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Bournemouth 10/13

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slides for talk to students at bournemouth uni - 2/10/13

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Bournemouth 10/13

  1. 1. THE FUTURE OF WORKING... ...IN DIGITAL MEDIA* *a personal view
  2. 2. 1994 - 19981994 - 1998 NOHO DIGITALNOHO DIGITAL MINDGYMMINDGYM MSN PRIVATE EYEMSN PRIVATE EYE EQ [XMASPRESENT]EQ [XMASPRESENT] 1998 – 20031998 – 2003 XPTXPT ONLINE CAROLINEONLINE CAROLINE MOUNT KRISTOSMOUNT KRISTOS PLANET JEMMAPLANET JEMMA [OLC2][OLC2] 2003 – 20052003 – 2005 trAcetrAce OLDTON:OLDTON: [THE NUUK] STORYSPINNER[THE NUUK] STORYSPINNER WEB, PRINT, RADIOWEB, PRINT, RADIO [HULDER][HULDER] MOBILE SPOOKSMOBILE SPOOKS 2005 – 20072005 – 2007 [LOST GENERATION[LOST GENERATION BBC CASTAWAY:BBC CASTAWAY: [GOLFONTHEMOON] C4 CYBERSKIVING[GOLFONTHEMOON] C4 CYBERSKIVING & C4 MEMO]& C4 MEMO] REMOTE CONTROLREMOTE CONTROL 2007-20082007-2008 R4 TODAYR4 TODAY TELECTROSCOPETELECTROSCOPE [BBC/KINDLE DEVELOPMENT][BBC/KINDLE DEVELOPMENT] 2008 – 20102008 – 2010 CBBC & R4 SWYWTHCBBC & R4 SWYWTH KIDMAPPED!KIDMAPPED! #SUCHTWEET#SUCHTWEET CBBCNEWSROUNDCBBCNEWSROUND [4iP][4iP] 2011 – 20132011 – 2013 [THEHAUNTER][THEHAUNTER] R3 PROMS MUSICWALKR3 PROMS MUSICWALK RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE]RSC#DREAM40 SCIENCEMUSEUM [COMPOTETREE] TIM WRIGHT – 19 YEARS - KEY PROJECTS AGENCY – PAID-FOR CONTENT – CD-ROM – WEB 1.0 NETSCAPE DOTCOM STARTUP – DIALUP CONTENT – WEB 1.0 – BROADBAND GOOGLE FREELANCE DIGITAL WRITER – UGC - BLOGS – WAP – WEB 2.0 FACEBOOK CROSSPLATFORM BROADCAST – DIGITAL TV + WEB + MOBILE - YOUTUBE DIGITAL RADIO – NEWS - SOCIAL MEDIA – TWITTER + FACEBOOK TWITTER TRANSMEDIA WRITER – SMARTPHONES – TABLETS - GEOLOCATION IPHONE MAKERBOT LIVE PERFORMANCE – INTERNET OF THINGS - DATA-DRIVEN STORYT IPAD KICKSTARTER
  3. 3. EXPECT THE DIGITAL MEDIA LANDSCAPE TO CHANGE EVERY 2-3 YEARS
  4. 4. “THE ILLITERATE OF THE 21ST CENTURY WILL NOT BE THOSE WHO CANNOT READ AND WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN, AND RELEARN. ” – Alvin Toffler
  5. 5. Original interactive content
  6. 6. Broadcast properties & projects
  7. 7. Writing: TV, web, brands & radio
  8. 8. Creative r & d teaching training
  9. 9. VIDEO (TELEVISION) EVERYWHERE
  10. 10. EPISODES, CHANNELS, REMIXES
  11. 11. ‘BRANDED’ CONTENT
  12. 12. ‘EMBEDDED’ CONTENT
  13. 13. SOCIAL NETWORKING
  14. 14. ONLINE PERSONAS: COMMUNICATION & DIALOGUE • Lonelygirl15 • Kate Modern • Sophia’s DiarySophia’s Diary • Anna’s PhoneAnna’s Phone
  15. 15. RIDDLES, PUZZLES & CASUAL GAMES
  16. 16. OFFLINE ACTIVITY & ARGs
  17. 17. BLOG CULTURE
  18. 18. PLAYFULNESSPLAYFULNESS
  19. 19. DEAR TIM, DO YOU REMEMBER THE ALLOTMENTS? I CAN'T PLACE THEM ANYWHERE BUT OUR UNCLES AND OUR GRANDADS HAD THEIR SHEDS THERE, WHERE OLD PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS FLASKS GAVE OFF A SCENT OF SUGARED MILK. WE ATE PEAS THERE, FROM THE POD. “THIS PARK BENCH LOOKS REMARKABLY LIKE THE ONE IN YOUR FIRST OLDTON PICTURE. I USED TO HANG OUT ON IT WHEN I WAS A BORED TEENAGER WITH NOTHIN BETTER TO DO THAN DRINK CIDER, SMOKE MENTHOLS AND SNOG THE LOCAL BOYS (THERE WAS A BOY CALLED TIM BTW WHO I REALLY FANCIED)” “OLD MISS SEEWOOD, OVER 150 YEARS OLD AND LIVED BY THE RIVER. SHE CAUGHT ME THROWING STICKS AT HER HORSE CHESTNUT TREE AND INVITED ME IN TO HER COTTAGE. THINKING SHE WAS A WITCH I AGREED.” IS THIS MY DAD HARD AT WORK IN THE BRUSH FACTORY AS A LAD, MAYBE? USER GENERATED CONTENT
  20. 20. CRAFTS, DIY & MAKABLES
  21. 21. MOBILITY. PROXIMITY. WIRELESS ACCESS MOBILE VIDEO LOCATED MEDIA ON THE MOVE IN YOUR POCKET UP YOUR STREET
  22. 22. YOU CAN’T DO IT ALL. VIDEO PRODUCTION & EDITING SOUND & MUSIC PRODUCTION SCRIPTWRITING & EDITING INTERACTIVE COPYWRITING 2D/3D DESIGN (HTML/GRAPHICS/INTERFACE/BRANDING) FLASH ANIMATION INTERACTION & GAMES DESIGN MOBILE DEVELOPMENT HTML PROGRAMMING SERVER PROGRAMMING MIDDLEWARE PROGRAMMING TECHNICAL TESTING USER TESTING HOSTING SERVICES SMS SERVICES COMMUNITY MANAGEMENT & MODERATION SALES & MARKETING PACKAGING & DISTRIBUTION FINANCIAL & LEGAL MANAGEMENT PROJECT MANAGEMENT
  23. 23. Project Summary Key Features Platform Target Market Visual Treatment Basic Walkthrough 2 x User Scenarios Sample Script Cost Summary + Detailed Budget Project Value/Revenue Opportunities Rights Past Projects Production Partners Resource/Asset List Functional Spec Technical Spec Software Web Pitch/Canned Demo THERE’S A LOT OF DOCUMENTATION there will be *many* meetings
  24. 24. TECHNICAL & FUNCTIONAL DETAIL is important – Tech spec: software, hardware to be used. – Research on existing tools, programmes and technologies – What is possible now, and in the near future? – How to manage, organize, to draw /write down the design – Understanding the flow of the process – Existing assets & rights – Project planning, management & structure
  25. 25. BE STRATEGIC WITH YOUR TIME. [DIGITAL MEDIA SKILLS ARE BEST DEVELOPED BY DOING]
  26. 26. USER GENERATED CONTENT
  27. 27. SHARED STORYWORLD
  28. 28. SHARED ASSETS
  29. 29. A BOOK (OF LEFT-HAND PAGES)
  30. 30. A RADIO PLAY
  31. 31. There may be more than one output on more than one platform for more than one audience.
  32. 32. DEAR TIM, DO YOU REMEMBER THE ALLOTMENTS? I CAN'T PLACE THEM ANYWHERE BUT OUR UNCLES AND OUR GRANDADS HAD THEIR SHEDS THERE, WHERE OLD PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS FLASKS GAVE OFF A SCENT OF SUGARED MILK. WE ATE PEAS THERE, FROM THE POD. Audiences can make a MESS. What’s the cost of tidying it up and making it meaningful? “THIS PARK BENCH LOOKS REMARKABLY LIKE THE ONE IN YOUR FIRST OLDTON PICTURE. I USED TO HANG OUT ON IT WHEN I WAS A BORED TEENAGER WITH NOTHIN BETTER TO DO THAN DRINK CIDER, SMOKE MENTHOLS AND SNOG THE LOCAL BOYS (THERE WAS A BOY CALLED TIM BTW WHO I REALLY FANCIED)” “OLD MISS SEEWOOD, OVER 150 YEARS OLD AND LIVED BY THE RIVER. SHE CAUGHT ME THROWING STICKS AT HER HORSE CHESTNUT TREE AND INVITED ME IN TO HER COTTAGE. THINKING SHE WAS A WITCH I AGREED.” IS THIS MY DAD HARD AT WORK IN THE BRUSH FACTORY AS A LAD, MAYBE?
  33. 33. User generated content projects take time to find their shape. How much time have you got?
  34. 34. You set the format. You set the tone.
  35. 35. Sometimes audiences will trade their content for ATTENTIONrather than MONEY 80% VIEWERS 16% LURKERS 4% PLAYERS
  36. 36. YOU *CAN* DO THIS ON YOUR OWN develop an audience and/or a market *before* you pitch The Author Hardware iphone, Flip, VAIO... Software: Dreamweaver, PhotoShop, Flash… Services: Google, Typepad, Paypal, YouTube, Facebook, Twitter... The Audience! 37 of 12
  37. 37. #BBCR4TODAY ALWAYS TRY TO SAY YES to working in a big company [for a while]
  38. 38. Open standards can give you REACH
  39. 39. For big companies, letting audience see into their internal processes & culture is TRICKYbut POWERFUL
  40. 40. Content management systems have to work for EVERYONE
  41. 41. big companies often ignore user experience & focus on editorial ‘system’ efficiency
  42. 42. Audiences love audio
  43. 43. KIDMAPPED!
  44. 44. A NEW KIND OF AUDIENCE CONTRIBUTION: CODE & APPS
  45. 45. BLAKE & BOOKLETEERING
  46. 46. LITERATURE & LANDSCAPE ANTIQUE PLAYERS & RECORDERS
  47. 47. #TRANSMEDIACOMPOTE
  48. 48. USE YOUR AUDIENCE
  49. 49. KNOW YOUR AUDIENCE
  50. 50. RECRUITMENT SEARCH PARTICIPATION CO-CREATION CO-OWNERSHIP ATTENTION TRACKING PERSONALISATION UTILITY CBBC Newsround 0 20,000 40,000 60,000 80,000 100,000 120,000 01/05 08/05 15/05 22/05 29/05 0.0 2.0 4.0 6.0 8.0 10.0 J FM AM J J A SO N D J F MAM UK Int Time on site (average mins per user per week) Source: Sage e-metrics 20092008 Source: Sage e- metrics UK Referral data – top 10s Daily Unique Users (UK) May Weekly Unique Users (000s) 0 50 100 150 200 250 300 350 400 30-Mar 27-Apr 25-May 22-Jun 20-Jul 17-Aug 14-Sep 12-Oct 09-Nov 07-Dec 04-Jan 01-Feb 01-Mar 29-Mar 26-Apr 24-May UK International May 2009 Average Weekly Unique Users Average Weekly Page Views Monthly Page Views UK: 241,548 1,442,090 6,324,296 International: 122,709 554,508 2,417,815 Top Referring URLs Rank UK URL Referrals 1 news.bbc.co.uk/cbbcnews/defa ult.stm 300002 2 news.bbc.co.uk/cbbcnews/hi/g ames/default.stm 279574 3 news.bbc.co.uk/ 225353 4 search.bbc.co.uk/search 164175 5 news.bbc.co.uk/cbbcnews/hi/u k/default.stm 118792 6 news.bbc.co.uk/cbbcnews/ 117487 7 news.bbc.co.uk/cbbcnews/hi/w orld/default.stm 112962 8 news.bbc.co.uk/cbbcnews/hi/s howbiz/default.stm 100106 9 news.bbc.co.uk/cbbcnews/hi/a nimals/default.stm 91585 10 news.bbc.co.uk/cbbcnews/hi/pi ctures/default.stm 90393 External URLs Rank UK URL Referrals 1 www.tesco.net 41351 2 www.stumbleupon.com 6586 3 www.facebook.com 4723 4 fronter.com 2675 5 news.google.co.uk 2456 6 www.w3accessibility.com 2026 7 search.virginmedia.com 1555 8 en.wikipedia.org 1548 9 toolbar.google.com 1284 10 search.hp.my.aol.co.uk 1240 Search Engines Rank Search Engine Searches 1 Google 454717 2 Google-Images 167793 3 BBC 164632 4 Yahoo 16605 5 Microsoft Live Search 12703 6 MSN 9410 7 AOL UK 4992 8 MSN-UK 4852 9 Ask UK 4365 10 Google-News United Kingdom 3981 Search Terms Rank Google Key Word Searches 1 newsround 100352 2 cbbc 27685 3 cbbc+newsround 23818 4 No Keyword 15959 5 bbc+newsround 8292 6 cbbc+games 6911 7 animal+testing 4166 8 cbbc+news 3413 9 news+round 2788 10 newsround+games 2581
  51. 51. WARNING: NOT EVERYONE WANTS TO BE INTERACTIVE 80% VIEWERS 16% LURKERS 4% PLAYERS
  52. 52. WARNING: THE SOFTWARE ENVIRONMENTS & ONLINE SERVICES YOU NOW USE FOR ‘FUN’ ARE BECOMING PROFESSIONALISED MEDIA (aka SELLING) SPACES
  53. 53. “IF YOU DON'T HAVE A STRATEGY, YOU'RE PART OF SOMEONE ELSE'S STRATEGY.” – Alvin Toffler
  54. 54. TV & Film Radio Games Sport Music Web Tech ISPs Arts, Theatre & Opera Advertising & Marketing Retail Education Local Government Museums, Galleries & Heritage Health & Wellbeing Public Order Urban Planning Industrial Design Product Development Automotive Travel & Tourism Energy & Home Management Charities & NGOs CONSIDER OTHER INDUSTRIES
  55. 55. Overseas Partners (BRIC) Localisation & Languages Multipurpose Productions NGOs In-Flight & Itinerant Applications International Apps & Mobile Services Licensing: Tools, Engines, Formats Consultancy Project Management LOOK BEYOND THE UK
  56. 56. THINK MANY SCREENS THINK NO SCREEN AT ALL
  57. 57. THE QUANTIFIED SELF • Velocity – Distance – Steps – Calories • Heart Rate – Sweat - Blood Sugar • Tension/Pressure • Mood – Happiness – Smile • Sleep Patterns – Brain Waves • Proximity – Relative Happiness - Environment • Gender – Ethnicity – Class
  58. 58. • The Book: information/communication • Virtual/Augmented Reality • Printing/Replication/Facsimile REALITY?
  59. 59. THE INTELLIGENT HOME Electric, Gas, Fridge, Doors, Windows, Movement Car – Fuel, Distance, Location Media, Seat Adjustment Pets, Bots & Robots
  60. 60. THE INTELLIGENT FRIDGE
  61. 61. FRIDGE AS STORYTELLER
  62. 62. THE PHYSICAL WORLD • The Vegetable World: Trees & Plants • Edible media/Implants/the Chemical Web • Extreme (and extra-terrestial) environments
  63. 63. How is DIY media enabling new kinds of communities, relationships and >> activities? local individuals, communities, trades, hobby groups, stakeholders walks, workshops & conversation
  64. 64. DIY TV
  65. 65. THE FUTURE?
  66. 66. THE FUTURE?
  67. 67. THE FUTURE?
  68. 68. THE FUTURE?
  69. 69. THE FUTURE?
  70. 70. THE FUTURE?
  71. 71. • timw@xpt.com • @moongolfer • HAVE FUN! #Golfonthemoon THE FUTURE?

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