Trends in Digital Marketing

2. AI IN MARKETING
• ARTIFICIAL INTELLIGENCE WAVE WILL
TAKE OVER EVERY ASPECT OF YOUR
LIVES IN THE FUTURE. LITTLE DO WE
REALIZE, THE CHANGE HAS ALREADY
BEGUN. 60% OF INTERNET USERS HAVE
ALREADY INTERACTED WITH AN AI
CHATBOT FOR SOLVING QUERIES
ACROSS MULTIPLE APPS AND
WEBSITES.
• MOST OF THE CONTENT WE CONSUME
ON OUR SOCIAL MEDIA PLATFORMS IS
FINE-TUNED BY AIS TO MAKE OUR STAY
ENGAGED FOR LONGER! THIS
TECHNOLOGY IS SO AMAZING THAT IT
IS PROJECTED TO BE A $190 BILLION
INDUSTRY BY 2025 AND DIGITAL
MARKETERS HAVE AN AMAZING
OPPORTUNITY TO EXPLOIT THIS HI-
TECH TOOL.

3. AUGMENTED REALITY
• AUGMENTED REALITY IS AN
INTERACTIVE EXPERIENCE OF A
REAL-WORLD ENVIRONMENT WHERE
THE OBJECTS THAT RESIDE IN THE
REAL WORLD ARE ENHANCED BY
COMPUTER-GENERATED
PERCEPTUAL INFORMATION.
IT CONSISTS OF 3 BASIC FEATURES
• A COMBINATION OF REAL AND
VIRTUAL WORLDS
• REAL-TIME INTERACTION
• ACCURATE 3D REGISTRATION OF
VIRTUAL AND REAL OBJECTS

4. VOICE SEARCH OPTIMIZATION
• ACCORDING TO RESEARCH
BY REVIEW42 ON VOICE SEARCH, THEY
FOUND THAT 55% OF TEENAGERS USE
VOICE SEARCH EVERY DAY. THIS MASSIVE
ADOPTION BY THE ENTIRE GENERATION
SHOWS HOW POPULAR VOICE SEARCH IS
GOING TO GET IN THE FUTURE.
• THERE ARE A COUPLE OF REASONS WHY
VOICE SEARCH, A FEATURE WE ALL
RECEIVED WITH OUR SMARTPHONES
AROUND 2014, IS TAKING OFF IN A BIG WAY
THIS YEAR. FIRSTLY, THE INCREASING
ADOPTION OF SMART SPEAKERS. 20% OF
THE HOUSEHOLDS HAVE BOUGHT A SMART
SPEAKER SUCH AS AMAZON ALEXA OR
GOOGLE HOME. THE ADOPTION OF DEVICES
THAT ARE FULLY VOICE SEARCH
CONTROLLED IS A BIG INDICATOR OF HOW
PEOPLE HAVE STARTED TO GET
ACCUSTOMED TO THIS NEW BEHAVIOUR.

5. CHATBOTS
• CHATBOTS ARE CONSIDERED ONE OF
THE TOP DIGITAL MARKETING TRENDS IN
2022, THE AI-BASED TECHNOLOGY MAKES
USE OF INSTANT MESSAGING TO CHAT WITH
CUSTOMERS, AND WITH SITE VISITORS. IT IS
DESIGNED TO COMMUNICATE WITH
CUSTOMERS BY TEXTUAL OR AUDITORY
METHODS.
• BUSINESSES CAN LEVERAGE THE USE OF
CHATBOTS TO ENGAGE WITH CUSTOMERS.
SINCE THERE ARE PLENTY OF USERS
VISITING THE WEBSITE AT ONCE, IT
ADVANTAGEOUS TO HAVE A TECHNOLOGY
THAT ANSWERS HUNDREDS OF USERS AT
ONCE. THE BENEFITS OF HAVING
CHATBOTS ARE 24/7 CUSTOMER SERVICE,
INSTANT RESPONSES TO INQUIRIES, AND
ANSWERS TO SIMPLE QUESTIONS.

6. PERSONALIZATION
• IF YOU WANT TO OUTPERFORM YOUR
COMPETITORS AND WANT TO STAND OUT IN
THE MARKET, YOU MUST FOCUS ON
PERSONALIZING CONTENT, PRODUCTS,
EMAILS, ETC. PERSONALIZATION IS THE
NEXT BIG TREND THAT WILL SOON BECOME
AN INDUSTRY STANDARD.
ACCORDING TO RESEARCH BY INSTAPAGE,
• 63% OF CONSUMERS ARE ANNOYED WITH
THE FACT THAT BRANDS REPEATEDLY KEEP
BLASTING GENERIC ADVERTISING
MESSAGES.
• 80% OF CONSUMERS SAY THEY ARE MORE
LIKELY TO DO BUSINESS WITH A COMPANY
IF IT OFFERS THEM PERSONALIZED
EXPERIENCES.
• 90% OF CONSUMERS CLAIM THAT THEY
FIND PERSONALIZATION APPEALING.

7. AUTOMATED & PERSONALIZED
EMAIL MARKETING
• AS THE NAME IMPLIES, AUTOMATED EMAIL
MARKETING IS SENDING EMAILS TO YOUR
CUSTOMERS AUTOMATICALLY BASED ON
TRIGGERS OR SCHEDULES YOU SET.
• EMAILS HAVE ALWAYS BEEN THE MOST
RELIABLE CHANNEL OF DIGITAL MARKETING.
PROMOTIONAL EMAILS ARE AN AMAZING WAY
TO REACH OUT TO YOUR CUSTOMERS AND LET
THEM KNOW WHAT YOUR ORGANIZATION HAS
ACHIEVED OR ANY SALE YOU HAVE COMING
UP.
• YET DUE TO OVER USAGE OF MASS EMAIL
TACTICS, MOST PEOPLE HAVE STOPPED
RESPONDING TO PROMOTIONAL EMAILS.
PERSONALIZED EMAILS ARE A GREAT WAY TO
BRING BACK THE ATTENTION OF YOUR
CUSTOMER, AND CREATE A FAR MORE
ENGAGED CUSTOMER BASE.

8. GEOFENCING (LOCATION BASED MARKETING
• Geofencing is a location-based service marketing in
which an app or other software program uses radio
frequency identification (RFID), GPS, wi-fi, and cellular
data to provoke a targeted marketing action like a text,
social media advertisement, email, or an app notification.
When the mobile device enters or exits a geographic
boundary, it is known as geo-fence.
• According to increasingly.Com,
• Mobile ads with geofencing have double the CTR (click-
through-rate)
• Geofencing is adaptable with 92% of smartphones.
• 90% of sms are read within 3 minutes.
• 53% of shoppers visited a retailer after receiving a
location-based message.

9. QUORA MARKETING
• Quora has always been perceived as a question-and-answer
platform with very limited advertising or monetizing ability. Yet
experts like Neil Patel write lengthy answers there to gain
traction from audiences. This platform has become a recent
favorite of google, and digital marketers in 2022 need to
incorporate a comprehensive strategy around quora
• The charm of quora marketing is the fact that it is done by
individuals. Individuals carry more trust when compared to a
brand because there is a human touch to the interaction and the
audiences feel they are talking to a fellow person. This personal
connection is what makes quora such a great trend to follow in
2022 because the audiences are tired of listening to mass
marketing by brands. Individuals, answering people’s genuine
questions, makes marketing more genuine and trustable.

10. SOCIAL MEDIA STORIES
• In 2013, snapchat introduced ‘stories narrative of snaps
with a 24-hour life span that users could even share with
their friends. Later in 2016, instagram came up with ‘my
stories’, it was the first platform to adopt snapchat’s
success stories. Facebook adopted stories for its own
platform in 2017.
• Using micro-videos, content and images really help to
leverage the brand in real-time, which is a great way to
increase engagement among audiences that establishes the
authenticity of your brand. The brands should consider
having appropriate cta’s which will create a genuine
connection with the audience.