1. TOOLAPALOOZA:
OVER 200
AUDIO, VIDEO,
& IMAGE TOOLS
FOR SOCIAL MEDIA MARKETING
@KMULLETT
#ISMConf

2. FOR THOSE WITH BOSSES
THAT WON’T LET
YOU HAVE NICE
THINGS
@KMULLETT
#ISMConf

3. OUR GOAL IS TO
TO GARNER MORE
ATTENTION IN A
NOISE FILLED
WORLD
@KMULLETT
#ISMConf

4. THOSE WHO SUFFER
FROM O.P.C.
SYNDROM DON’T
STAND OUT
CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD
@KMULLETT
#ISMConf

5. WE’LL TALK TOOLS AFTER
COPYRIGHT
» PUBLIC DOMAIN
- PRE 1922 BUT…
» CREATIVE COMMONS
» FAIR USE
» SPECIAL EXCEPTIONS
» STOCK
- ROYALTY-FREE
- RIGHTS MANAGED
@KMULLETT
#ISMConf

6. ONLY THE CREATOR CAN
SET COPYRIGHT
Photo by Jonathon Robson
@KMULLETT
#ISMConf

7. THOU SHALT NOT
COPY IMAGES
RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
@KMULLETT
#ISMConf

8. CHOOSE THE RIGHT
TOOLS
Pro USB mic
Mic input capable
Shotgun mic
Smartphone
or tablet
Headphones
Webcam
Digital recorder
@KMULLETT
#ISMConf

9. “THE BEST CAMERA
IS THE ONE THAT’S
WITH YOU.”
Chase Jarvis
@KMULLETT
#ISMConf

10. PODCASTING:
BE DIFFERENT
SPEAK UP, BE HEARD, & ADD VALUE
@KMULLETT
#ISMConf

11. BLEEP THIS
BLEEPING
BLEEP
WITH AUDIO EDITING TOOLS
@KMULLETT
#ISMConf

12. SETTING UP FOR
WEBINARS
Webcam/mic
(or pro mic)
Glass of water
(without ice)
Digital recorder
Smartphone
Remote presenter
Tablet (notes)
@KMULLETT
#ISMConf

13. AND WE’RE
LIVE IN THREE,
TWO, …
STREAM YOUR KNOWLEDGE
@KMULLETT
#ISMConf

14. GET OVER IT,
YOU ARE IN-PUBLIC
RIGHT NOW
CREDIT: ARTOFMANLINESS.COM
@KMULLETT
#ISMConf
CREDIT: HUMANS OF NEW YORK
CREDIT: PEOPLEOFWALMART.COM

15. DESKTOP EDITING & CAPTURE
SHOOT, EDIT, POST
VIDEO TOOLS
@KMULLETT
#ISMConf

16. WHERE
TO HOST IT
STREAMING, PROGRESSIVE, HTML 5
yoursite.com
@KMULLETT
#ISMConf

17. WORRY ABOUT
DEADLINES
AFTER YOU
AGREE ON
OPPORTUNITIES
@KMULLETT
#ISMConf

18. WHERE
TO POST IT
WHERE THEY ARE OR YOU WANT THEM TO BE
@KMULLETT
#ISMConf
yoursite.com

19. WHY YOU SHOULD POST
MULTIPLE PLACES
Don’t forget to embed videos on your blog!
@KMULLETT
#ISMConf

20. BE PREPARED,
BE EFFICIENT
»
»
»
»
»
»
»
»
TITLE (EPISODE/SHOW/EVENT NAME)
DESCRIPTION
TAGS/KEYWORDS
LINKS TO SUPPORTING ARTICLES
PARTICIPANT/SUBJECT NAMES
LOCATION/GEO
COPYRIGHT
EQUIPMENT
@KMULLETT
#ISMConf

21. SIX SECOND VIDEO
MAY BE ENOUGH
TO EXCITE AUDIENCES OR CAUSE A TRIP TO HR
*WARNING*
@KMULLETT
#ISMConf

22. FIFTEEN SECONDS OR
COMPLETELY STILL
SHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY
@KMULLETT
#ISMConf
CREDIT: GOPRO

23. YOUR STORY INCLUDES
EVENTS,
INTERVIEWS,
LIFE, BEHIND THE
SCENES, STEP BY
STEP/HOW TOs &
SOLUTIONS
@KMULLETT
#ISMConf

24. WHAT WILL YOUR
STORY BE
»
»
»
»
STORYBOARD IDEAS
PLAN FOR B-ROLL
CREATE INTROS/OUTROS
USE A SERVICE IF NEEDED
PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED
@KMULLETT
#ISMConf

25. DON’T FORGET TO
CROSS CHANNEL
PROMOTE
@KMULLETT
#ISMConf

26. MISCELLANEOUS &
SPECIALTY
VIDEO TOOLS
CAN YOU HAVE TOO MANY
@KMULLETT
#ISMConf

27. IMAGERY, WHAT SHOULD
I MAKE
@KMULLETT
#ISMConf

28. INFOGRAPHICS
CHARTS &
MINDMAPS
MAKING INFORMATION VISUAL
@KMULLETT
#ISMConf

29. BE INFORMATIVE,
START & CAUSE
CONVERSATION,
LESS PROMOTION,
MORE PROBLEM
SOLVING
@KMULLETT
#ISMConf

30. IGNORE THE FIGHT,
FIX THE STUPID
AND SO MUCH MORE WITH IFTTT
PICTURES
INSTEAD OF
JUST LINKS
@KMULLETT
#ISMConf

31. DESKTOP
PHOTOGRAPHY
TOOLS
DON’T BLAME THE BOSS OR BUDGET
@KMULLETT
#ISMConf

32. TAG & ANNOTATE
YOUR PHOTOS
@KMULLETT
#ISMConf

33. PHOTOGRAPHY RULES
LIMITED D.O.F. &
THE RULE OF THIRDS
EMBRACE THE FLOWER (MACRO) & GRID
@KMULLETT
#ISMConf

34. DESKTOP
IMAGERY TOOLS
TOOLS AID CREATIVITY, NOT REPLACE IT
@KMULLETT
#ISMConf

35. ALL HAIL
THE MAGICAL
ANIMATED .GIF
SHAMELESS ATTENTION GRABBERS…FOR EMAIL
@KMULLETT
#ISMConf

36. DO SOMETHING
DIFFERENT
AND MAYBE A BIT STRANGE
@KMULLETT
#ISMConf

37. TEXT OVER IMAGES &
MEMES
@KMULLETT
#ISMConf

38. TELL A
VISUAL STORY
@KMULLETT
#ISMConf

39. BONUS SLIDE #1
CHEAT SHEETS
TEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS
@KMULLETT
#ISMConf

40. BONUS SLIDE #2
MOBILE TOOLS
FOR ANDROID & iOS
@KMULLETT
#ISMConf

41. BONUS SLIDE #3
AUTOMATION
AND SCHEDULING AREN’T THE SAME THING
@KMULLETT
#ISMConf

42. BONUS SLIDE #4
G+ SHARING
THEY CHOSE TO DO IT THE HARD WAY
@KMULLETT
#ISMConf

43. BONUS SLIDE #5
WEIGH THE VALUE
OF ALL OF YOUR MARKETING, NOT JUST SOCIAL
@KMULLETT
#ISMConf

44. SOCIAL MEDIA
IS FREE TO USE,
NOT FREE TO DO
@KMULLETT
#ISMConf

45. THE HELP PHILOSOPHY
HUMANIZE YOUR MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT
#ISMConf

46. THANK YOU! PLEASE SHARE BY CLICKING »
KEVIN MULLETT
ASK ME ABOUT
DIRECTOR OF VISIBILITY &
SOCIAL MEDIA
@KMULLETT
bit.ly/aboutKM
CENTRALLY MANAGING A
NETWORK OF DISTINCT
WEBSITES AT A LOCAL LEVEL
TO CAPTURE LOCAL VISIBILITY.
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