Don't overlook the slew of non-converting leads and the digital marketing efforts that went down in flames. Add quality assurance in digital marketing efforts for fruitful results.
Total Quality Management (TQM) is both a philosophy and set of principles for continuously improving an organization. It integrates management techniques, improvement efforts, and tools to exceed customer needs now and in the future. TQM requires focusing on customers, involving all employees, continuously improving processes, treating suppliers as partners, and establishing performance measures. When implemented properly with management commitment, training, and an emphasis on culture change, TQM can lead to benefits like improved quality, customer satisfaction, productivity, and profitability. However, obstacles like lack of planning, resistance to change, and failure to continuously improve can undermine TQM efforts.
The document discusses a coaching program called "Building Business Value" aimed at helping small and medium-sized businesses develop skills in business strategy, planning, sales and marketing to drive growth. It is designed for business owners by an experienced business coach. The program focuses on six guiding principles to move a business forward: focus and alignment, planning, developing value propositions, processes and systems, optimizing technology, and measurement. A case study describes how the program helped a packaging company define its value proposition and create a strategic growth plan through interactive coaching sessions.
Marketing has undergone significant shifts over the past 20 years. The proliferation of digital technology, the rise of social media, and an increased ability to use data to drive decisions have transformed marketing teams and what is expected of them. New skills and priorities emerge constantly, leading to new roles and even entire reorganizations. Add labor market dynamics to the mix and one is forced to ask: do you even need a marketing team anymore? What does a modern marketing team need to look like? How do you meet the needs of today while staying ahead of tomorrow? Dustin Robinson, Head of Marketing and Community at Malt, dives into it.
Anuradha Bhardwaj is seeking a career opportunity where she can utilize her extensive experience in business operations and passion for supporting individuals and businesses to excel. She has over 15 years of experience in collections, sales, operations, and people management. Bhardwaj is results-oriented and has a proven track record of achieving targets and motivating teams. She is proficient in English and has worked internationally in Singapore for 3 months in 2015. Bhardwaj holds a Post Graduate Diploma in Business Management and Bachelor's degree in Commerce.
This document summarizes a presentation about sustainable agile metrics. It introduces the speaker and provides an overview of sustainable agile metrics. These metrics go beyond traditional agile metrics like velocity and burndown charts by focusing on long-term success, quality, and team well-being. Both technical metrics like velocity trends, cycle and lead time, code quality and bug density as well as soft metrics like team health, customer satisfaction and sustainability retrospectives are discussed. Implementing these metrics and inspecting results over the long run can help maintain good agile delivery sustainability and ensure efficient delivery teams with a focus on customer satisfaction. Challenges in adapting these metrics like aligning with larger organizational visions and resistance to change are also addressed.
dta WORLDWIDE is a performance consulting firm established in 1982 that works with organizations around the world. They use diagnostic tools and customized training programs to help clients improve leadership, emotional intelligence, sales performance, and other skills to positively impact business results. Their clients span various industries and include both private and public sector organizations. dta takes an experiential learning approach in their programs and works to ensure skills are transferred to the job. Client testimonials praise the impact of dta's programs on both personal and professional development.
Total Quality Management (TQM) is an approach that focuses on meeting internal and external customer needs and expectations in all areas of an organization. To implement TQM successfully, management must create an open culture where employees feel responsible for customer satisfaction and participate in developing visions, strategies, and plans. A committed and well-trained workforce that participates in quality improvement and is rewarded based on quality objectives is key to a successful TQM environment. Companies must also rapidly respond to customer needs through customer-driven product development to achieve customer satisfaction.
Founded in 1966, GP Strategies is one of the few truly global performance improvement companies in the market. Serving more than 16 diverse industries, GP Strategies is a leader in sales and technical training, eLearning solutions, and management consulting.
Our services, solutions, and technologies empower organisations to perform above their potential. To do this, we partner closely with clients to develop diverse, comprehensive services based on a commitment to sustainable performance improvement.
Total Quality Management (TQM) is both a philosophy and set of principles for continuously improving an organization. It integrates management techniques, improvement efforts, and tools to exceed customer needs now and in the future. TQM requires focusing on customers, involving all employees, continuously improving processes, treating suppliers as partners, and establishing performance measures. When implemented properly with management commitment, training, and an emphasis on culture change, TQM can lead to benefits like improved quality, customer satisfaction, productivity, and profitability. However, obstacles like lack of planning, resistance to change, and failure to continuously improve can undermine TQM efforts.
The document discusses a coaching program called "Building Business Value" aimed at helping small and medium-sized businesses develop skills in business strategy, planning, sales and marketing to drive growth. It is designed for business owners by an experienced business coach. The program focuses on six guiding principles to move a business forward: focus and alignment, planning, developing value propositions, processes and systems, optimizing technology, and measurement. A case study describes how the program helped a packaging company define its value proposition and create a strategic growth plan through interactive coaching sessions.
Marketing has undergone significant shifts over the past 20 years. The proliferation of digital technology, the rise of social media, and an increased ability to use data to drive decisions have transformed marketing teams and what is expected of them. New skills and priorities emerge constantly, leading to new roles and even entire reorganizations. Add labor market dynamics to the mix and one is forced to ask: do you even need a marketing team anymore? What does a modern marketing team need to look like? How do you meet the needs of today while staying ahead of tomorrow? Dustin Robinson, Head of Marketing and Community at Malt, dives into it.
Anuradha Bhardwaj is seeking a career opportunity where she can utilize her extensive experience in business operations and passion for supporting individuals and businesses to excel. She has over 15 years of experience in collections, sales, operations, and people management. Bhardwaj is results-oriented and has a proven track record of achieving targets and motivating teams. She is proficient in English and has worked internationally in Singapore for 3 months in 2015. Bhardwaj holds a Post Graduate Diploma in Business Management and Bachelor's degree in Commerce.
This document summarizes a presentation about sustainable agile metrics. It introduces the speaker and provides an overview of sustainable agile metrics. These metrics go beyond traditional agile metrics like velocity and burndown charts by focusing on long-term success, quality, and team well-being. Both technical metrics like velocity trends, cycle and lead time, code quality and bug density as well as soft metrics like team health, customer satisfaction and sustainability retrospectives are discussed. Implementing these metrics and inspecting results over the long run can help maintain good agile delivery sustainability and ensure efficient delivery teams with a focus on customer satisfaction. Challenges in adapting these metrics like aligning with larger organizational visions and resistance to change are also addressed.
dta WORLDWIDE is a performance consulting firm established in 1982 that works with organizations around the world. They use diagnostic tools and customized training programs to help clients improve leadership, emotional intelligence, sales performance, and other skills to positively impact business results. Their clients span various industries and include both private and public sector organizations. dta takes an experiential learning approach in their programs and works to ensure skills are transferred to the job. Client testimonials praise the impact of dta's programs on both personal and professional development.
Total Quality Management (TQM) is an approach that focuses on meeting internal and external customer needs and expectations in all areas of an organization. To implement TQM successfully, management must create an open culture where employees feel responsible for customer satisfaction and participate in developing visions, strategies, and plans. A committed and well-trained workforce that participates in quality improvement and is rewarded based on quality objectives is key to a successful TQM environment. Companies must also rapidly respond to customer needs through customer-driven product development to achieve customer satisfaction.
Founded in 1966, GP Strategies is one of the few truly global performance improvement companies in the market. Serving more than 16 diverse industries, GP Strategies is a leader in sales and technical training, eLearning solutions, and management consulting.
Our services, solutions, and technologies empower organisations to perform above their potential. To do this, we partner closely with clients to develop diverse, comprehensive services based on a commitment to sustainable performance improvement.
General Assembly | 7 steps toward an infrastructure for lifelong learningAnand Chopra-McGowan
This slide is a summary of an in depth playbook published by General Assembly.
The playbook covers a practical guide for organizations to build a sustainable and scalable infrastructure for lifelong learning.
This document provides information about an upcoming conference on managing the customer experience to be held from April 23-26, 2012 in Orlando, Florida. It includes details about early bird registration discounts, conference tracks on topics like strategic planning and social media, and keynote presentations. The exhibit hall information and schedule provide an overview of events, sessions, site tours and networking opportunities during the conference.
TSC Measureable results in under 100 days...GUARANTEEDLes Bailey
The document describes the sales transformation approach of The Sales Coach. They believe transformation requires a change management approach that embeds new behaviors over time through skills training, coaching, and measurement of results. Their approach involves 4 steps - 1) Focusing on the desired business outcomes and key metrics to measure success, 2) Designing an enablement program to teach needed skills and tools, 3) Coaching participants to ensure proficiency, and 4) Measuring the impact on lead and lag indicators and business results to determine success within 100 days.
This document outlines a customer success plan for a virtual assistance services organization. It defines a customer success plan as a methodology designed by an organization to help customers achieve their desired outcomes through fair experiences and interactions. It recommends developing platforms for sales/marketing, customer service, and customer relationship management. It identifies management, hiring, training, processes, and data metrics as key areas of focus for these platforms to implement an effective customer success plan. The overall goal is to make customers as successful as possible to improve their lifetime value for the company.
Internal marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience .
https://www.apnamba.com/
We all know the importance of having a highly skilled and motivated workforce in any organization, but what about in the banking industry? Banks are the backbone of the economy and are critical to the success of any economy. As such, the employees in the banking industry need to be well-trained and highly motivated to ensure the best outcomes for customers and the organization. A development programme is one way to ensure that employees are equipped with the skills and knowledge to perform their jobs efficiently and effectively. In this blog, we will explore the benefits of a development programme, why it is essential for banks, the impact it has on employee performance in the banking industry, best practices for developing effective development programmes, challenges and opportunities of implementing a development programme, how to monitor and measure the impact of a development programme, and case studies of successful development programmes in the banking industry.
The best way to increase to improve sales performance, improve productivity by increasing efficiency and effectiveness of your sales team. Double your initial appointments and keep your pipeline full.
Bluepeaks is a training and consultancy firm that offers professional services throughout the nation. It focuses on satisfying clients by providing specialized managerial, technical, and IT training and solutions. Bluepeaks aims to shape industries' futures by delivering high-quality training and consultancy that improves business outcomes, increases productivity, and boosts competitive markets. It works to transform individuals and maximize companies' potential through the expertise of executive experts and finest IT services.
The basic purpose of Improving Quality is to change the way we do things.
Emphasis is on prevention, not inspection
My message is that quality does not happen by accident – it must be planned in
Leading talent acquisition companies in India can always help find the most suitable candidates for a job because of the strategies and best practices they use, while overcoming all the challenges.
Tokeer Ahmed has over 7 years of experience in quality assurance and training roles. He is currently a Lead - Quality & Training at Concentrix Daksh, where he is responsible for end-to-end management of quality, delivery, and training. Previously, he worked at Genpact India, where he received several awards for his leadership, quality improvements, and mentoring of new employees. He holds a Bachelor of Arts degree from the University of Delhi.
The document introduces the Gateway to Strategy program, which is designed to help business owners develop robust business strategies. It was created to address the common issue of companies having business strategies that are not sufficient to ensure future sustainability. The program provides consultancy and skills training to give business owners the abilities to create unified strategic approaches that can help them achieve their strategic goals and make their businesses more sustainable. It is aimed at MDs, CEOs, and directors who recognize a need to change their approach to business strategy. Participants will learn techniques for effective strategic planning and supply chain management to strengthen their companies.
This document contains the resume of Shakeela Anjum. It outlines her professional objective of seeking a position in a professional organization that values teamwork and staff development. Her core competencies include strong communication, customer service, and administrative skills. Her work history details over 15 years of experience in customer service roles for Etisalat UAE and United Bank Limited in Pakistan, where she improved processes and customer satisfaction. She holds multiple postgraduate degrees and is proficient in Microsoft Office applications.
The document outlines key elements of effective employee training programs. It identifies that successful programs begin with assessing organizational needs and goals to determine relevant training topics. It also stresses the importance of aligning training with initiatives and goals so employees understand the purpose. Additionally, the document emphasizes evaluating training impact, gaining leadership support, providing relevant and creative content, marketing the program, and reinforcing learned skills after completion.
Bridges Development Solutions is a team of experienced professionals providing training and experiential learning programs. They offer both indoor and outdoor courses covering topics like leadership, management, communication skills, and teambuilding. Customers can choose private in-house training or events at a location of their choice. Bridges prides itself on customizing training to meet customer needs and helping clients achieve their strategic goals through impactful learning experiences.
Nick krest - educate, evaluate and execute your business strategyNickkrest
Developing a competitive strategy in business is ultimately what separates those that merely survive from those that grow and thrive. It is what makes a business successful. Essential to operating any business, the strategy must be carefully thought out and implemented in a manner that keeps customers returning and competitors at bay.
Cousy Studio aims to satisfy customers' individual and company needs with high-quality photos and videos through a best-in-class photo studio environment. Its mission is centered around providing customers the resources to achieve their goals. The company's vision is to be the world's best photoshoot company while upholding its core values of integrity, quality, dependability, trust, respect, and excellence. Cousy Studio has short, mid, and long-term strategies focused on targeting new individual and business customers and meeting existing customers' evolving needs through strategic partnerships and digital transformation.
A solid digital strategy is built on a foundation of vision, customer centricity, data-driven decision-making, technology, agility, people, change management, and continuous improvement. When combined, these components form a dynamic foundation that enables organisations to not only survive but also grow and take the lead in the digital era.
All startups will have difficulties in the early phases of establishing their brand and generating revenue. Most startup companies also have limited resources, in addition to a lack of brand awareness. The right digital marketing agencies may work wonders for them. Digital marketing is significant at all stages, not just at the beginning. Startup companies must use digital marketing if they want to reach their target group.
The first step in figuring out which marketing initiatives are the most effective and efficient is to develop a digital marketing strategy. If you don't have a plan in place, your digital marketing may fall short and ultimately fail to produce the desired results.
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General Assembly | 7 steps toward an infrastructure for lifelong learningAnand Chopra-McGowan
This slide is a summary of an in depth playbook published by General Assembly.
The playbook covers a practical guide for organizations to build a sustainable and scalable infrastructure for lifelong learning.
This document provides information about an upcoming conference on managing the customer experience to be held from April 23-26, 2012 in Orlando, Florida. It includes details about early bird registration discounts, conference tracks on topics like strategic planning and social media, and keynote presentations. The exhibit hall information and schedule provide an overview of events, sessions, site tours and networking opportunities during the conference.
TSC Measureable results in under 100 days...GUARANTEEDLes Bailey
The document describes the sales transformation approach of The Sales Coach. They believe transformation requires a change management approach that embeds new behaviors over time through skills training, coaching, and measurement of results. Their approach involves 4 steps - 1) Focusing on the desired business outcomes and key metrics to measure success, 2) Designing an enablement program to teach needed skills and tools, 3) Coaching participants to ensure proficiency, and 4) Measuring the impact on lead and lag indicators and business results to determine success within 100 days.
This document outlines a customer success plan for a virtual assistance services organization. It defines a customer success plan as a methodology designed by an organization to help customers achieve their desired outcomes through fair experiences and interactions. It recommends developing platforms for sales/marketing, customer service, and customer relationship management. It identifies management, hiring, training, processes, and data metrics as key areas of focus for these platforms to implement an effective customer success plan. The overall goal is to make customers as successful as possible to improve their lifetime value for the company.
Internal marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience .
https://www.apnamba.com/
We all know the importance of having a highly skilled and motivated workforce in any organization, but what about in the banking industry? Banks are the backbone of the economy and are critical to the success of any economy. As such, the employees in the banking industry need to be well-trained and highly motivated to ensure the best outcomes for customers and the organization. A development programme is one way to ensure that employees are equipped with the skills and knowledge to perform their jobs efficiently and effectively. In this blog, we will explore the benefits of a development programme, why it is essential for banks, the impact it has on employee performance in the banking industry, best practices for developing effective development programmes, challenges and opportunities of implementing a development programme, how to monitor and measure the impact of a development programme, and case studies of successful development programmes in the banking industry.
The best way to increase to improve sales performance, improve productivity by increasing efficiency and effectiveness of your sales team. Double your initial appointments and keep your pipeline full.
Bluepeaks is a training and consultancy firm that offers professional services throughout the nation. It focuses on satisfying clients by providing specialized managerial, technical, and IT training and solutions. Bluepeaks aims to shape industries' futures by delivering high-quality training and consultancy that improves business outcomes, increases productivity, and boosts competitive markets. It works to transform individuals and maximize companies' potential through the expertise of executive experts and finest IT services.
The basic purpose of Improving Quality is to change the way we do things.
Emphasis is on prevention, not inspection
My message is that quality does not happen by accident – it must be planned in
Leading talent acquisition companies in India can always help find the most suitable candidates for a job because of the strategies and best practices they use, while overcoming all the challenges.
Tokeer Ahmed has over 7 years of experience in quality assurance and training roles. He is currently a Lead - Quality & Training at Concentrix Daksh, where he is responsible for end-to-end management of quality, delivery, and training. Previously, he worked at Genpact India, where he received several awards for his leadership, quality improvements, and mentoring of new employees. He holds a Bachelor of Arts degree from the University of Delhi.
The document introduces the Gateway to Strategy program, which is designed to help business owners develop robust business strategies. It was created to address the common issue of companies having business strategies that are not sufficient to ensure future sustainability. The program provides consultancy and skills training to give business owners the abilities to create unified strategic approaches that can help them achieve their strategic goals and make their businesses more sustainable. It is aimed at MDs, CEOs, and directors who recognize a need to change their approach to business strategy. Participants will learn techniques for effective strategic planning and supply chain management to strengthen their companies.
This document contains the resume of Shakeela Anjum. It outlines her professional objective of seeking a position in a professional organization that values teamwork and staff development. Her core competencies include strong communication, customer service, and administrative skills. Her work history details over 15 years of experience in customer service roles for Etisalat UAE and United Bank Limited in Pakistan, where she improved processes and customer satisfaction. She holds multiple postgraduate degrees and is proficient in Microsoft Office applications.
The document outlines key elements of effective employee training programs. It identifies that successful programs begin with assessing organizational needs and goals to determine relevant training topics. It also stresses the importance of aligning training with initiatives and goals so employees understand the purpose. Additionally, the document emphasizes evaluating training impact, gaining leadership support, providing relevant and creative content, marketing the program, and reinforcing learned skills after completion.
Bridges Development Solutions is a team of experienced professionals providing training and experiential learning programs. They offer both indoor and outdoor courses covering topics like leadership, management, communication skills, and teambuilding. Customers can choose private in-house training or events at a location of their choice. Bridges prides itself on customizing training to meet customer needs and helping clients achieve their strategic goals through impactful learning experiences.
Nick krest - educate, evaluate and execute your business strategyNickkrest
Developing a competitive strategy in business is ultimately what separates those that merely survive from those that grow and thrive. It is what makes a business successful. Essential to operating any business, the strategy must be carefully thought out and implemented in a manner that keeps customers returning and competitors at bay.
Cousy Studio aims to satisfy customers' individual and company needs with high-quality photos and videos through a best-in-class photo studio environment. Its mission is centered around providing customers the resources to achieve their goals. The company's vision is to be the world's best photoshoot company while upholding its core values of integrity, quality, dependability, trust, respect, and excellence. Cousy Studio has short, mid, and long-term strategies focused on targeting new individual and business customers and meeting existing customers' evolving needs through strategic partnerships and digital transformation.
A solid digital strategy is built on a foundation of vision, customer centricity, data-driven decision-making, technology, agility, people, change management, and continuous improvement. When combined, these components form a dynamic foundation that enables organisations to not only survive but also grow and take the lead in the digital era.
Similar to Key Factors For Successful Quality Assurance in Digital Marketing (20)
All startups will have difficulties in the early phases of establishing their brand and generating revenue. Most startup companies also have limited resources, in addition to a lack of brand awareness. The right digital marketing agencies may work wonders for them. Digital marketing is significant at all stages, not just at the beginning. Startup companies must use digital marketing if they want to reach their target group.
The first step in figuring out which marketing initiatives are the most effective and efficient is to develop a digital marketing strategy. If you don't have a plan in place, your digital marketing may fall short and ultimately fail to produce the desired results.
Your company has a distinct personality that sets it apart from competitors in the same industry. This distinction is reflected in your brand's voice. It's the first thing customers notice, and it's undeniably one of the most important aspects of branding to nail.
Today, we'll go over the five steps to developing a strong brand voice.
1. Review purpose, vision, and mission
2. Content Audit
3. Ask and Access your audience
4. Develop A Brand Voice Do's and Don'ts Chart
5. Be consistent across all communication platforms
Digital Marketing ROI is a measure that shows whether your marketing efforts are generating a profit relative to the resources you've invested. ROI analysis will show whether or not your marketing initiatives to win over new customers are successful. Specifically, whether or not the investment was effective.
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
Social media and mobile technology have positively impacted rural lives in several ways:
1) Gramvaani, a community radio platform in Jharkhand, India connects over 20,000 users and handles over 200 calls daily, giving farmers a voice.
2) A farmer in Sangli, India used Facebook to connect 25,000 local turmeric growers across India to solve an oversupply problem threatening their livelihoods.
3) Snapdeal adopted an Indian village and renamed it Snapdeal.com Nagar after solving their water problem by installing handpumps, saving villagers long walks to fetch water.
Small businesses are recognizing the need to transition to digital marketing as customer demands have changed. There are 4 key steps: 1) Choose the right social media platforms based on your target audience; 2) Determine if you need an external digital marketing agency or freelancer to manage accounts; 3) When hiring an agency, make sure they understand your business goals; 4) Collect and analyze data to evaluate digital growth and customer needs. The transition requires patience as you focus on both existing operations and new digital strategies.
The document discusses 7 mobile apps that target rural India:
1) mDemand helps villagers register and track requests for toilet construction.
2) GoCoop is an online marketplace for cooperative enterprises that supports weavers and artists in rural areas.
3) Kisan Suvidha provides farmers with weather forecasts, market prices, and agricultural advisories.
4) Cattle Doctor provides cattle and buffalo care information to farmers.
5) Moofarm uses facial recognition to identify individual cows and buffaloes.
6) MeriSadak allows citizens to register complaints about road work quality and pace.
7) Kisan Raja allows farmers to control water pumps remotely via a mobile SIM
This document outlines 7 unique ways to reach rural customers through digital marketing. It recommends figuring out customers' interests and creating buyer personas. It stresses the importance of educating customers about problems and solutions rather than directly selling to them to build trust. Communicating and connecting with locals to understand their needs is also key. Visual and video content should be used since rural people prefer watching videos. Messaging should educate rather than promote. Mobile is an important channel, using platforms like Facebook, YouTube, SMS and WhatsApp in the local language. Strategies must be customized for each rural area rather than using standard urban approaches.
There are many guidelines out there that clear the path for a rural marketing agency, often putting up warning signs wherever required and even giving valuable suggestions to build a ladder to success.
This means that some important points should be drilled in and memorized to ensure the strategy to be better and easier to implement. Given below are few such pointers.
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc. Most of the marketers have been successful in this approach and garnered excellent results over the period of time. FMCG, telecom and automobile categories have been pioneer in having huge brand visibility in every nook and corner of the town and villages.
In 2021, it is predicted that there will be around 448 million social network users across India, a momentous boost from 2019, where it figured to around 351 million. In terms of high user base and popularity, here we present the best social media networks across India.
Earlier social media platforms were used for the sole purpose of social interaction and e-tail platform to cater to our shopping needs. However today due to the fast-growing pace of technological revolution the same app is being used for both interactions and shopping.
With the digital age in its full bloom, the world has become smaller than it ever was. There are multiple innovative ways of communication like videos & messages that are faster, cheaper and much more intimate. A message can be spread across to a billion plus people in the blink of an eye and you can get a feedback to this message even quicker. Hence the age we live in is more exciting and interactive than we could have thought of, truly a digital revolution.
The document discusses 5 economic policies and their impact on rural populations in India:
1) MGNREGA guarantees at least 100 days of wage employment per year for rural households volunteering for unskilled manual work.
2) Pradhan Mantri Mudra Yojana offers collateral-free loans up to 10 lakh rupees to small/micro non-corporate enterprises.
3) The Public Distribution System enables distribution of subsidized food and non-food items to India's poor through over 400,000 fair price shops managed by FCI.
4) Pradhan Mantri Ujjwala Yojana aims to provide LPG connections to 5 crore below poverty
Companies are using technology to boost their rural marketing efforts in three key ways:
1) Promoting digital literacy by educating rural audiences about technologies like smartphones, the internet, and social media through initiatives run by brands like HUL and Idea Cellular.
2) Leveraging technologies like radio, mobile phones, and e-commerce to engage rural audiences and generate sales leads, as seen with the solar lamp brand's multichannel campaign.
3) Partnering rural artisans with online marketplaces to sell traditional crafts in urban areas and expand their potential customer base, showing how e-commerce can open huge new rural markets.
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus is on the trends of Digital Marketing – the plans, strategies, and tactics. Whether you have realized or not, the primary festive season in India has just ended, and this season was a significant comeback for most online retailers and e-commerce giants.
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of around 12% and increment in the number of villages by 2279 units, the rural areas in India are on a way to progress. Having access to electricity, roads, shelter, etc, the rural population is moving towards modern lifestyle.
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This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
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Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
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This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
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E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Key Factors For Successful Quality Assurance in Digital Marketing
1.
2. PLANNING
Any digital marketing efforts you take should
be beneficial to your target audience. This is
accomplished through a quality assurance
process, which ensures that everything fulfills
the needs of the end-users. It also decreases
the likelihood of errors and highlights
opportunities for improvement.
3. EXPERTISE
Whoever is involved in the process of quality
assurance in digital marketing must be well-
versed in their industry and always be on the
lookout for new information. Also, a single skill
does not last a lifetime. Hence, the quality
assurance process must be adaptive to new
situations to meet current demands.
4. TEAMWORK
Teamwork has the power to transform
anything, including the project's success. Every
quality assurance team member is accountable
for the project's successPersonal attitude and
positivity are also critical to the
project's success.
5. MANAGEMENT
It's difficult to focus on long-term goals when
you're dealing with day-to-day setbacks. Also, it's
not easy to coordinate and keep up with
deadlines, resource requirements, the
unavailability of essential talents, upper
management pressure, and various other
factors. Only time and experience can aid in the
development of quality assurance team
management skills.
6. ADJUSTMENTS
Adjust as required after being attentive to
feedback and reviewing the primary aims. If a
mistake is discovered, implementing changes as
quickly as possible will meet the business aim
and save or grow sales by initiating a
better digital marketing effort.
7. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606