The document outlines a 5-step process for keyword research: 1) Enter a main keyword on Amazon, 2) Use a keyword research tool to gather data on top competitors, 3) Analyze the keywords of those competitors to find high-converting keywords, 4) Download and sort the keywords by relevance, and 5) Optimize product listings with the relevant keywords to improve search ranking. The goal is to discover new keywords that customers use to search for related products on Amazon.