SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
Tyler Lane - Google Analytics Presentation - Denver SEO MeetupTyler Lane
Tyler's essential Google Analytic how to's, plus more.
Visit the below spreadsheet for corresponding items throughout the presentation.
https://docs.google.com/spreadsheets/d/1FdHE8CvDc-9BIq_jagRAqlCokyyzkitmY1VSZVCVMwU/edit?usp=sharing
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
Google Algorithm Updates & Top SEO Trends in 2018Shereen Badr
what happened in 2017 - Google Algorithm updates, new tools, functions and Top SEO Trends in 2018
Find my article for updates and top trends in 2018 on LinkedIn:
http://bit.ly/2lzTHnQ
Linkedin: /in/shereenbadreldeen/
Twitter: @shereen_badr
After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
Tyler Lane - Google Analytics Presentation - Denver SEO MeetupTyler Lane
Tyler's essential Google Analytic how to's, plus more.
Visit the below spreadsheet for corresponding items throughout the presentation.
https://docs.google.com/spreadsheets/d/1FdHE8CvDc-9BIq_jagRAqlCokyyzkitmY1VSZVCVMwU/edit?usp=sharing
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
Google Algorithm Updates & Top SEO Trends in 2018Shereen Badr
what happened in 2017 - Google Algorithm updates, new tools, functions and Top SEO Trends in 2018
Find my article for updates and top trends in 2018 on LinkedIn:
http://bit.ly/2lzTHnQ
Linkedin: /in/shereenbadreldeen/
Twitter: @shereen_badr
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Beauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...Rekha Kumari
Beauty Industry Proposal (gorgeouscosmos.com) PPT | Business Consultant Rekha Kumari Digital Marketing Professional.
How we can make a strategy to grow the business at the Beauty Industry.
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward.
Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue.
#ASW24
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
Think Like Google; How Brand Drives SEO: UnGagged 2015 Las VegasJonah Stein
Do your eyes glaze over when you hear Google tell us to “Make great content”? Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning? Jonah will show you how to think like Google, what Brand really is and what makes something great content.
Online Marketing Success in 2016
An overview created by Top Draw on how:
- online marketing has changed,
- the difference between regular and local SEO,
- information on marketing automation,
- and much more!
Presented by Beverley Theresa of Top Draw at Social Media Camp, 2016.
With new social media platforms popping up, brands and businesses can no longer interrupt consumers on social networks, they're being ignored - The real success lies in social advertising that is almost similar to "product placement" and working with social media influencers. Attendees will see real world examples of this type of social marketing success and have the tools and knowledge necessary to walk away with new strategies to implement for their own social media campaigns.
Presented by Beverley Theresa of Top Draw at iMEDIA 2016.
Don't let your business #failwhale in a social media disaster. This interactive session will give you the tools to create a social media crisis management strategy, how to execute it correctly and how to avoid being on the list of "Top 10 Social Media Disasters of 2016".
Failing to plan is planning to fail.
Review this slide deck if you:
Want to create a social media crisis management strategy and demonstrate the benefits of having one for your business or clients.
Want to learn from real world examples of social media disaster management and from companies doing crisis management right and from those that flopped hard.
Want to learn how social media can be used as the the most valuable PR tool
Beefy WordPress Security Wordcamp 2012 by Tammy LeeTop Draw Inc.
Originally presented at Wordcamp 2012 Edmonton, "Beefy WordPress Security" was presented by Tammy from Top Draw and describes potential threats to WordPress installations and what to do about it.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
4. Now Keyword Research
Sucks Even More
• Our keyphrase data from Google is
going, going…gone
– No keyword-level conversion analysis
– No more branded vs non branded to prove
organic SEO impact
– No head start on AdWords Campaigns
– Advanced strategy on organic SEO
@kenjurina
9. Basic Research: Keyword Planner
Pros
• Solid data (Down to the city)
• Decent suggestions on keyword ideas
– By URL or product category
• Negative keyword option
• Data is downloadable
@kenjurina
10. Basic Research: Keyword Planner
Cons
• Requires login (not for the paranoid)
• AdWords-centric
• Still need to dig for great long tail
phrases
• Download 3000 keyword “ideas” at a
time
@kenjurina
12. Basic Research: Wordtracker
Pros
• Find tightly related keyword fast
• Quickly build a list of relevant keywords
• Sort large lists by volume AND several
competition metrics
@kenjurina
20. On-Site User Intent Signaling
What Now?
• Landing Pages report
• AdWords Organic vs Paid report
• Site Search Terms report
• Top Pages report in Webmaster Tools
@kenjurina
22. Analytics Landing Pages Report
Pros
• Real data from Analytics
• Quick
Cons
• You have to guess at the phrases
• No small sites or sites with low content
@kenjurina
24. AdWords Paid & Organic Report
How to setup:
1. Verify your site in Webmaster Tools
2. In AdWords go to linked accounts
3. Click on webmaster tools details
4. Link the site
(More details from Google)
@kenjurina
25. AdWords Paid & Organic Report
Pros
• Interesting interaction data paid/organic
• Identify keyword opportunities
• See if PPC is cannibalizing organic
Cons
• Not granular to page
• No conversion data
@kenjurina
27. Site Search Terms Report
Pros
• Good quality data on what’s missing
• Can be setup on almost any CMS
Cons
• Not as much data, better for e-comm
• You need on-site search + GA tracking
@kenjurina
31. Top Pages Report
Pros
• Page level keyword data
Cons
• No conversion data
• 90 days worth of data (Python script)
• Data not 100% correct
• Website needs decent amount of traffic
@kenjurina
32. 32
Summary
Basic Research
- Keyword Planner - Wordtracker
- Ubersuggest
- Soovle
On-site Keywords
– Landing Pages
– Site Search terms
- Adwords Organic vs paid
- Top Pages Report
@kenjurina
33. Thank You!
Ken Jurina
President & CEO, Top Draw Inc.
@kenjurina
ken@topdraw.com
Download Presentation at:
www.topdraw.com/presentations
@kenjurina