KidsArmor is a web browser designed for children, providing safety through filtering, education through research tools, and entertainment through a simple design and apps. It has a large, rapidly growing market of over 24 million children aged 6-12 in the U.S. KidsArmor will partner with established browsers to gain access through a prominent icon, overcoming barriers to entry. It performs well in competitive analyses and will provide business partners access to this untapped market through advertising, research studies, and sponsorships.

5. Competitive Analysis Legend 10= excellent, 1= poor Defendable competitive advantage 29 4 6 6 7 6 free Buddy Browser 35 8 9 8 8 5 not free Myweb Browser 32 6 6 6 8 6 free Kidrocket 47 9 9 9 10 10 free KidsArmor Total Design Educational Value Context Safety Access Price Kid’s Web Browsers

8. Revenue & Expense Total Revenue: $1,045,500 $475,500 $160,000 $145,000 $95,500 $75,500 $0 Advertising $275,500 $100,000 $80,500 $55,000 $40,000 $0 Research Studies & Commerce $295,000 $120,000 $90,000 $50,000 $35,000 $0 Sponsorships Total Year 4 Year 3 Year 2 Year 1 Startup Revenue Total Expense: $232,000 $7,000 $2,000 $2,000 $1,000 $1,000 $1,000 Licensing/ Trademark $150,000 $40,000 $40,000 $25,000 $25,000 $20,000 Marketing/ Advertising $75,000 $18,000 $20,500 $16,500 $10,000 $10,000 Operations/ Installation Costs Total Year 4 Year 3 Year 2 Year 1 Startup Expense