FABERNOVEL is a digital strategy and design firm that believes the future is already here and aims to distribute it to tomorrow's industry leaders. In a new economy where nothing is established, they help clients adapt to changing user experiences that are becoming increasingly simple, efficient, and personalized. The document discusses how incorporating imperfections or "asperities" can make experiences more emotionally engaging for users by conveying a range of emotions along their journey. It provides examples of how booking.com creates anxiety to increase relief and happiness, while Google Assistant uses unpredictable aspects to develop an emotional connection despite its limitations.
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.
Re-enchanting our world with the Experience Economie - UX India 2017Bertrand Cochet
We - as designers - are engaging our customers with brands by using traditional marketing, communication or UX-UI design tools. This way of working could lead to some limitations and even generate bad awareness, poor word-of-mouth and low Return On Investissement.
To avoid it, the Experience Economy relies on the vision that "work is theater" (and not a metaphor!) for each step of a service or product design. It helps us to act with our clients, partners, employees, colleagues… by using methodologies based on theater, dedicated to emotional intelligence. We are one step further to deliver experiences adapted to humans, with respect, ethics and... efficiency!
By experiencing this economical paradigm on stage, we will distribute the roles and possibly become real spokesponsors of the method. "Show must go on"... for a better world all together.
What I’ve learned about UX from working in AdvertisingFrank Fenten
After 15 years in web, tech and UX, I went to work for an advertising agency. It was a shock. The creative and design process is completely different from much of what a keen UXer would consider right and proper and true. And yet, I’ve learnt a tonne about UX by coming at it from a completely different angle. Great advertising is all about provoking and building emotional responses to products. By contrast, the modern UX process has become very rational. I’ll be looking at what we as UX’ers can take from both approaches to create epic customer experiences.
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
In a world where digital personalization meets customer-centricity, how do we reshape our marketing and branding strategies to resonate with modern consumers? This keynote will explore the crucial shift from traditional product marketing to crafting holistic omnichannel experiences. We'll discuss the evolution from transactions to connections, highlighting the key transformations required in today's business landscape. Attendees will access the conceptual frameworks and methodologies to transcend products. The presentation will focus on designing and managing the complex set of “moments” that define modern brands, offering new perspectives on how to enhance brand connection with people. Through a rigorous understanding of how to overlay brand philosophy over customer experience, this keynote is conceived as an opportunity to challenge conventional thinking and inspire innovation in the way marketers approach consumers.
10 minute talk at the Smartmobil 2014.
-----------------------------------------------------
Either a designer plans it or not, each and every app will have some kind of character, a personality that will trigger emotional reactions of it's users.
Emotional Design practices in User Experience and User Interface Design.
-----------------------------------------------------
thomasfogarasy.com
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
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Re-enchanting our world with the Experience Economie - UX India 2017Bertrand Cochet
We - as designers - are engaging our customers with brands by using traditional marketing, communication or UX-UI design tools. This way of working could lead to some limitations and even generate bad awareness, poor word-of-mouth and low Return On Investissement.
To avoid it, the Experience Economy relies on the vision that "work is theater" (and not a metaphor!) for each step of a service or product design. It helps us to act with our clients, partners, employees, colleagues… by using methodologies based on theater, dedicated to emotional intelligence. We are one step further to deliver experiences adapted to humans, with respect, ethics and... efficiency!
By experiencing this economical paradigm on stage, we will distribute the roles and possibly become real spokesponsors of the method. "Show must go on"... for a better world all together.
What I’ve learned about UX from working in AdvertisingFrank Fenten
After 15 years in web, tech and UX, I went to work for an advertising agency. It was a shock. The creative and design process is completely different from much of what a keen UXer would consider right and proper and true. And yet, I’ve learnt a tonne about UX by coming at it from a completely different angle. Great advertising is all about provoking and building emotional responses to products. By contrast, the modern UX process has become very rational. I’ll be looking at what we as UX’ers can take from both approaches to create epic customer experiences.
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
In a world where digital personalization meets customer-centricity, how do we reshape our marketing and branding strategies to resonate with modern consumers? This keynote will explore the crucial shift from traditional product marketing to crafting holistic omnichannel experiences. We'll discuss the evolution from transactions to connections, highlighting the key transformations required in today's business landscape. Attendees will access the conceptual frameworks and methodologies to transcend products. The presentation will focus on designing and managing the complex set of “moments” that define modern brands, offering new perspectives on how to enhance brand connection with people. Through a rigorous understanding of how to overlay brand philosophy over customer experience, this keynote is conceived as an opportunity to challenge conventional thinking and inspire innovation in the way marketers approach consumers.
10 minute talk at the Smartmobil 2014.
-----------------------------------------------------
Either a designer plans it or not, each and every app will have some kind of character, a personality that will trigger emotional reactions of it's users.
Emotional Design practices in User Experience and User Interface Design.
-----------------------------------------------------
thomasfogarasy.com
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
A lot has been said about WeWork, whether it is about its controversial CEO, its delusional valuation, its abyssal losses, its obscure governance or its esoteric motto. But, as analysts passionated by new models and disruption players, we could not stay away from the debate surrunding the one startup that has shaken the real estate market.
Our study does not predict whether Wework will become public, or whether it will actually survive. But, it aims at describing how WeWork has made coworking a thing, which lessons should be drawn from its model (whether considered tech or not tech) , and which possible future can be imagined for the industry.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Gafanomics - The Quarterly - Episode 1 (Q1FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the first quarter of the financial year 2019.
Vers une nouvelle ère de vos expériencesFabernovel
L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Keynote - Emotion at the heart of experience design
1.
2. New economy
new rules
-
Stéphane Distinguin
CEO & founder, FABERNOVEL
The future is already here. FABERNOVEL’s ambition
is to distribute it to tomorrow’s industry leaders for
an open world and a fair society. In this New
Economy, nothing is established. The winner’s
supremacy cannot last forever.
4. 2012 - today (o going)
Over 20 projects from defining
digital strategies to designing new
online and offline experiences
2017 - 2018
Digital strategy for the Paris
Fashion Week
2017 - today (ongoing)
Study about the transformations
induced by digital on the apparel
sector
Some references
-
2014 - today (ongoing)
Studies about the 4 superpowers that overperform in the
Network Economy : Google, Apple, Facebook and Amazon.
6. We have been talking about
new user experience
“standards” for a while now
Simplicity | Efficiency | Personalization
7. Simplicity
Amazon’s ease of use
Since 2017, Amazon has been
trying to position itself on the
fashion industry
In addition to its Prime Wardrobe
offer, which enables prime
members to try before they buy,
Amazon launched echo look
which analyzes your clothing
style and makes fashionable
recommendations through
machine learning
8. The rapidity and
flexibility of brands
like Gucci and Farfetch
In 2017, Gucci teamed up with
Farfetch to launch F90: in 90
minutes, Farfetch can deliver the
Gucci article of your choice
wherever you are.
The service is available in 10 cities
including London, NYC, Paris,
Tokyo, Los Angeles and Dubai
Efficiency
9. Spotify’s customized
recommendations
A unique track curation, generated
weekly by AI algorithms for all Spotify
users.
A curation that we jealously keep to
ourselves.
Personalization
11. Sublime
-
right?
The experience:
On desktop, mobile or in the actual
apartments.
For the final user or for the Airbnb employee.
The experience is simple, intuitive and
reliable.
23. Emotion
Ex-movere
Ex : out of oneself
Movere : movement
-
Emotions are the physical, involuntary and unconscious
manifestation triggered in response to external events or by the
sensitivity of one person.
These emotions galvanize us into action and allow us to interact
with our environment.
They have been neglected in designing experiences and in the
business area because they are considered unreasonable and
too intimate.
What are emotions ?
-
7main
categories
29. Winnie Harlow
A form of modernity to
assume her
imperfection, providing
undeniable charm
Lionel Messi
Only one meter sixty-nine but a great agility and
incredible dribbling skills
Bob Dylan
Soul and truth
rather than
perfection
30. The imperfections will create strong
emotional charges: from imperfect, they
become exceptional
-
32. An imperfection is :
Why ?
-
Unique
Authentic
Intimate
The tendency to prefer imperfect things: a known behavioural bias
33. This is not a new interrogation in the field of object design
-
Endeavour to create imperfections, which will become distinctive signs inside a mass production.
Another sense of luxury based on sensitive traces of their preciousness.
Collection Nobody’s Perfect (2012)
Gaetano Pesce, Italian designer, let craftsmen put the
finishing touches to a seat he had designed.
Vases “Programmer des systèmes d’objets”, VIA (2009)
François Brument, designer, has designed a program to
generate vases thanks to the voice.
35. Using asperity to differentiate
oneself
-
“Find a flaw, make sure that what you do is
noticed and remarkable.
Make an impression. Add some acidity, a
surprise, some bitterness...
Dare to go off the beaten path.
That's what I call asperity. It’s about trying to do
something different."
Alain Ducasse
36. Asperity, n :
Inequality, roughness, protrusion
that gives roughness to a surface:
‘The roughness of the ground, of a
rock’.
Harshness of tone or manner:
‘he pointed this out with some
asperity’
40. Decoding: how do asperities create an emotional bond?
We have tested 2 significant user experiences
-
Booking.com
The experience of booking
an accommodation
Google Home
The experience of chatting with
my personal home assistant
42. CASES
Why ?
-
Spent on travel
websites before
booking
1st online hotel
reservation site in Europe.
Booking.com does its
best to encourage
conversion and guide
the user all along his
online booking journey
Sources:
Traveler’s Road to Decision 2015, Etude Liligo.com, novembre 2014
7Annual market growth
rate 43Penetration rate for
online players within
the travel industry
% %
+2 HoursTravelocity
Orbitz
Airbnbvente-privee.com
Hostelworld
Karavel
Lastminute.com
myholidays.com
eDreams
ExpediaHotels.com
Numerous competitors
43. CASES
I’m preparing my holidays
There are some results! Prices
are low! It will be for sure the
cheapest deal I can find!
I’m looking for a Hotel room
that fits my budget
The experience of booking an accommodation
-
Desire
Fear
Desire
44. CASES
The experience of booking an accommodation
-
I’m seeking the “rare pearl”
I’m hesitating
This other hotel looks really
good. I can even cancel for free.
Hurry up! Only one room left,
I'm going to miss it!
I need to hurry ! Someone just
booked the last room! It’s no
longer available! Damn I should
have done it earlier!
Anger
Happiness
Jealousy
Fear
45. CASES
Asperities distributed across the journey
For the user:
a genuine emotional obstacle course. Stressful yet
terribly effective
Anxiety to achieve relief and
happiness
The booking.com experience: create anxiety to exacerbate
the relief and happiness of booking
-
Conception constraint: business type
47. CASES
Alexa
by Amazon
Why
?
-
Google, the user experience
champion, invests in new
interfaces.
The Google Assistant was
launched in 2016 in the US.
In 2018 Q1, Google took the
top spot, beating Amazon
for the first time, shipping
3.2 million of its Google
Home and Home Mini
devices, against the 2.5
million Echo devices
shipped by Amazon
68Response rate
%
90Rate of complete and
correct responses
%
10 million Google Homes sold in
only three months
1sale
/ second
Bixby
by Samsung
Siri
by Apple
Cortana
by Microsoft
49. ATTENDRISSEMENT
CASES
2. Do me a favor
I want Google to make an
appointment for me
Authenticity
The OK Google experience
-
50. CASES
The Google experience : a functional experience, sometimes a
bit awkward
-
For the user:
Develop an emotional connexion with his
assistant thanks to its unpredictable character
and accept its current limitations.
For the designer, sporadic asperities all along the journey
Keep using the assistant
Conception constraint: technological
51. The emotions conveyed by the asperities
are an opportunity to create a singular,
differentiating bond.
What are the key learnings of these different cases ?
-
For the user: a rich palette of
emotions, whose negative emotions
do not have to be proscribed
For the designer: a game of intensity
on the asperities to arouse different
type of emotions
52. The palette of shades used in terms of asperity
-
Harsh
Awkward
56. Small attentions
Sézane
French fashion brand
New collections each month
Hundreds of women line up outside the
Parisian boutique for each collection.
Boutique is called L'Appartement because
our living space looks like the Apartment
For their clients' birthdays, a personal note
came with a book
58. Machine learning :
User profiler
Possibilities:
Understanding behaviour
Contextualizing the experience
Making appropriate recommendations
Anticipating choices
59. Sensors + AI :
Actions executor
Possibilities:
Detect users' physical signals
Convert these signals into
emotions
Classify and label emotions
Trigger appropriate actions
60. Emotion Recognition API
: Emotions translator
Possibilities:
Recognition of vocal emotions
Detect the meaning of words,
irony or sarcasm in the text
Recognition of the different
tones of voice
61. New interfaces
are a new
playground:
They are both useful to
express and capture
emotions
64. Thank
you!
Distribute
the Future PARIS
17, rue du faubourg du Temple, 75010 Paris | contact@fabernovel.com
Caroline Pandraud
Partner
+33 6 24 63 27 86 | caroline.pandraud@fabernovel.com
Marina Dislich
Communication Manager
marina.dislich@fabernovel.com
Contributeurs :
Mathilde Maître, Head of Design
Kirene Meralli, Lead Project Analyst
Anthony Marois, Lead Project Engineer
Charlotte Bourcier, Design Strategist
Fiona Grunberg , Senior Art Director