UXSG2014 Workshop (Day 2) - Form follows emotion workshop (gyro)
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Form follows emotion workshop Facilitated by Peter Lau Head of Strategy + Experience gyro, US and Manuel Camino Creative Director gyro, Singapore
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UXSG2014 Workshop (Day 2) - Form follows emotion workshop (gyro)
- 1. UX CONFERNCE SINGAPORE INVENTING THE FUTURE WORKSHOP DESIGNING HUMANLY RELEVANT EXPERIENCES BECOME MORE T-SHAPED IN YOUR APPROACH TO XD DESIGN BY PETER LAU - HEAD OF XD MANUEL CAMINO - ECD
- 2. INDEX FOR WORKSHOP THE FICTION OF SCIENCE & 1 INVENTING THE FUTURE 2 SKETCHING FOR EMOTION: DISCOVERING VISCERAL FROM DESIGN BEHAVIORS TO MOOD BOARDS EXPERIENCE DESIGN IDEAS: IDEAS THAT MATTER CREATIVE STORYTELLING: THE ONLINESS STATEMENT DESIGNING YOUR COVER STORY EXPERIENCE DESIGN A HOLISTIC VISION 3 4 5 6 7
- 3. 1 INVENT THE FUTURE ‣ GOOGLE CREATIVE LAB ‣ THE FICTION OF SCIENCE
- 5. INVENT 1 2 3 4 Learn How To Fail Get Out Of Your Comfort Zone WHAT WE WANT TO GET OUT OF THIS Learn How To Feel More Become More T-Shaped
- 6. 2 LEMON EXPERIENCE DESIGN ‣ USING EXPERIENCE DESIGN FOR LEMONS ‣ TRANSFORMING COMMODITIES TO EXPERIENCES ‣ INSPIRING EMOTIONAL DESIGN ‣ DRAW, ILLUSTRATE, PAINT
- 7. LEMON EXPERIENCE HOW TO FEEL TO CREATIVELY EXPRESS YOUR IDEA 1 2 3 Draw + Sketch Illustrate Paint 30 MINS DRAW ILLUSTRATE PAINT
- 9. NOW LET’S TRY IT A DIFFERENT WAY
- 10. HOW DOES IT CHANGE YOUR VIEW? GO BITE, SUCK, TOUCH THE LEMON
- 11. HOW DOES IT CHANGE YOUR VIEW? LITERAL EXPRESSIONISM
- 12. 3 FORM FOLLOWS EMOTION ‣ DESIGN BEHAVIORS: DESCRIPTIVE WORDS ‣ TRANSFORMING WORDS INTO MOOD BOARDS
- 13. DESIGN BEHAVIORS Define The Design Behaviors Use Descriptive Words Design Mood Boards HOW TO FEEL TO CREATIVELY EXPRESS YOUR IDEA 1 2 3 60 MINS
- 14. DESIGN BEHAVIORS Design is how you treat your customer. If you acknowledge their intelligence and treat them well from an environmental, emotional and aesthetic standpoint, you’re probably doing good design. Creative Newness Ever-changing Living Vibrant Fluctuating Novelty Expressive Reactive Agile Inspirational Sparking Flexible Efficient Instant Reach Social Connected Combining Watching Commenting Merging Conversing Converging Collecting Swarming Linking Sharing Experience Framework Methodology Different Democratic Meritocratic Serendipitous Synchronicity Excitingly Familiar Structured Foundational Gallery
- 15. EXAMPLE OF MOOD BOARD
- 16. EXAMPLE OF MOOD BOARD
- 17. EXAMPLE OF MOOD BOARD
- 18. EXAMPLE OF MOOD BOARD
- 19. EXAMPLE OF MOOD BOARD
- 20. EXAMPLE OF MOOD BOARD
- 21. EXAMPLE OF MOOD BOARD
- 22. 4 THE FICTION OF SCIENCE ‣ GUIDING DESIGN PRINCIPLES ‣ EXPLORING IDEAS ‣ SELECTING IDEAS
- 23. RAPID BRAINSTORM CREATE YOUR IDEAS USING POST ITS 1 Throw Your Ideas Up On The Wall Using Post Its 30 MINS
- 24. DESIGN PHILOSOPHY 1 2 3 ARE WE AFFECTING THE LIVES OF OTHERS IN A POSITIVE WAY? ARE WE CREATING POSITIVE RELATIONSHIPS WITH PEOPLE WHO USE THE PRODUCTS WE’RE DELIVERING? WOULD THE WORLD CARE IF WE WERE GONE TOMORROW? DOES YOUR IDEA ANSWER THESE 3 QUESTIONS
- 25. SING IT CREATIVE STORYTELLING FOR EMOTION ‣ WRITING THE ONILINESS STATEMENT ‣ CREATIVE WRITING FOR EXPERIENCE STORYTELLING
- 26. ONLINESS STATEMENT: the only __________________________________________________ that ______________________________________________________ for _______________________________________________________ in ________________________________________________________ who ______________________________________________________ in ________________________________________________________ WHAT HOW WHO WHERE WHY WHEN 15 MINS
- 27. 01/ ORDINARY WORLD 02/ INVITE CONSUMER TO BRAND’S WORLD 03/ MEETING THE BRAND MENTOR 04/ CROSSING THE THRESHOLD 05/ APPROACH SPECIAL WORLD 06/ EXPERIENCING THE BRAND DNA 07/ THE EXPERIENCE & CHALLENGE CREATIVE WRITING FOR DESIGN YOUR BRAND STORY 08/ WINNING THE TREASURE 10/ THE ROAD BACK 11/ TRANSFORMIN G CONSUMER 12/ RETURN WITH BRAND & SPREADING THE STORY CONSUMER ORDINARY WORLD BRAND’S SPECIAL WORLD HERO’S JOURNEY MAP 09/ CELEBRATION OF VICTORY 20 MINS
- 29. 5 WHAT WOULD YOUR PRODUCT LOOK LIKE ON THE COVER OF A MAGAZINE ‣ DESIGN YOUR WIRED / FAST COMPANY MAGAZINE COVER ‣ WRITE A CATCHY HEADLINE
- 30. DESIGN YOUR MAGAZINE COVER HOW WILL YOU COMMUNICATE YOUR NEW PRODUCT / SERVICE 1 2 Design Your Magazine Cover Write A Catchy Headline 30 MINS
- 32. EXPERIENCE DESIGN ECOSYSTEM ‣ FROM IMPRESSIONS TO EXPRESSIONS MODEL ‣ BRAND EXPERIENCE SYSTEM FOR HOLISTIC CREATIVITY
- 33. WHAT? I LOVE THIS BRAND THE NEW BRAND MODEL IS MOVING FROM IMPRESSIONS TO EXPRESSIONS. THE BRAND EXPRESSION CONVERSATION COMMUNITY AFFINITY THE BRAND STORY THE BRAND EXPERIENCE RELATIONSHIP WHAT HAPPENS WHEN YOU INFUSE EMOTION
- 34. BRAND CONTENT & CULTURE What is the culture that the brand wants to be a part of or the culture it wants to create for people to embrace? USER NEEDS ‣ ‣ ‣ ‣ ‣ ‣ PERSONA ‣ ‣ ‣ ‣ ‣ ‣ ASPIRATIONS ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ BRAND STORY What’s the story that will connect brands to people and people to brands? BRAND PURPOSE What the world needs? What’s special about you? CONTENT TYPE 1 CONTENT TYPE 2 CONTENT TYPE 3 CONTENT TYPE 4 BRAND EMOTIONAL DRIVERS ‣ ‣ ‣ ‣ ‣ ‣ PRODUCT DEFINITION PRODUCT FEATURES & EXPERIENCE BRAND EXPERIENCE How to emotionally and humanly express the brand. XP2 XP3 XP4 XP5 XP6 XP7 INSIGHT What’s the rich insight the drives the experience? TP 1 TP 2 TP 3 TP 4 TP 5 TOUCH POINTS TP 6 XP1 DESIGN BEHAVIORS THE EXPERIENCE DESIGN SYSTEM 30 MINS
- 35. UX CONFERNCE SINGAPORE INVENTING THE FUTURE WORKSHOP DESIGNING HUMANLY RELEVANT EXPERIENCES BECOME MORE T-SHAPED IN YOUR APPROACH TO XD DESIGN BY PETER LAU - HEAD OF XD MANUEL CAMINO - ECD