This document discusses total rewards for key personnel at small and mid-sized businesses. It identifies common problems with existing rewards programs, such as difficulty valuing contributions and variable profits. The solution proposed is a total compensation portfolio including base pay, short-term incentives, and long-term incentives to reward performance, drive ownership thinking, and aid retention. Elements include benefits, pay for performance, and gain-sharing incentives. A case study demonstrates how a long-term incentive plan can provide retirement income and death benefits over time. An overview of the reward design process is also provided, from clarifying roles to establishing targets to selecting investment vehicles. The document concludes by offering a complimentary total rewards evaluation.