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Preservation and Rehabilitation:
Creating Meaningful Public
Education Events & Partnerships
NKY Restoration Weekend
• Collaborating between neighboring cities, local small
businesses, and local non-profits
• Educating the public about historic preservation and
DIY issues
• Promoting local vendors, craftsman and business
• Connecting homeowners with contractors and local
craftsman
NKY Restoration Weekend
Process
• Vision was Crafted
– Proactively support & promote the historical communities
& those who serve them. To invest in understanding their
makeup and nuances so as to pass what we learn on to
others. Offer and provide a vehicle for accessing the
correct & appropriate information needed to care and
preserve historic properties.
• Team brought together
– 3 cities, 4 preservation officers, 3 artesian craftsmen, 2
supply houses, a repurposing expert, 2 sustainable energy
consultants and 4 construction experts
• Mason, Wood Worker, Artists & Business Owners
• Construction Backgrounds in Wood Windows, Historic
Restoration, Masonry, Roofing, HVAC,
Zoo Displays
• Marketing, Sales, Social Media, Event Planning & Community
Development with B2B/B2C backgrounds
Team NKY Restoration
The Planning Team
• Invite Stakeholders
– SHPO
– Local CLGS-
– Non-Profit Preservation Partners
– Other City or County Partners
– Company and Vendor Reps
– Local Contractors and Businesses
• Use existing partnerships-create new ones-NETWORK
Process
• Brainstorming/Assessing the needs
– Educational? Urgency? Solutions? Resources?
• Determine your audience
– Make a concise the goal and product
• Build your product up
– Total Length? Financial Support? Vendors? Sponsors?
Speakers? Site Location?
• Market your product
– Invitations? PR? Announcements?
Brainstorming/Assessing the Needs
We suggest…
• Asking question such as
– Does your community know
what preservation is?
– Are there already established
districts?
– What is the biggest
preservation battle in your
community?
– What are the guidelines in your
community?
– What things does your
community need to learn or
ask to learn?
– Is this an annual, every other
year, one time event?
NKY Restoration…
• Has 3 established CLGs with
active historic districts and
commissions
• Knows that windows and
Energy Efficiency are
important topics
• Has lots of DIY activity
• Has a need to stress the
importance of appropriate
materials
• Aims at making this an
annual event
Concise Product
We Suggest…
• Use the strengths of your
team
• Know your time constraints
– How much time to you have
to dedicate?
• Keep it simple: A focused
event will be more powerful
• Have a goal and make sure
all activities reflect that goal
• Build a product that is
beneficial to all those
involved.
NKY Restoration…
• Used the knowledge of the team:
window restoration, paint,
energy efficiency, product
demonstrations
• Had a graphic design, social
networking, marketing
background on team
• Planned the event in 3-4 months
• Eliminated many of the original
ideas in brainstorming session
• Focused on education and
business promotion
Build the Product: Vendors Fair
• Vendors fair to connect local craftsman and products with
customers.
– Have a booth fee- (funding source for event)
– Utilize local Craftsman and Contractors
– Insurance Companies
– Banks/financing (203 K Loan)
– Real Estate agents
– Appropriate Non-profits
– Architects/Designers
– Product representatives
Build the Product: Classes
- Old House 101 Panel Discussion (included 203 K Loans and how to buy an old house)*
- Diagnosing the Problem: Old House Maintenance
- HVAC & Geo Thermal
- Doors- Measuring 2x, Installing once
- Roofing for Historic Homes
- Energy Assessments
- Designing Style- a guide to designing with today’s stone & accessory options
- Interior Wood Refinishing & Lead Safety
- Wood Window Repair & Maintenance*
- Painting basics and Paint color choice
- From Lath to Plaster
- Chimney & Fireplace Repairs
- Energy Efficiency and Conservation in a Historic Home*
- Using Historic Rehabilitation Tax Credits*
- How to research your historic home
* Will have every year
Marketing/Branding
• Marking and Branding are the
most important thing you can do
to get the word out!
– Save the Date
– Event Postcards
– Local Newspapers/Press Release
– Posters
– Banners
– Brochures
– SOCIAL MEDIA!
• Website
• Facebook
• Twitter
• Program Book- Take away product
– Session and speaker info
– Websites and other info
– List vendors/sponsors
Important Lessons
Important Lessons
• Keep your
product simple
• You Can’t Solve
Every Issue
• Become a
Resource to
your Audience
• Broaden your
Audience.
Important Lessons
• Who brings
benefit to your
community?
• Who wants your
attention to offer
you products or
services?
• Grant monies?
• Tickets?
Important Lessons
Important Lessons
Important Lessons
Important Lessons
Important Lessons
Preservation and Rehabilitation: Creating
Meaningful Public Education Events & Partnerships
www.facebook.com/NKYRestoration
Beth Johnson
Historic Preservation Officer- City of Covington Kentucky
Beth Aderholt-Grindley BPI BA
Chief Bridge Coupler - Tri-State Wholesale Building Supplies
www.linkedin.com/in/bethaderholtgrindley
beth@tri-statewholesale.com
@beth_aderholt
@Tri_State_Cinci
(513)288.3700

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Historic Preservation & Rehabilitation Creating Meaningful Collaboration NKY Restoration Weekend 2012

  • 1. Preservation and Rehabilitation: Creating Meaningful Public Education Events & Partnerships NKY Restoration Weekend
  • 2. • Collaborating between neighboring cities, local small businesses, and local non-profits • Educating the public about historic preservation and DIY issues • Promoting local vendors, craftsman and business • Connecting homeowners with contractors and local craftsman NKY Restoration Weekend
  • 3. Process • Vision was Crafted – Proactively support & promote the historical communities & those who serve them. To invest in understanding their makeup and nuances so as to pass what we learn on to others. Offer and provide a vehicle for accessing the correct & appropriate information needed to care and preserve historic properties. • Team brought together – 3 cities, 4 preservation officers, 3 artesian craftsmen, 2 supply houses, a repurposing expert, 2 sustainable energy consultants and 4 construction experts
  • 4. • Mason, Wood Worker, Artists & Business Owners • Construction Backgrounds in Wood Windows, Historic Restoration, Masonry, Roofing, HVAC, Zoo Displays • Marketing, Sales, Social Media, Event Planning & Community Development with B2B/B2C backgrounds Team NKY Restoration
  • 5. The Planning Team • Invite Stakeholders – SHPO – Local CLGS- – Non-Profit Preservation Partners – Other City or County Partners – Company and Vendor Reps – Local Contractors and Businesses • Use existing partnerships-create new ones-NETWORK
  • 6. Process • Brainstorming/Assessing the needs – Educational? Urgency? Solutions? Resources? • Determine your audience – Make a concise the goal and product • Build your product up – Total Length? Financial Support? Vendors? Sponsors? Speakers? Site Location? • Market your product – Invitations? PR? Announcements?
  • 7. Brainstorming/Assessing the Needs We suggest… • Asking question such as – Does your community know what preservation is? – Are there already established districts? – What is the biggest preservation battle in your community? – What are the guidelines in your community? – What things does your community need to learn or ask to learn? – Is this an annual, every other year, one time event? NKY Restoration… • Has 3 established CLGs with active historic districts and commissions • Knows that windows and Energy Efficiency are important topics • Has lots of DIY activity • Has a need to stress the importance of appropriate materials • Aims at making this an annual event
  • 8. Concise Product We Suggest… • Use the strengths of your team • Know your time constraints – How much time to you have to dedicate? • Keep it simple: A focused event will be more powerful • Have a goal and make sure all activities reflect that goal • Build a product that is beneficial to all those involved. NKY Restoration… • Used the knowledge of the team: window restoration, paint, energy efficiency, product demonstrations • Had a graphic design, social networking, marketing background on team • Planned the event in 3-4 months • Eliminated many of the original ideas in brainstorming session • Focused on education and business promotion
  • 9. Build the Product: Vendors Fair • Vendors fair to connect local craftsman and products with customers. – Have a booth fee- (funding source for event) – Utilize local Craftsman and Contractors – Insurance Companies – Banks/financing (203 K Loan) – Real Estate agents – Appropriate Non-profits – Architects/Designers – Product representatives
  • 10. Build the Product: Classes - Old House 101 Panel Discussion (included 203 K Loans and how to buy an old house)* - Diagnosing the Problem: Old House Maintenance - HVAC & Geo Thermal - Doors- Measuring 2x, Installing once - Roofing for Historic Homes - Energy Assessments - Designing Style- a guide to designing with today’s stone & accessory options - Interior Wood Refinishing & Lead Safety - Wood Window Repair & Maintenance* - Painting basics and Paint color choice - From Lath to Plaster - Chimney & Fireplace Repairs - Energy Efficiency and Conservation in a Historic Home* - Using Historic Rehabilitation Tax Credits* - How to research your historic home * Will have every year
  • 11. Marketing/Branding • Marking and Branding are the most important thing you can do to get the word out! – Save the Date – Event Postcards – Local Newspapers/Press Release – Posters – Banners – Brochures – SOCIAL MEDIA! • Website • Facebook • Twitter • Program Book- Take away product – Session and speaker info – Websites and other info – List vendors/sponsors
  • 13. Important Lessons • Keep your product simple • You Can’t Solve Every Issue • Become a Resource to your Audience • Broaden your Audience.
  • 14. Important Lessons • Who brings benefit to your community? • Who wants your attention to offer you products or services? • Grant monies? • Tickets?
  • 20. Preservation and Rehabilitation: Creating Meaningful Public Education Events & Partnerships www.facebook.com/NKYRestoration Beth Johnson Historic Preservation Officer- City of Covington Kentucky Beth Aderholt-Grindley BPI BA Chief Bridge Coupler - Tri-State Wholesale Building Supplies www.linkedin.com/in/bethaderholtgrindley beth@tri-statewholesale.com @beth_aderholt @Tri_State_Cinci (513)288.3700