This document contains summaries of various promotions for Nestle products in Pakistan in 2008. It outlines the objectives, mechanics, duration, accounts targeted, and point-of-purchase materials for promotions of Nido, Nesvita, Everyday, Juice, Maggi, and other brands. Key promotions included product sampling, buy-one-get-one-free offers, and lucky draws with prizes. The promotions targeted key accounts in major cities over periods of 1-6 weeks to boost sales of the featured products.

1. Key Accounts Promotions
2008

2. NIDO FORTIFIED
10 Signs Launch

3. NIDO Promotion
Scope: Selected key Accounts in Karachi,
Lahore & Islamabad
Duration: 01 month (Jan 08)
Objective: NIDO 10 Signs Launch
Mechanics:
The children would be involved in a
• Height & Weight Check
• Hit the Hammer Activity
Communication:
• Plasma TV at the Account playing the NIDO
TVC

20. Everyday Free Mug

21. Everyday Free Mug
• Mechanics:
– Special Promo Pack with Everyday
Branded Mug
• Accounts: Key Accounts in Karachi,
Lahore & Islamabad
• Premium:
– Everyday Branded Mug
• Launch month: January 2008
• Duration: Till Stocks Last
• POP:
– Shelf Talkers
– Gondolas Branding
– In-Store Branding

29. Nesvita Pro Bones Launch
&
Nesvita 200 ml Sampling

30. • Mechanics:
• Free Sampling of Nesvita 200 ml
• Accounts: Selected key Accounts in
Karachi, Lahore & Islamabad
• Premium:
• Nesvita 200 ml
• Launch month: January-February,
2008
• Duration: 30 Days
• POP:
• Category Promoters
• Shelf Talkers
• Gondolas Branding
• Customized Pro Bones Gondola
• In-Store Branding
Nesvita 200 ml Sampling
& Pro Bones Launch

36. Everyday Valentine’s
Promo

37. Everyday Valentine
Day Promo
• Mechanics:
– Buy 2 x 1000 gm Everyday, Win a FREE
Dinner Voucher
• Accounts: Selected key Accounts in
Karachi, Lahore & Islamabad
• Premium:
– Free Dinner Voucher
• Launch month: February 2008
• Duration: 01 week
• POP:
– Category Promoters
– Shelf Talkers
– Gondolas Branding
– In-Store Branding

55. Karachi

56. Maggi Dinky Promo

57. Maggi Dinky Promo
• Mechanics:
– Buy 2 x Maggi Noodles & Get a FREE
Dinky
• Accounts: Key Accounts in Karachi,
Lahore & Islamabad
• Premium:
– Free Dinky
• Launch month: February 2008
• Duration: Till Stock last
• POP:
– Shelf Talkers
– Gondolas Branding
– Special Promotion Pack

61. Nesvita Weigh Machine
Promo

62. • Mechanics:
• Buy 2 x 1000 mL Nesvita & Enter a
LUCKY DRAW
• Accounts: 27 Local key Accounts
(Nationwide)
• Premium:
• Digital Glass-top Weigh Machines
• Launch month: February, 2008
• Duration: 30 Days
• POP:
• Category Promoters
• Shelf Talkers
• Gondolas Branding
• Standees
• Nesvita Branded Drop Box
• In-Store Branding
Nesvita Weigh Machine
Promo

68. Key Learnings
• Nesvita brand has a lot of potential and with focused attention we
can derive great results.
• We need to work on the awareness level by periodic sampling,
literature handouts & shopper interceptions.
• Shopper who bought Nesvita for the first time (switchers) gave
positive feedback / response that lead to repeat purchase.

69. NIDO Star Glass Promo
APRIL 2008
Makro Stores

70. • Mechanics:
FREE NIDO STAR Glass with every Nestle
Nido 1000gm Promo MU*
• Makro Stores:
– Makro Ravi, LHR
– Makro S.I.T.E, KHI
– Makro Saddar, KHI
– Makro Star Gate, KHI
• Launch month: April 2008 – Till stocks
last
• Volume: 40 Tons
• Communication:
– V-End Brandings
– 10-20 Sites
– Standees
– Pallet Wraps
– Special Promo Packs with Stickers
– Makro mail
– Branded Counters (Makro stores)
* 1 Promo MU = 2 x 1000g NIDO
NIDO STAR GLASS PROMOTION

77. Makro Mail 8

78. JUICE
PROMOTION
KEY
ACCOUNTS
SNAPSHOT

79. Juice Promotion
Scope: Nationwide
Duration: 6 weeks (June 2008)
Objective: To boost Juice Sales
Mechanics: Buy 1 x 1000 mL of Nestle Juices
– Nestle Orange Juice
– Nestle Apple Nectar
– Nestle Red Grape Nectar
Scratch & SMS the number to 8881 & Enter into a Lucky Draw (also get
a free ring tone)
Communication:
• Newspaper Ads
• Standees
• Instore Branding
Gifts:
• Air Ticket
• Generators
• I-Pods
• Mobile Phones
• Emergency lights

80. Observations…
• Initial issues with the stock dispatches.
• Stock widely available at all key
accounts.
• Promotion going good.
• Shopper feedback encouraging
• Sales going steady
• Final results shall be shared in post
evaluation form

86. EVERYDAY FREE TUC PROMO
MAKRO STORES
MAY 21, 2008

87. Everyday Promotion
Scope: Makro Stores - Nationwide
Duration: 3 weeks (June 2008)
Objective: To boost Everyday Sales
Mechanics: Buy 1 x MU of Everyday & get A FREE TUC
Volume: 35 tons
Communication:
• V-End
• 10 / 20 site
• Pallet Wraps
• Drop Downs
• Standees
• Makro Mail
• Special pack
Gift:
• FREE TUC (Half Roll)

88. Makro Mail Advertisements

97. NESVITA Yogurt Promotion

98. Nesvita Yogurt
Promotion
Scope: Selected Key Accounts in Karachi,
Lahore &
Islamabad
Duration: 3 weeks (June 2008)
Objective: To boost Nesvita Sales
Mechanics: Buy 2 x 1000 ml of Nesvita & Get
A Free Nesvita Yogurt
Communication:
• Category Captain
• Standees
• Gondola Branding
Premium:
• FREE Nesvita Yogurt 450 gm

107. NESVITA Yogurt Promotion

108. Nesvita Promotion
Scope: Selected Key Accounts in Karachi,
Lahore & Islamabad
Duration: 3 weeks (June 2008)
Objective: To boost Nesvita Sales
Mechanics: Buy 2 x 1000 ml of Nesvita, Scratch &
Win
Communication:
• Category Captain
• Standees
• Gondola Branding
Premium:
• FREE Nesvita Yogurt 450 gm
• Nike Vouchers
• Exercise Equipment

113. Maggi Recipe Mix Promo

114. Maggi Dinky Promo
• Mechanics:
– Buy 2 x Maggi recipe Mix (Manchurian
& Fried Rice) & Get a FREE Wooden
Spoon
• Accounts: Key Accounts in Karachi,
Lahore & Islamabad
• Premium:
– FREE Wooden Spoon
• Launch month: June 2008
• Duration: Till Stock last
• POP:
– Gondolas Branding
– Special Promotion Pack
– Standees

117. Maggi Noodles – Chaska
Launch