This document outlines luxury strategies for the brand B&M in Taiwan. It discusses defining luxury and developing a luxury communication strategy using the Dream Equation model. It also covers developing a luxury marketing strategy through branding, product pyramids, and an integrated marketing communications approach using both online and offline channels. Recommendations are made regarding local strategy, customer relationship management, harnessing word-of-mouth, and adapting the AIDMA marketing model to the modern AISAS model.