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공감 미디어: 트위터

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공감 미디어: 트위터

  1. 1. : 2011.5.16 1
  2. 2. >>>>>> ( )>( ) ( )> : www.berlinlog.com> twitter.com/npool 2
  3. 3. I.II. :III. 3
  4. 4. I.4
  5. 5. “If the news is important, it will find me!” 5
  6. 6. 6
  7. 7. 1 1 : , , 7
  8. 8. 1: = 8
  9. 9. 2: = 9
  10. 10. 3: = ‘ ’ 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. Push- & Pull-Communication 15
  16. 16. Push- & Pull- Communication> Push-C.: , , (publish)> Pull-C.: (subscribe) 16
  17. 17. Pull Communication = 17
  18. 18. 18
  19. 19. / Information Overload• , .• Bertram Gross (1964): The Managing of Organizations• Alvin Toffler (1970): Future Shock 19
  20. 20. • • : (Table of Contents), (glossary), (footnote) • (WWW): (Browser) • , (sitemap) • (Location Based Service) • Friends are Filters! 20
  21. 21. ?= ? 21
  22. 22. Clay Shirky,“Itʼ not information overload, itʼs filter failure.” 22
  23. 23. 23
  24. 24. The strength of week ties• (primary informations) : strong ties • : , , , • : , , , 24
  25. 25. The strength of week ties• (primary informations) : strong ties • : , , , • : , , , : 24
  26. 26. 25
  27. 27. 25
  28. 28. 25
  29. 29. 25
  30. 30. vs.26
  31. 31. >>>> 27
  32. 32. Twitter is a news distribution media!> (tweet) 21% (2010 )> (tweet) 79%> RT> (tweet) 25% 28
  33. 33. Content 29
  34. 34. Content Social Experience! 29
  35. 35. >>> Gatekeeper , Superhubs> ? >>> 30 ‘ ’ !!!!
  36. 36. II. :31
  37. 37. 75% Reach and Usage by Country (2010 4 ) Social Networks & BlogsCountry Reach (Percent) ( :1 ) Brasil 86 5.03 Italy 78 6.28 USA 74 6.35France 73 4.10Germany 63 4.13 Suiss 59 3.44 World 75 6.0Growth + 24 % 66% : Nielsen 32
  38. 38. The Internet is ... Social! 33
  39. 39. 34
  40. 40. !!!35
  41. 41. Networked Customer 36
  42. 42. 3 1. 2. 3. 37
  43. 43. 1.(network density) 38
  44. 44. 1-1. network density between people 39
  45. 45. 1-2. network density betweenpeople and objects 40
  46. 46. e.g.Social Graph (Facebook) 41
  47. 47. 42
  48. 48. 42
  49. 49. 2.43
  50. 50. 44
  51. 51. 45
  52. 52. :, 46
  53. 53. 1987 47
  54. 54. 2009 = 48
  55. 55. :‘ ’ ,49
  56. 56. 3.50
  57. 57. :RSS Feed, RT, Follow, Like, etc. 51
  58. 58. !52
  59. 59. 53
  60. 60. Flashmob 54
  61. 61. , (Sylt)55
  62. 62. 2009 (SNS) : 5000 ‘ ’ 56
  63. 63. 57
  64. 64. 2009 10 21 / / ⇓ , ⇓2009 11 23 : 98 58
  65. 65. 59
  66. 66. 60
  67. 67. KitKat61
  68. 68. Give rainforests a break 62
  69. 69. 2010 3 17 “Have a break?” 63
  70. 70. 1. 17 ,2. 17 , ( : 79 )3. 18 ,“ ”4. 18 , ! 64
  71. 71. 65
  72. 72. 66
  73. 73. 67
  74. 74. 68
  75. 75. Networked Customer ? 69
  76. 76. 1.2. = 70
  77. 77. 71
  78. 78. III.(Empathy & Resonance) 72
  79. 79. 73
  80. 80. Resonance-Point 73
  81. 81. 74
  82. 82. (swing/wave) 75
  83. 83. Resonance Point ? 76
  84. 84. (empathy)(curation) 77
  85. 85. →> 1 1 : ‘ ’> : (empathy) , ,> / : 78
  86. 86. > : Mission Impossible!> / 1>‘ ’ 79
  87. 87. 80
  88. 88. : Old Spice & Mustafa: http://www.berlinlog.com/?p=335 81
  89. 89. 82
  90. 90. 82
  91. 91. 82
  92. 92. 83
  93. 93. 83
  94. 94. 83
  95. 95. (curation)> PD !> + 84
  96. 96. :> 100%> PR> , , , , ? 85
  97. 97. :> ,‘ ’> :> 86
  98. 98. : John Boehner> http://www.americaspeakingout.com/> ,> , , :> American Prosperity, Fiscal Accountability, American Values, National Security, Open Mic 87
  99. 99. : Oreo>“ OREO & milk moments”> “World’s Fan of the Week” 88
  100. 100. Coke’s “Fans First” Approach in Social Communities Michael Donnelly Group Director, Worldwide Interactive Marketing 89
  101. 101. 90
  102. 102. The great technology of the 21st century isn’t mechanical. It’s emotional! 91
  103. 103. 20th century competition was 92
  104. 104. 20th century competition was21st century competition is won by heart and soul. 92
  105. 105. The 21st century leader has the heart of an idealist, 93
  106. 106. The 21st century leader has the heart of an idealist, the soul of a renegade, 93
  107. 107. The 21st century leader has the heart of an idealist, the soul of a renegade, and the conscience of a shepherd! 93
  108. 108. !94

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