Kimberly Kanary is a communications expert with over 15 years of experience in corporate communications, public relations, crisis communications, internal communications, social media strategy, and investor relations. She has held leadership roles at several large companies and currently serves as Vice President of Corporate Communications at Associated Estates Realty Corporation, where she oversees all internal and external communications functions.
TDD is the elengant way of designing software. People scares from it so much, because software design is hard and it requires discipline. In this talk, I tried to describe what TDD is from software design perspective.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
The Digital Media MBA Summit is a collaborative annual summit organised by MBA students from Judge Business School (Cambridge), Manchester Business School and Said Business School (Oxford).
This year the summit will be held on 7th of May in London.
The mainstream phenomenon of Social Media looks set to radically change the way businesses communicate. With corporations, global brands, governments, and newspapers embracing blogs and Twitter feeds as key elements in their communication strategies, Social Media is definitely no longer a fad.
The Digital Media MBA Summit 2010 will bring together industry experts from around the world to share their knowledge on this area and also explore interesting case studies. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
TDD is the elengant way of designing software. People scares from it so much, because software design is hard and it requires discipline. In this talk, I tried to describe what TDD is from software design perspective.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
The Digital Media MBA Summit is a collaborative annual summit organised by MBA students from Judge Business School (Cambridge), Manchester Business School and Said Business School (Oxford).
This year the summit will be held on 7th of May in London.
The mainstream phenomenon of Social Media looks set to radically change the way businesses communicate. With corporations, global brands, governments, and newspapers embracing blogs and Twitter feeds as key elements in their communication strategies, Social Media is definitely no longer a fad.
The Digital Media MBA Summit 2010 will bring together industry experts from around the world to share their knowledge on this area and also explore interesting case studies. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
iMiller Public Relations - International Public Relations for Telecom CompaniesIlissa Miller
The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it. www.imillerpr.com
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
iMiller Public Relations - International Public Relations for Telecom CompaniesIlissa Miller
The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it. www.imillerpr.com
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
1. Kimberly Kanary
Communications expert with proficiency in corporate communications,
public and media relations, crisis communications, internal
communications, community relations, marketing communications,
social media strategy and investor relations.
3. Education
Baldwin-Wallace College
Bachelor of Arts Speech Communication,
Magna cum Laude, 2000
Bowling Green State
University
Master of Arts Communication Studies,
Summa cum Laude, 2002
5. Experience – 2000-2008
National MS Society
Communications Consultant
Schill Landscaping & Lawncare
Internal Communications Manager Work experience from 2000 – 2008.
Expertise developed in corporate
J.M. Smucker Company communications, public relations,
Corporate Communications & media relations, crisis
Community Initiatives Supervisor
communications, internal
Associated Estates Realty
communications and investor
Corporation relations.
Corp. Comm. & IR Manager
National City Corporation
Assistant VP, Retail (Internal)
Communications
6. Experience – 2000-2008
National MS Society
Communications Consultant In 2000, career commenced from an
internship at the Ohio Buckeye
Chapter of the National Multiple
Schill Landscaping & Lawncare
Internal Communications Manager
Sclerosis Society.
Went on to work for the Northwest
J.M. Smucker Company
Corporate Communications &
Ohio Chapter following undergrad
Community Initiatives Supervisor and during graduate school, where
responsibilities were focused on
Associated Estates Realty external communications, including
Corporation being the chapter spokesperson and
Corp. Comm. & IR Manager
conducting everything from in-
service training seminars to business
National City Corporation
Assistant VP, Retail (Internal) presentations, and more.
Communications
7. Experience – 2000-2008
National MS Society
Communications Consultant
Schill Landscaping & Lawncare
Internal Communications Manager
After graduate school, joined Schill
Landscaping and Lawncare, Inc.
J.M. Smucker Company
Corporate Communications &
Community Initiatives Supervisor Focused on implementing internal
communications programs and
Associated Estates Realty enhancing existing initiatives.
Corporation
Corp. Comm. & IR Manager
National City Corporation
Assistant VP, Retail (Internal)
Communications
8. Experience – 2000-2008
National MS Society In 2003, joined The J.M. Smucker
Communications Consultant Company.
Was hired as the Public Relations
Schill Landscaping & Lawncare
Internal Communications Manager
Coordinator and promoted in just over
a year to Corporate Communications
and Community Initiatives Supervisor.
J.M. Smucker Company
Corporate Communications &
Community Initiatives Supervisor In this role, served as one of two
spokespersons worldwide.
Associated Estates Realty Responsible for corporate
Corporation communications, including media
Corp. Comm. & IR Manager relations and crisis communications,
as well as PR initiatives for the
National City Corporation
Assistant VP, Retail (Internal)
company’s core brands (Smucker’s,
Communications Jif, Crisco).
9. Experience – 2000-2008
National MS Society
Communications Consultant
Joined Associated Estates Realty
Corporation in 2005.
Schill Landscaping & Lawncare
Internal Communications Manager Assumed responsibility for the
department as the Manager of
J.M. Smucker Company Corporate Communications & Investor
Corporate Communications & Relations in 2006.
Community Initiatives Supervisor
Was recruited to National City; after a
Associated Estates Realty
Corporation year away, was recruited back to
Corp. Comm. & IR Manager Associated Estates as the Vice
President of Corporate
National City Corporation Communications (see slides 11 – 26).
Assistant VP, Retail (Internal)
Communications
10. Experience – 2000-2008
National MS Society
Was recruited to National City
Communications Consultant
Corporation in 2007.
Schill Landscaping & Lawncare Spent a year as the Assistant Vice
Internal Communications Manager President, Retail (Internal)
Communications before being
J.M. Smucker Company recruited back to Associated Estates.
Corporate Communications &
Community Initiatives Supervisor Responsible for strategic leadership
on key initiatives within the Retail
Associated Estates Realty
Corporation
division of the bank.
Corp. Comm. & IR Manager
Partnered with Business Banking
National City Corporation executive to disseminate key
Assistant VP, Retail (Internal) messages.
Communications
13. Responsibilities
Vice President of Corporate Communications
Recruited back to Associated Estates in 2008 as the VP of Corporate
Communications where responsibilities include all internal and external
communications, as well as select IR functions.
External Communications Internal Communications Investor Relations
Champions strategic,
Implemented Maintains certain investor
integrated communications
comprehensive internal relations and financial
program aimed at reputation
communications program, communications
management, including:
including: responsibilities, including:
Media relations (including
Electronic employee Responsible for annual
company’s first-ever media
newsletter; Intranet content report; oversight of proxy
training program); crisis
and activities; charitable process and annual
communications;
campaigns; employee meeting preparations;
comprehensive re-branding
recognition programs; financial (earnings,
initiative; corporate social
executive communications; dividends, etc.) releases;
media strategy; charitable
and more. and more.
giving program; and more.
14. Media Relations
Sample National, Regional, & Local Media Placements
Increased positive media placement by over 800% from
2007 to 2009
28. Awards & Accomplishments
2010 2009 2009 2007 1998
Recognition & Accomplishments
Expert Selected as Certified as Featured Phi Theta
speaker/ one of the a “Social as “One 2 Kappa –
presenter/ “15 to Media Watch” in International
panelist on Watch” Strategist” Inside Honor
a wide range from Society,
by Social Business
PR News,
of topics for December Media Magic Magazine, inducted in
multiple 2009 University, June 2007 1998
organizations October
since 2005 2009
33. Community Service
Board of Directors; Marketing & Communications
Committee Chair – Miss Ohio Scholarship Program
Long time
proponent of Former Board of Directors and Marketing &
philanthropic Communications Committee Chair – Valley Riding
initiatives
Former Communications Committee & MS
Ambassador – National Multiple Sclerosis Society