual support
Babycenter.com
Blog about a couple reducing their debt http://www.moneyrelationship.com/
Facebook training apps
We set up a study to catch people when they were not in bed, on the phone, in the bathroom or with visitors. Reminder would go off based on series of rules – if not “busy”, unless it is close to the end of the effective window for taking pills.
We set up a study to catch people when they were not in bed, on the phone, in the bathroom or with visitors. Reminder would go off based on series of rules – if not “busy”, unless it is close to the end of the effective window for taking pills.
Get example from Nudge book http://peer.tamu.edu/curriculum_modules/properties/module_5/emphysema.htm
Spoke with doctors in the UK about patient compliance. They said they have little/no luck regarding quitting smoking – patients don’t care about 40 years down the road, they care about the nicotine craving right now, show immediate negative effects i.e., loss of lung capacity, can’t play soccer with kids,etc.
Get example from Nudge book http://peer.tamu.edu/curriculum_modules/properties/module_5/emphysema.htm
Spoke with doctors in the UK about patient compliance. They said they have little/no luck regarding quitting smoking – patients don’t care about 40 years down the road, they care about the nicotine craving right now, show immediate negative effects i.e., loss of lung capacity, can’t play soccer with kids,etc.
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.
Design doesn’t have to be about a product, it can be a service, a package, a web site, or software or even an experience. The important thing is that the research informs whatever the “it” is – the following strategies can be put in place regardless of the size or shape of the deliverable.