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Think Mobile April 2010_Myk Willis


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Think Mobile April 2010_Myk Willis

  1. 1. Myk Willis CEO & Founder
  2. 3. Branded Mobile Content = Sustained Awareness  <ul><ul><li>81% of Myxer users polled report keeping their content active </li></ul></ul><ul><ul><li>for at least 1 week, 52% at least two weeks.   </li></ul></ul>Engagement
  3. 4. Start the Conversation
  4. 5. Daily Impact of Branded Content Myxer can guarantee mobile downloads Start the Conversation 1000 Downloads 5000 Rings 25,000 Listens
  5. 6. <ul><li>Logos • Jingles • Mascots • Spokespeople • Cool Products • Funny Ads </li></ul>Share Your Brand’s Personality
  6. 7. Text “Mustang” to 69937
  7. 9. <ul><li>Massive Engagement </li></ul>Success! <ul><li>High CTR </li></ul><ul><li>Hundreds of Thousands of Downloads </li></ul><ul><li>Great support for Mustang Brand Affinity </li></ul><ul><li>Part of an Award Winning Mobile Initiative by FORD </li></ul>