The document outlines Milkpak's plans to launch a new fortified product at key accounts and Makro stores. Activities include entrance and aisle branding, floor graphics, life-size product displays, mobile ads, and category captains to educate shoppers. The goal is to creatively introduce the new fortified iron formulation and make it stand out compared to past launches. Displays will be used both inside and outside stores, including standees, mobiles, and a customized truck and pallet designs. Category captains will inform shoppers of the new product benefits.